Share <Embed>

Buy New

$15.86

List Price: $25.95
Save: $10.09 (39%)

FREE Shipping on orders over $25.

In Stock.

Ships from and sold by Amazon.com. Gift-wrap available.

Turn on 1-Click ordering for this browser

Ship to:

Select a shipping address:

Buy Used

$14.79

FREE Shipping on orders over $25.

Used: Very Good | Details

Sold by tamarbooks

Fulfilled by Amazon

Turn on 1-Click ordering for this browser

Trade in your item
Get a $2.00
Gift Card.

Trade in
Learn More

Other Sellers on Amazon

Add to Cart

$8.86
+ $3.99 shipping

Sold by: BRILANTI BOOKS

Add to Cart

$9.57
+ $3.99 shipping

Sold by: White's House

Add to Cart

$9.64
+ $3.99 shipping

Sold by: MerchantInABox

Have one to sell? Sell on Amazon

Flip to back Flip to front

Listen Playing... Paused You're listening to a sample of the Audible audio edition.
Learn more

See all 3 images

Hooked: How to Build Habit-Forming Products Hardcover – November 4, 2014

by Nir Eyal (Author), Ryan Hoover (Editor)

985 customer reviews

in Product Management

See all 14 formats and editions Hide other formats and editions

Price

New from

Used from

Kindle

"Please retry"

$12.99

—

Hardcover

"Please retry"

$15.86

$8.86

$10.79

Paperback

"Please retry"

—

$85.20

$17.63

Audible, Unabridged

"Please retry"

$0.00

Free with your Audible trial

Audio CD, Audiobook, CD, Unabridged

"Please retry"

$21.96

$17.96

$21.27

Board book

"Please retry"

—

$9.75

$10.09

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Hooked: How to Build Habit-Forming Products

$15.86 FREE Shipping on orders over $25. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently bought together

Total price: $33.07

Buy the selected items together

This item:Hooked: How to Build Habit-Forming Products by Nir Eyal Hardcover $15.86
In Stock.
Ships from and sold by Amazon.com.
FREE Shipping on orders over $25. Details
Contagious: Why Things Catch On by Jonah Berger Paperback $9.07
In Stock.
Ships from and sold by Amazon.com.
FREE Shipping on orders over $25. Details
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday Paperback $8.14
In Stock.
Ships from and sold by Amazon.com.
FREE Shipping on orders over $25. Details

Customers who bought this item also bought

Page 1 of 1 Start overPage 1 of 1

This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

Jonah Berger

724

Paperback
$9.07
Ryan Holiday

731

Paperback
$8.14
Don Norman

249

in Industrial & Product Design
Paperback
$12.92
Jake Knapp

233

Hardcover
$19.04
Jaime Levy

212

Paperback
$25.26
Steve Krug

1,108

in User Experience & Website…
Paperback
$32.10

Special offers and product promotions

Editorial Reviews

Review

Voted one of the best business books of the year by Goodreads readers.

"With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without."
—Publisher's Weekly

“A must read for everyone who cares about driving customer engagement."
—Eric Ries, author of The Lean Startup

“The book everyone in Silicon Valley is talking about.”
—Boris Veldhuijzen van Zanten, founder of The Next Web

“Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.”
—Matt Mullenweg, Founder of Wordpress

“The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.”
—Rory Sutherland, Vice-Chairman, Ogilvy & Mather

"You'll read this. Then you'll hope your competition isn't reading this. It's that good."
—Stephen P. Anderson, Author of Seductive Interaction Design

"Nir's work is an essential crib sheet for any startup looking to understand user psychology.”
—Dave McClure, Founder 500 Startups

"When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user."
—Andrew Chen, Technology Writer and Investor

“I’ve learned a great deal from Nir, and you will too. He’ll help you design habits to benefit your users, and your company.”
—Dr. Stephen Wendel, author Designing for Behavior Change

About the Author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

To learn more or to get in touch with Nir, visit nirandfar.com

See all Editorial Reviews

Product details

Hardcover: 256 pages
Publisher: Portfolio; 1 edition (November 4, 2014)
Language: English
ISBN-10: 1591847788
ISBN-13: 978-1591847786
Product Dimensions: 5.8 x 0.9 x 8.6 inches
Shipping Weight: 12.8 ounces (View shipping rates and policies)
Average Customer Review: 985 customer reviews
Amazon Best Sellers Rank: #3,086 in Books (See Top 100 in Books)
- #1 in Books > Business & Money > Marketing & Sales > Marketing > Product Management
- #1 in Books > Engineering & Transportation > Engineering > Industrial, Manufacturing & Operational Systems > Industrial Design > Products
- #4 in Books > Arts & Photography > Decorative Arts & Design > Industrial & Product Design

Would you like to tell us about a lower price?
If you are a seller for this product, would you like to suggest updates through seller support?

