Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World (Shelly Palmer Digital Living) Paperback – July 10, 2012
See the Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.
Frequently bought together
Customers who bought this item also bought
About the Author
Jack’s new book, Hooked Up: A New Generation’s Surprising Take on Sex, Politics and Saving the World, shares insights into the first generation to grow up with the Internet and how they are likely to impact business, culture and society. Jack is a media ecologist and chairman of Media Advisory Group, which provides economic counsel to more than 250 media, advertising, marketing, entertainment and financial services companies who subscribe to the weekly Jack Myers Media Business Report. Jack speaks internationally on the impact of emerging media technologies on society, culture and business. He is an award-winning documentary film producer, author of four books and founder of the Women in Media Mentoring Initiative and Syracuse University Newhouse Network. Jack is the recipient of the George Foster Peabody Award, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award for Best Documentary Feature for Hank Aaron: Chasing the Dream. His most recent production is the Focus Forward documentary series with Morgan Spurlock’s Cinelan Group, underwritten by GE.
His 1998 book, Reconnecting with Customers: Building Brands and Profits in The Relationship Age, is recognized as a leading edge primer that anticipated today's dramatic digital transformation. Virtual Worlds: Rewiring Your Emotional Future, published in 2007, focuses on the growing influence of social networks on young people. He began his career in sales and management positions at Metromedia Outdoor, ABC Radio and CBS Television, While in college, he co-founded the Syracuse New Times. Jack is a Board Member Emeritus of the Newhouse School of Communications at Syracuse University. He served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University. He studied Media Ecology with Dr. Neil Postman at NYU and Radio-TV at Syracuse University.
Browse award-winning titles. See more
If you are a seller for this product, would you like to suggest updates through seller support?
Top Customer Reviews
Much to the obvious delight of Jack Myers these "Internet Pioneers" seem to have pretty much embraced most of the "progessive" agenda. They believe in multiculturalism, gay marriage, women's rights, climate change, Obamacare and abortion on demand. I fail to share his enthusiasm. They are also more likely to favor the progressive take on immigration but in my experience most have not been taught the financial implications of such a stance. For the most part these folks were raised in liberal households with few rules and as such have very few inhibitions. Most lead active sex lives and although they eventually want to get married and raise a family for now they are more likely to be in the market for casual "hook-ups" rather than a long-term relationship. They take a rather dim view of organized religion and big business and are not particularly fond of the military either. They value their freedom and dislike being told what to do. On the flip side, these "Internet Pioneers" are open to innovative approaches and employers will need to integrate them into their organizations in vastly different ways than members of previous generations. Jack Myers believes that these young people have an awful lot to offer these employers. They definitely are extremely adept at accessing information and have been multi-tasking since they were knee-high to a grasshopper. "Internet Pioneers" are also big on cooperation and go out of their way to avoid conflict. I believe these skill sets bode well for the future of the country and will help America to continue to be the most productive nation on earth.
On a somewhat lighter note what I found particularly fascinating in "Hooked Up" is the way that young people listen to music these days. It is so foreign to me. With a myriad of sites like YouTube, Rhapsody, Pandora etc. it appears that the music industry has essentially been democratized. Who could have predicted this? It seems inevitable that the once dominant big record conglomerates will all but disappear over the next several years. There is a new emphasis on individual songs as opposed to albums and it appears that on the internet it is much easier for talented musicians to display their wares for all to see. There are now tons of what my generation used to call "one-hit wonders" and very few artists who actually achieve stardom. I haven't decided whether this is better or worse but it sure is different! Meanwhile, I was also interested in learning about a phenomenon known as "fashion hauls". What an innovative idea!
For anyone interested in learning more about this generation of young people "Hooked Up: A New Generation's Surprising Take On Sex, Politics and Saving the World" would be a great choice. Jack Myers does a workmanlike job of dissecting the hopes and dreams, fears and foibles of this most fascinating group. Being 61 and an avowed conservative I was a bit taken aback by some of the habits, beliefs and attitudes of these young Americans. From a distance it seems that these kids spend far too much time surfing, texting and "tweeting". One wonders how this will affect their ability to cultivate personal and professional relationships in the future. Myers seems to intimate that this is a generation that will remain "progressive" in their politics for the rest of their lives. I am not so sure. I still believe that there is a lot of truth in the old saying "If you are not a liberal at 20, you have no heart. If you are not Conservative by 40, you have no brain". There is little doubt in my mind that this generation has been spoon fed the progressive agenda since nursery school. The good news is that with the internet they will be exposed to other ways of thinking. It sure will be fascinating to see how "Internet Pioneers" evolve over the decades. Highly recommended!
As the parent of a 21-year-old, I was both encouraged and enlightened by some of the material. This age group is the first to grow up completely immersed in technology and, finally, we are given a clear and honest look at what that means. The good news is that it's not nearly as negative as some 'experts' would like us to believe.
We're given insight into this generation's feelings on politics, religion, sex, alcohol, music and more. We see how they've been influenced by popular TV and whether this generation of gamers is really made more violent by the games they play.
I think this is a must read for parents, educators, and psychologists who want to better understand this age group. I also think politicians would be wise to pay attention.
Myers takes the time to explain the history of the computer and its gradual development to the stage where we are now and then focuses on the young men and women who were born between 1991 and 1995 - the time when the Internet was born - and explains how these individuals have grown up in a world with different values and different methods of relating and communicating. As Myers states in his introduction `hopes for a positive future are hard to come by as we progress more deeply into the second decade of the 21st century. A new century begins with hope. But for a generation entering their teen years early in the millennium, hope was marred by the 9/11 attacks, economic uncertainty, social unpredictability, civil unrest, political polarization, global chaos, climate crisis, technological disruption and cultural dispassion. What doe the future hold for this generation, and how will this generation impact the future? The answer lies in the minds and actions of the self-assured, self-aware and tech-savvy Internet Pioneers - a group of 21.2 million Americans, born between 1991 and 1995, is the first generation to grow up after the Internet browser Mosaic was introduced in 1993.'
Myers then proceeds to share with us the research he has done with his interviews and studies of this group of people and examines the manner in which they behave technologically, communicatively, sexually, educationally, and on and on. The increased capacity to access instant information, he sees, as a speed course in problem solving unlike any we have ever seen. He does not see this group of people as isolated but rather that their means of relating are simply more immediate and different that those ways to which we older people have become accustomed. It is as though this group of people who were born into a world of extraordinary chaos in every mode of thinking and behavior will be the ones who will find the solutions to the current problems of the world. Having been known nothing but disruption they will find the road to survival - that road being one directed toward balance, socially, economically, and even spiritually.
Myers book is not only informative about how the Internet Age functions but It also sets aside the growing fear of some manner of approaching Armageddon. It is a book that restores hope and a sense of relief, and allows us to respect rather than bemoan those young people who text their way through life and find their joys on an instantly changing screen. We can breathe! Grady Harp, August 12