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on February 8, 2015
The book reads like a college term paper with a few case analysis provided. Things stated are public knowledge and there is little insight provided
Pretty useless book.
Pretty useless book.
on March 25, 2016
So mind-numbingly boring I just had to stop reading. The reality is that if you know anything about marketing, let alone spent 16 years marketing online like I have, you already understand the concepts required. Yes, maybe you don't have access to hard case studies on your own, but you know virality when you see it and how it can be "baked in" to product since it's covered nearly non-stop on most marketing/product/startup websites.
on May 11, 2016
Pass. Simplistic framework, rehash of common stories read off blogs. Eyal simply enumerates and describes successful products, without sharing deep insights from them.
on March 12, 2015
Probably great for digital products but not at all useful for physical products, which we sell. It would have been nice to include the word "digital" in the subtitle, since that would be more accurate.
on July 31, 2015
There is value in the ideas taught in this book, but the writing is dry and dull. You can save yourself a lot of time by looking at the summarized bullet points in this review: http://okdork.com/2014/11/04/hooked-how-to-build-habit-forming-products-book-review/
on April 8, 2015
After reading Ariely's "Predictable Irrationality" this seems to be kind of a let-down.
on February 1, 2015
A very simple book with important insights, but too much "small talk" for my taste.
Would recommend you to read the chapters describing the different steps, but skip the intro and end.
Would recommend you to read the chapters describing the different steps, but skip the intro and end.
on April 30, 2015
Shorter than an article you would find online :)
on May 20, 2014
I had to force myself to read this book and that is saying a lot since I'm a book fiend.
I love learning & thinking about consumer behavior so I was excited to read "Hooked".
Unfortunately I was quickly disappointed.
The author doesn't so much offer new interesting insights into behaviors (as I thought was promised) in order to create products and services that are addicting as it gives cursory, obvious statements about why current products/services are successful. I feel as though any mildly intelligent individual could have made the same observations. I was disappointed there was no further analysis or depth of thinking behind the statements the author did make.
And the writing style is really, really dull.
Perhaps this book is just a marketing tool to garner credibility for the author's consulting services. It certainly does not present the author's philosophy or any original thought.
If you are truly interested in learning about habits, read Charles Duhigg, "The Power of Habit".
I love learning & thinking about consumer behavior so I was excited to read "Hooked".
Unfortunately I was quickly disappointed.
The author doesn't so much offer new interesting insights into behaviors (as I thought was promised) in order to create products and services that are addicting as it gives cursory, obvious statements about why current products/services are successful. I feel as though any mildly intelligent individual could have made the same observations. I was disappointed there was no further analysis or depth of thinking behind the statements the author did make.
And the writing style is really, really dull.
Perhaps this book is just a marketing tool to garner credibility for the author's consulting services. It certainly does not present the author's philosophy or any original thought.
If you are truly interested in learning about habits, read Charles Duhigg, "The Power of Habit".