NO_CONTENT_IN_FEATURE

Start reading Hooked: How to Build Habit-Forming Products on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Related media

Customer reviews

985

4.7 out of 5 stars

5 star		83%
4 star		11%
3 star		3%
2 star		2%
1 star		1%

Write a customer review

See all verified purchase reviews

Rated by customers interested in

What's this?

Marketing & Sales

4.6 out of 5 stars

Psychoanalysis

5.0 out of 5 stars

Psychology

4.3 out of 5 stars

Is this feature helpful?

Thank you for your feedback.

Top customer reviews

This is the absolute best book on product development I've ever read

ByJ. Walneson August 23, 2014

Format: Kindle EditionVerified Purchase

If you're trying to build the next big app, you need user engagement. This book lays down a model building engagement by having users constantly return to your app. In the beginning this is prompted, but eventually it'll become instinct. This is how viral loops are formed.

It lays out the "Hook Model", a basic framework of the 4 key stages of each loop:

1. Trigger: How does the loop initiate? In the beginning this may be through external triggers (such as an email, notification, icon badge, etc) but through successive loops the user eventually creates internal triggers where a particular thought or emotion will send them back to your product.

2. Action: Once the user is aware they need to use your product (through the trigger), what it the simplest action they can perform to get some kind of reward. For example a Facebook "Like".

3. Variable reward: How are they rewarded for this behavior? This could be social validation (e.g. "my friends approve!"), collection of material resources (e.g. add a photo to a collection) or personal gratification (e.g. inbox zero). The "variable" part is important - rewards should not always be predictable, encouraging users to repeat the cycle.

4. Investment: Finally, the user needs to put something back in to increase the chance of repeating the loop. This could be content (e.g. a book in your Kindle), user entered data (e.g. profile information or linked accounts), reputation (e.g. something to gain a 5 star seller review), or a learned skill (e.g. I'm now really good at this software program). The investment also sets up the trigger to for the next cycle of the loop.

This book is a really easy read. I wanted something that would get to the crux of the problem and set out a practical framework of how to apply it with examples, without being overly verbose on history and research. It delivered.

22 comments 175 people found this helpful. Was this review helpful to you?YesNo

Must read for product/UX designer

Bydsetia_1on April 19, 2014

Format: Kindle EditionVerified Purchase

As a designer, I'm always interested in user's behavior and motivation. This book provides insights for both in a way that's well structured (hook model as a framework).

I also appreciate the real world examples and stories that show the concepts discussed in action.

This book already changed my design approach and thinking and I'm sure that I'll be using this book as a reference as I do my work.

11 comment 33 people found this helpful. Was this review helpful to you?YesNo

An extremely useful guide to design thinking and product development. Highly recommended

ByLucason March 1, 2017

Format: HardcoverVerified Purchase

This book has been an extremely useful guide in design thinking. You can read the book and learn from a theoretical standpoint if you are not building a product, but given that I am actively in the process of creating a (hopefully) habit forming product, Nir basically forced us to reconsider everything we did.

The Hooked Model does an excellent job of outlining the psychology behind each step in the model and makes a strong case for the reason each step is taken and in the order they occur.

The model was abstract enough to be able to think about almost any product or project, yet provided enough examples to get a good understanding of how it can be applied. It might have been helpful to have more examples that weren't social networks (i.e. Pinterest, FB, Twitter), and maybe more examples of products that were tools or in other domains (i.e. Mint.com, Amazon, Mailbox), but overall it still did a great job of outlining the examples in the context of the chapter.

Lastly, the "Do This Now" section was fantastic and we even white boarded ideas after each chapter in order to get a better understanding of how our product might function. Picture included.

Overall, highly recommended for anyone designing or thinking about designing products and in particular software.

0Comment 2 people found this helpful. Was this review helpful to you?YesNo

Great practical model for product development (and marketing)

ByShawn Kinkadeon May 30, 2014

Format: Kindle EditionVerified Purchase

I really enjoyed Hooked on a couple of different levels.

As a consumer and someone who's intensely interested in how much our world is changing with technology, the idea of engineering products based on psychology (and even Neurology) is really cool. It also puts a complete different perspective on the apps, games and products that we see every day - do they understand the Hooked model, which ones work, which ones don't, etc.

