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Hoopla Hardcover – November 1, 2006
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About the Author
Warren Berger has written about advertising for the past 15 years, as a contributor to Advertising Age, ADWEEK, Communication Arts, Graphis, and other industry publications (he first began writing about Crispin Porter + Bogusky in the early 1990s for Ad Age’s Creativity and CA). His writing about advertising and media has also appeared regularly in mainstream consumer publications such as The New York Times, The Los Angeles Times Magazine, Wired, Reader’s Digest, and Business 2.0. He is the author of the acclaimed book Advertising Today (Phaidon, 2001) and co-author, with Lee Clow and Jean-Marie Dru, of Disruption Stories (TBWA, 2005). He is the founder and current editor of the quarterly magazine One, published by the One Club for Art & Copy.
Top Customer Reviews
That said, the cover and the layout are some of the most endearing qualities of the book. They give you an inside look at the minds and ideas of Crispin Porter. They also give you many ideas.
The book is not a fast read, it requires that you digest it to get the full value of what is there. This is not a traditional advertising book that is going to give you five steps to anything, it is something quite different.
This book will set your mind ablaze with new ideas and wonderful thoughts. I love they way they shun political correctness.
I also truly enjoyed reading the thinking behind some of the campaigns and seeing others that I had no idea belonged to them.
This book belongs in every serious creative's library, as well as the libraries of admen, adwomen, serious entrepreneurs, and marketers large and small.
Take some time with this book, you'll need it.
You'll also profit greatly from it.
Competition the great advertising of the past didn't have to deal with. Today's media environment has most "creative" advertising agencies choosing "engagement" over relevance and a few choosing relevance over engagement. But here, in each of these campaigns, we get it all -- big relevant campaign platforms, insight into the contemporary audience and culture, and ingenious ideas as brilliantly engaging as shiny new toys.
While there's been much debate about individual executions, it bears mention here that taken as a whole, these ideas WORKED. They worked in the marketplace, for all or nearly all of these clients. It's easy for people in the business to forget that there were a lot of not particularly effective anti-tobacco USAGE advertising campaigns before Truth. Or that Burger King was in a two decades long shame spiral of agency hopscotch, and widely thought of as the worst client in advertising. Or that it was generally believed that winning the account would be the end of the golden days at CPB, that compromise and equivocation would follow as surely as the night follows the day IF they weren't lucky enough to be more or less immediately fired. Then CPB shut the rest of us up by stepping up their game. This told us that even if they were going to lose the BK business, they weren't going to lose their nerve in the process. As it turns out, they still have both.
Mantropy Disease, Subservient Chicken, Let's Motor, Infect Truth...etc. It's terrific to have access to all this great work in one place.Read more ›
Most Recent Customer Reviews
so hip and so on "top of the pile", so sad. sure ya'll are smart and rich and kinda mean and .... zzzzzzz ... oh, sorry, what were we talking about. Read morePublished on November 21, 2007 by William K. Cronin
I placed the order on 5 September and is expected to recieve the book on or before 1 October. However, the book hasn't been arrived yet. Read morePublished on October 4, 2007 by Paul Heath
if you like advertising, this is a great book from one of the most powerfull ad vertising agencies in th US, very nice designPublished on June 13, 2007 by Juan Segui
El Hoopla es un libro muy interesante que muestra cómo hacen las cosas en Crispin Porter + Bogusky. Read morePublished on May 12, 2007 by Nic888
I started an advertising agency in Dubai called Tonic Communications along with 2 other partners and we've quickly become the most creative agency in the region. Read morePublished on May 9, 2007 by Vincent Raffray