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Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World (Shelly Palmer Digital Living) Paperback – July 10, 2012
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About the Author
Jack’s new book, Hooked Up: A New Generation’s Surprising Take on Sex, Politics and Saving the World, shares insights into the first generation to grow up with the Internet and how they are likely to impact business, culture and society. Jack is a media ecologist and chairman of Media Advisory Group, which provides economic counsel to more than 250 media, advertising, marketing, entertainment and financial services companies who subscribe to the weekly Jack Myers Media Business Report. Jack speaks internationally on the impact of emerging media technologies on society, culture and business. He is an award-winning documentary film producer, author of four books and founder of the Women in Media Mentoring Initiative and Syracuse University Newhouse Network. Jack is the recipient of the George Foster Peabody Award, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award for Best Documentary Feature for Hank Aaron: Chasing the Dream. His most recent production is the Focus Forward documentary series with Morgan Spurlock’s Cinelan Group, underwritten by GE.
His 1998 book, Reconnecting with Customers: Building Brands and Profits in The Relationship Age, is recognized as a leading edge primer that anticipated today's dramatic digital transformation. Virtual Worlds: Rewiring Your Emotional Future, published in 2007, focuses on the growing influence of social networks on young people. He began his career in sales and management positions at Metromedia Outdoor, ABC Radio and CBS Television, While in college, he co-founded the Syracuse New Times. Jack is a Board Member Emeritus of the Newhouse School of Communications at Syracuse University. He served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University. He studied Media Ecology with Dr. Neil Postman at NYU and Radio-TV at Syracuse University.
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Yes, the current generation of young people ("Internet Natives," Myers calls them) are doing things profoundly differently than any generation before them.
That's because they've lived dramatically different formative years than any of those generations.
The Internet isn't just a way to buy things and read the New York Times. The Internet is the most profound communication technology ever created.
And these kids grew up with it in their cradles.
The difference that makes in their worldview--yes, that's a generalization, but all generational statements are--is profound. Myers documents their take on fundamental questions facing civilization--like equality, justice, preservation--and makes a strong case for optimism.
Read this book and then, as another reviewer did, discuss it with your kids, grandkids and neighbors. Give Internet Natives a chance to tell you what they really think. You probably won't like everything you read or hear; what generation of elders ever has?
But when you're done, I think you'll find that Jack Myers has given you an important set of insights to use to get a glimpse of what the future might bring.
I would recommend that any parent of a child born between 1991 and 1995 read this book. If you work in a high school or college setting, it will enable you to better understand this population.
When I heard the catchy title of this book, I was intrigued to think how a generation of people (kids who wear hoodies) who have only known the internet think differently to the analogue-digital cross over generation that I belong to. (ie when we can remember a time of cassette tapes, and type writers). Not only was Hooked Up very entertaining, but a poignant insight into how they think, what they prioritise, and what they will bring to our future world. Jack's backed up his insights with data, and although many of them make sense, sometimes I saw a view that surprised me. I am a mobile industry professional having recently undertaken a role in the mobile games and content space. This is a part of the content industry that this group are over represented in. Having read Hooked Up, I can now think about their perspective when planning with my clients how to optimise game mechanics, monetisation, ad units and all the good things that make a commercially successful business in this space.