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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale: The 6 Keys to Winning the Complex Sale (Marketing/Sales/Adv & Promo) by [Page, Rick]
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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale: The 6 Keys to Winning the Complex Sale (Marketing/Sales/Adv & Promo) Kindle Edition

4.2 out of 5 stars 67 customer reviews

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Length: 194 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

Review

Now In Paperback "No longer is being 'a good closer' the basis of sustainable success. Instead it takes the kind of strategic thinking Rick Page outlines in Hope Is Not a Strategy."

From the Back Cover

Put your team on top with winning B2B sales strategies and techniques

"No longer is being 'a closer" the basis of sustainable success. Instead it takes the kind of strategic thinking Rick Page outlines in Hope Is Not a Strategy."--Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado

How do leading world-class sales and consulting organizations consistently land the big clients and the huge contracts, even in the fast-changing, risk-laden new economy? The world's leading authority on B2B team selling is about to show you. In his runaway bestselling guide to sales excellence, Rick Page reveals the breakthrough selling strategies that have made superstars of thousands of his students.

Combining a commonsense approach with the best kept secrets of the world's most successful sales people, this book presents a proven, six-step process for winning sales opportunities and shows you how to:

  • Sell to a prospect's strategic business "pain" for greater value
  • Qualify the prospect for forecasting accuracy
  • Differentiate your solution to build competitive preference
  • Link your strategy to the prospect's decision-making process
  • Sell to power by finding the key to buyer politics
  • Communicate your strategy throughout your team

Product details

  • File Size: 1263 KB
  • Print Length: 194 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: McGraw-Hill Education; 1 edition (April 14, 2003)
  • Publication Date: April 14, 2003
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B006B7LTQ0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #262,490 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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VINE VOICEon January 12, 2006
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on January 15, 2007
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on September 19, 2011
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on May 29, 2016
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