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Hooked: How to Build Habit-Forming Products Hardcover – Illustrated, November 4, 2014

4.6 out of 5 stars 3,494 ratings

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Frequently bought together

  • Hooked: How to Build Habit-Forming Products
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From the Publisher

Editorial Reviews

Review

Voted one of the best business books of the year by Goodreads readers.

"With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without."
Publisher's Weekly

“A must read for everyone who cares about driving customer engagement."  
—Eric Ries, author of The Lean Startup

“The book everyone in Silicon Valley is talking about.”
—Boris Veldhuijzen van Zanten, founder of The Next Web 

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.”
—Matt Mullenweg, Founder of Wordpress

“The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.”
—Rory Sutherland, Vice-Chairman, Ogilvy & Mather

"You'll read this. Then you'll hope your competition isn't reading this. It's that good."
—Stephen P. Anderson, Author of Seductive Interaction Design

"Nir's work is an essential crib sheet for any startup looking to understand user psychology.”
—Dave McClure, Founder 500 Startups

"When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user."
—Andrew Chen, Technology Writer and Investor

“I’ve learned a great deal from Nir, and you will too. He’ll help you design habits to benefit your users, and your company.”
—Dr. Stephen Wendel, author Designing for Behavior Change

About the Author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.


To learn more or to get in touch with Nir, visit nirandfar.com 

Product details

  • Publisher ‏ : ‎ Portfolio; Illustrated edition (November 4, 2014)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1591847788
  • ISBN-13 ‏ : ‎ 978-1591847786
  • Item Weight ‏ : ‎ 12.8 ounces
  • Dimensions ‏ : ‎ 5.74 x 0.89 x 8.56 inches
  • Customer Reviews:
    4.6 out of 5 stars 3,494 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
3,494 global ratings
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on August 23, 2014
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290 people found this helpful
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Reviewed in the United States on April 2, 2017
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42 people found this helpful
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Reviewed in the United States on October 10, 2018
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16 people found this helpful
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Top reviews from other countries

Graeme
3.0 out of 5 stars It’s okay, if ...
Reviewed in the United Kingdom on June 19, 2019
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33 people found this helpful
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Kindle Customer
2.0 out of 5 stars By Habit-forming Products, it means only Facebook/Twitter/Instagram kind of products
Reviewed in India on October 26, 2018
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80 people found this helpful
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Bazzy Wazzy
5.0 out of 5 stars A guide to how you are being manipulated
Reviewed in the United Kingdom on May 2, 2017
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45 people found this helpful
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Matt Rutherford
5.0 out of 5 stars A great explanation of what makes products addictive, and world beating...
Reviewed in the United Kingdom on February 1, 2018
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12 people found this helpful
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Mr. G. P. Deadman
5.0 out of 5 stars A must-read for everyone who cares about driving customer engagement.
Reviewed in the United Kingdom on January 21, 2021
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Customer image
5.0 out of 5 stars A must-read for everyone who cares about driving customer engagement.
Reviewed in the United Kingdom on January 21, 2021
In this book Nir Eyal provides a simple yet powerful model to help your customers form habits that connect their problems with your solutions.

The Hooked model focuses on:
An initial 'trigger'
Which drives an 'action'
Where you get a 'variable reward'
Which causes an 'investment' due to reciprocation

Nir provides some fascinating insights into how companies have successfully adopted this model eg. Facebook, Twitter, Spotify, Tinder and case studies from The Bible App and Fitbod, where Nir tells his story of the personal benefits he got from Fitbod.

Social media companies and video game makers know these tactics already, but Nir wrote this book so everyone can build products that help people do what they really want, but for the lack of good product design, don't.

A must-read for everyone who cares about driving customer engagement.
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