The other aspect that I found really interesting and useful was the clear and concise model. I don't currently do any product design but the concepts apply at some level to any kind of marketing and could be used (at least in part) for promoting a service business, a tangible product or even just ideas. Obviously those kinds of marketing efforts or products and services aren't likely to create new habits but it's still useful to think of them in some different ways.

It's a quick, easy read and one that I think most will get value from.

0Comment 7 people found this helpful. Was this review helpful to you?YesNo

Get into the mind of your customer

ByNathan Benaichon March 17, 2014

Format: Kindle EditionVerified Purchase

Nir's book is one that dives into the all important psychology of consumers to inform software designers and developers on how to use this knowledge as a lever towards achieving the holy grail of repeat usage of your app. Nir employs notable examples of success stories in the tech ecosystem and deconstructs techniques that proved successful across different product verticals to keep users engaged and fulfilled. It's a must read for startup founders, mentors, and investors alike.

0Comment 9 people found this helpful. Was this review helpful to you?YesNo

Caution: Habit Forming!

ByTimothy Bradyon May 1, 2014

Format: Kindle EditionVerified Purchase

This is one of the few books I have ever picked up twice in the same month. I originally picked up this book on Audible. I love when authors read their own books.

It didn't take long before I picked up the kindle version so that I could start taking notes because the content is so interesting. As someone that has a passion for user engagement, Nir presents a 4 phase model that really helps create that engagement.

His writing style makes the book easily digestible for someone that isn't a marketing or design pro and I have found that I was able to start picking up the model and using it almost immediately. I began really starting to understand habit formation on a whole other level.

I can't recommend this book highly enough.

0Comment 6 people found this helpful. Was this review helpful to you?YesNo

Customer images

See all customer images

Most recent customer reviews

I really enjoyed reading this book

I really enjoyed reading this book. As a product and experience designer, it's affirmed a few things and given them a name for me which is great; I often have difficulty...Read more

Published 4 days ago by PhilipF4

Loved it!

I would absolutely recommend this book. It is jam packed with a lot of relevant information and really no fluff. I will definitely be reading this again!

Published 6 days ago by Amazon Customer

Do you want to form a habit forming product?

I loved Hooked. I learned a lot about habits and how to create a product capable of positively impaction people's life.Read more

Published 6 days ago by Jonathan

Five Stars

A must read for all entrepreneurs.

Published 8 days ago by Amazon Customer

I have to say it is handsdown the best book on building habits in products and even for ...

I have to say it is handsdown the best book on building habits in products and even for life that I've read.Read more

Published 9 days ago by mijo

this is the book that gave me great ideas. Highly recommended for anyone who wants to ...

When I started to work on my first idea of a Web/mobile based product, this is the book that gave me great ideas.Read more

Published 9 days ago by Pardha Saradhi Uppala

This is a great read. Lots of valuable information

Working on a consumer app product? This is a great read. Lots of valuable information. Definitely recommend it!

Published 10 days ago by TokyoBook

enjoyed reading hooked

Nir explains the concepts of habit formation very clearly with lots of examples. He asks us to think for ourselves and come to our own conclusions - which I did.Read more

Published 11 days ago by Stupefyer

Good read but same messages are related over and over

Think this book could have been much more concise and easier to remember. Fascinating in the beginning but boring/difficult to read last few chapters.

Published 13 days ago by Christopher K.

Great book for entrepreneurs

If you're building a business or product, this book can help you understand why some products get get more virility than others. I loved all the examples Nir shares.Read more

Published 14 days ago by R. Patel

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway

This item: Hooked: How to Build Habit-Forming Products

Set up a giveaway

Customers who viewed this item also viewed

Page 1 of 1 Start overPage 1 of 1

This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

Jonah Berger

724

Paperback
$9.07
Ryan Holiday

731

Paperback
$8.14
Don Norman

249

in Industrial & Product Design
Paperback
$12.92
Steve Krug

1,108

in User Experience & Website…
Paperback
$32.10
Dan Olsen

112

Hardcover
$23.98
Jake Knapp

233

Hardcover
$19.04

Pages with related products. See and discover other items: design engineering, building a business, startup company, systems design, social media for business, build a computer

Buy New $15.86

Turn on 1-Click ordering for this browser

or

or

Buy Used $14.79

Turn on 1-Click ordering for this browser

Other Sellers on Amazon

Hooked: How to Build Habit-Forming Products Hardcover – November 4, 2014

Frequently bought together

Customers who bought this item also bought

Special offers and product promotions

Editorial Reviews

Review

About the Author

Product details

Related media

Customer reviews

Top customer reviews

Customer images

Most recent customer reviews

Set up an Amazon Giveaway

Customers who viewed this item also viewed

Buy New

$15.86

Buy Used

$14.79