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Popular Highlights in this book
Viral Cycle Time is the amount of time it takes a user to invite another user, and it can have a massive impact.Highlighted by 5,791 Kindle readers- Variable rewards are one of the most powerful tools companies implement to hook users;Highlighted by 5,172 Kindle readers
- Painkillers solve an obvious need, relieving a specific pain, and often have quantifiable markets.Highlighted by 3,804 Kindle readers
From the Publisher
Hooked: How to Build Habit-Forming Products
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
About the author
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
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Reviews with images
An extremely useful guide to design thinking and product development. Highly recommended
This book has been an extremely useful guide in design thinking. You can read the book and learn from a theoretical standpoint if you are not building a product, but given that I am actively in the process of creating a (hopefully) habit forming product, Nir basically forced us to reconsider everything we did.The Hooked Model does an excellent job of outlining the psychology behind each step in the model and makes a strong case for the reason each step is taken and in the order they occur.The model was abstract enough to be able to think about almost any product or project, yet provided enough examples to get a good understanding of how it can be applied. It might have been helpful to have more examples that weren't social networks (i.e. Pinterest, FB, Twitter), and maybe more examples of products that were tools or in other domains (i.e. Mint.com, Amazon, Mailbox), but overall it still did a great job of outlining the examples in the context of the chapter.Lastly, the "Do This Now" section was fantastic and we even white boarded ideas after each chapter in order to get a better understanding of how our product might function. Picture included.Overall, highly recommended for anyone designing or thinking about designing products and in particular software.
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Top reviews from other countries
David
Amazing
Reviewed in Mexico on May 15, 2023
David
Reviewed in Mexico on May 15, 2023
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Charles Brown
Praktische boek voor elke ondernemer!
Reviewed in the Netherlands on March 17, 2023