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Hooked: How to Build Habit-Forming Products Hardcover – November 4, 2014

by Nir Eyal (Author), Ryan Hoover (Editor)

961 customer reviews

in Industrial Product Design

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How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Hooked: How to Build Habit-Forming Products

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Editorial Reviews

Review

Voted one of the best business books of the year by Goodreads readers.

"With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without."
—Publisher's Weekly

“A must read for everyone who cares about driving customer engagement."
—Eric Ries, author of The Lean Startup

“The book everyone in Silicon Valley is talking about.”
—Boris Veldhuijzen van Zanten, founder of The Next Web

“Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.”
—Matt Mullenweg, Founder of Wordpress

“The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.”
—Rory Sutherland, Vice-Chairman, Ogilvy & Mather

"You'll read this. Then you'll hope your competition isn't reading this. It's that good."
—Stephen P. Anderson, Author of Seductive Interaction Design

"Nir's work is an essential crib sheet for any startup looking to understand user psychology.”
—Dave McClure, Founder 500 Startups

"When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user."
—Andrew Chen, Technology Writer and Investor

“I’ve learned a great deal from Nir, and you will too. He’ll help you design habits to benefit your users, and your company.”
—Dr. Stephen Wendel, author Designing for Behavior Change

About the Author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

To learn more or to get in touch with Nir, visit nirandfar.com

See all Editorial Reviews

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Product details

Hardcover: 256 pages
Publisher: Portfolio; 1 edition (November 4, 2014)
Language: English
ISBN-10: 1591847788
ISBN-13: 978-1591847786
Product Dimensions: 5.8 x 0.9 x 8.6 inches
Shipping Weight: 12.8 ounces (View shipping rates and policies)
Average Customer Review: 4.7 out of 5 stars See all reviews (961 customer reviews)
Amazon Best Sellers Rank: #2,432 in Books (See Top 100 in Books)
- #1 in Books > Engineering & Transportation > Engineering > Industrial, Manufacturing & Operational Systems > Industrial Design > Products
- #1 in Books > Business & Money > Marketing & Sales > Marketing > Product Management
- #3 in Books > Arts & Photography > Decorative Arts & Design > Industrial & Product Design

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Top customer reviews

This is the absolute best book on product development I've ever read

ByJ. Walneson August 23, 2014

Format: Kindle EditionVerified Purchase

If you're trying to build the next big app, you need user engagement. This book lays down a model building engagement by having users constantly return to your app. In the beginning this is prompted, but eventually it'll become instinct. This is how viral loops are formed.

It lays out the "Hook Model", a basic framework of the 4 key stages of each loop:

1. Trigger: How does the loop initiate? In the beginning this may be through external triggers (such as an email, notification, icon badge, etc) but through successive loops the user eventually creates internal triggers where a particular thought or emotion will send them back to your product.

2. Action: Once the user is aware they need to use your product (through the trigger), what it the simplest action they can perform to get some kind of reward. For example a Facebook "Like".

3. Variable reward: How are they rewarded for this behavior? This could be social validation (e.g. "my friends approve!"), collection of material resources (e.g. add a photo to a collection) or personal gratification (e.g. inbox zero). The "variable" part is important - rewards should not always be predictable, encouraging users to repeat the cycle.

4. Investment: Finally, the user needs to put something back in to increase the chance of repeating the loop. This could be content (e.g. a book in your Kindle), user entered data (e.g. profile information or linked accounts), reputation (e.g. something to gain a 5 star seller review), or a learned skill (e.g. I'm now really good at this software program). The investment also sets up the trigger to for the next cycle of the loop.

This book is a really easy read. I wanted something that would get to the crux of the problem and set out a practical framework of how to apply it with examples, without being overly verbose on history and research. It delivered.

