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Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World (Shelly Palmer Digital Living) Paperback – July 10, 2012
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About the Author
Jack’s new book, Hooked Up: A New Generation’s Surprising Take on Sex, Politics and Saving the World, shares insights into the first generation to grow up with the Internet and how they are likely to impact business, culture and society. Jack is a media ecologist and chairman of Media Advisory Group, which provides economic counsel to more than 250 media, advertising, marketing, entertainment and financial services companies who subscribe to the weekly Jack Myers Media Business Report. Jack speaks internationally on the impact of emerging media technologies on society, culture and business. He is an award-winning documentary film producer, author of four books and founder of the Women in Media Mentoring Initiative and Syracuse University Newhouse Network. Jack is the recipient of the George Foster Peabody Award, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award for Best Documentary Feature for Hank Aaron: Chasing the Dream. His most recent production is the Focus Forward documentary series with Morgan Spurlock’s Cinelan Group, underwritten by GE.
His 1998 book, Reconnecting with Customers: Building Brands and Profits in The Relationship Age, is recognized as a leading edge primer that anticipated today's dramatic digital transformation. Virtual Worlds: Rewiring Your Emotional Future, published in 2007, focuses on the growing influence of social networks on young people. He began his career in sales and management positions at Metromedia Outdoor, ABC Radio and CBS Television, While in college, he co-founded the Syracuse New Times. Jack is a Board Member Emeritus of the Newhouse School of Communications at Syracuse University. He served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University. He studied Media Ecology with Dr. Neil Postman at NYU and Radio-TV at Syracuse University.
Top Customer Reviews
Myers takes the time to explain the history of the computer and its gradual development to the stage where we are now and then focuses on the young men and women who were born between 1991 and 1995 - the time when the Internet was born - and explains how these individuals have grown up in a world with different values and different methods of relating and communicating. As Myers states in his introduction `hopes for a positive future are hard to come by as we progress more deeply into the second decade of the 21st century. A new century begins with hope. But for a generation entering their teen years early in the millennium, hope was marred by the 9/11 attacks, economic uncertainty, social unpredictability, civil unrest, political polarization, global chaos, climate crisis, technological disruption and cultural dispassion. What doe the future hold for this generation, and how will this generation impact the future? The answer lies in the minds and actions of the self-assured, self-aware and tech-savvy Internet Pioneers - a group of 21.2 million Americans, born between 1991 and 1995, is the first generation to grow up after the Internet browser Mosaic was introduced in 1993.Read more ›
The basis for this book was a 100+ question survey of 1,000 students in this cohort as well as interviews with members of this generation and experts. A broad range of topics is covered, from the pervasiveness and frequency of use of particular technologies to beliefs about politics, religion, and human rights; sexual behavior; SMS language; even what television networks and cartoons they grew up watching and how they were affected by watching them. There are particular chapters on Apple, marketing, celebrities, wikis, memes, and other quite interesting topics.
"Hooked Up" is similar to a mini-textbook in form and tone but makes for easy reading, with short chapter sections, lots of examples, and simple tabular presentation of data when appropriate. The actual survey results are included in the back of the book, along with references and sources, a bibliography, and an index.
Reading this book gave me a better understanding of these young people, a subset of the Millennial generation, who sometimes baffle older people and give them the impression that their primary attitude is "IDK".Read more ›
Yes, the current generation of young people ("Internet Natives," Myers calls them) are doing things profoundly differently than any generation before them.
That's because they've lived dramatically different formative years than any of those generations.
The Internet isn't just a way to buy things and read the New York Times. The Internet is the most profound communication technology ever created.
And these kids grew up with it in their cradles.
The difference that makes in their worldview--yes, that's a generalization, but all generational statements are--is profound. Myers documents their take on fundamental questions facing civilization--like equality, justice, preservation--and makes a strong case for optimism.
Read this book and then, as another reviewer did, discuss it with your kids, grandkids and neighbors. Give Internet Natives a chance to tell you what they really think. You probably won't like everything you read or hear; what generation of elders ever has?
But when you're done, I think you'll find that Jack Myers has given you an important set of insights to use to get a glimpse of what the future might bring.
I enjoyed reading HOOKED UP, although it didn't surprise me as much as I thought it would. As a high school teacher, I've known a lot of the "Internet Pioneers" over the last few years - I helped more than a few of them choose colleges and focus their dreams. Much of what Myers presents in this book is a clear reflection of what I've seen first-hand. These are young adults who can be described as "media junkies," but they are also very wary of what they're being told. They don't trust the Internet so much as use it - they've grown up with it as part of their lives, and (as Myers's stepdaughter says), "it's just there." And they know that everything put in print (whether on the Internet or in the newspapers) is not necessarily true.Read more ›
Most Recent Customer Reviews
In Hooked Up, Jack Myers examines a small section of Generation Y (born in 1991-1995), which he dubs “Internet Pioneers,” and the crucial difference that separates this group from... Read morePublished on July 7, 2014 by Connor
As a 21 year old and described "Internet Pioneer," Hooked Up is an interesting read full of fascinating topics that are prevalent in society today. Read morePublished on June 30, 2014 by Sika Degbo
This publication is quite informative with regard to the communicative approach, ideas regarding sex, relationships and the like. Read morePublished on February 1, 2013 by Happy
12/21/12 - A day predicted by the Mayans to signify the end of the world (as we know it). I have long worried what that meant for future generations, if mankind would deplete all... Read morePublished on December 12, 2012 by Melissa Brown
In Hooked Up, Jack Myers is starting the conversation that we all need to be having about the pioneers of the internet generation (born 1991-1995). Read morePublished on October 24, 2012 by Sarah C
I am 3 years older than Myers' target "Internet Pioneer" age, but the overall messages still resonate. I read the book in a couple of subway trips, one of the fastest reads. Read morePublished on October 24, 2012 by Thomas Calabrese
Author Jack Myers and has put his years of research to work in the new book, Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World. Read morePublished on October 11, 2012 by BookLoverRome
The heart of this book is a survey of 1,000 young Americans born between 1990 and 1995. Few details are given on how the survey was conducted, it appears to have been one of those... Read morePublished on October 7, 2012 by Aaron C. Brown
"Hooked Up" is a synthesis of a study of the attitudes, beliefs and practices of Americans born between 1991 and 1995. Read morePublished on September 30, 2012 by James Gallen