22 comments 171 people found this helpful. Was this review helpful to you?YesNo

A must-read! Super inspiring and down-to-earth

ByZornitsa Tomovaon August 21, 2014

Format: Kindle EditionVerified Purchase

"Hooked" presents a simple, yet very useful model to channel your thoughts when building a product you want to get in the hands of millions. It's quick to read (only 140 pages), to-the-point and made a world of difference to our concept&design challenges. We used it a lot to model the behavior of our users and figure out specific areas we missed and needed to focus on in order to get engagement.

Another great value of the book is the in-depth analysis of the hooks we are subject to every day (in Twitter, Facebook, Pinterest, Instagram etc). As you go around the everyday loop you know so well from the user perspective, you see in a structured way the other side of the coin. The side of the people who know how to design behavior patterns and make others tick.

I closed 'Hooked' with a much better understanding of social&scalable products and a lot of interesting ideas for what our team is building. These came from the numerous examples and case studies, as well as the structured questions you can answer at the end of each chapter.

If you'd like to learn about habits and how they are built&changed in general, I'd recommend 'The Power of Habit' book by Charles Duhigg. If you want to understand how habits are formed in the world of technology, startups and software and mobile products, "Hooked" is the book for you. It's built on the same solid research base, yet much closer to practice and much more relevant to today's tech world.

Thank you Nir Eyal for this amazing book!

0Comment 27 people found this helpful. Was this review helpful to you?YesNo

This book elevates behavioral theory to the direct application of Behavioral Design

ByW. Leachon February 17, 2014

Format: Kindle EditionVerified Purchase

I just finished Hooked last night and if you're looking to learn how to actually design for behavioral change, this is a great resource. If you're in the behavioral sciences field you know how difficult it is to find help in actually applying these sciences to business, particularly innovation. Nir explains how to design for habit formation in layman's terms and at the back of each chapter he actually coaches you on immediately applying what you learned to your own specific project - which I thankfully did. These activities were the best way to take theory to direct application. Nicely done.

0Comment 52 people found this helpful. Was this review helpful to you?YesNo

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Most recent customer reviews

Well done

Great ebook. It's easy to read an has a lot of usefull tips. Well done.

Published 35 minutes ago by Amazon Customer

Excellent book

A must read for tech entrepreneurs building consumer tech. Embeds social and psychological frameworks to provide practical insight on building habit forming, positive-impact...Read more

Published 5 days ago by chelsea

A must-read for Product guys

Beautifully written, and a very practical book! Nir has wonderfully explained the Hook Model with several examples to build habit-forming products.Read more

Published 7 days ago by Amazon Customer

LOVE this book

This book is packed with great content. I originally bought it as an audiobook to listen to in the car, but I kept wanting to take notes on it so I just bought a hard copy.Read more

Published 7 days ago by Courtney B.

Great read for any entrepreneur

Absolutely fantastic read. Nir teaches how to build products that people not only love, but how to create 'hooks' that make people want to come back to your product over and over...Read more

Published 7 days ago by Amazon Customer

This book is amazing. Please read it

This book is amazing. Please read it. I recommend it to all my business friends. This is the mindset of the future.

Published 9 days ago by Nick

Fantastic Read!!!

Fantastic read. It will completely change the way you design products and services, and provide you with insight into why popular apps have been so successful.Read more

Published 10 days ago by Brian S. Ellis

Must read for all PMs

One of the best books I read. For me, it unravelled the mystery behind highly successful startups and companies by diving deep into user psychology and behaviour.Read more

Published 14 days ago by arpitoswal

Marketing much? Be Morpheus -- NOT Curtis Mayfield.

This soon-to-be classic by Nir Eyal challenges you to forego your "dope-dealing" approach to marketing in favor of a more enlightened, systematic approach: Be Morpheus (of...Read more

Published 14 days ago by Christopher Greaves

Perfect mix of industry examples, consumer psychology and directly applicable insights

Love it! Great read on engaging your customers and how you can put it in practice in your product or service.Read more

Published 14 days ago by Amazon Customer

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