Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Hospitality Marketing Management 4th Edition

5.0 out of 5 stars 3 customer reviews
ISBN-13: 978-0471469674
ISBN-10: 0471476544
Why is ISBN important?
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy used
Condition: Used: Very Good
Comment: Ships fast directly from Amazon! Overnight and expedited available. Book is in gently used and well cared for condition.
Access codes and supplements are not guaranteed with used items.
41 Used from $0.02
FREE Shipping on orders over $25.
More Buying Choices
23 New from $8.77 41 Used from $0.02

There is a newer edition of this item:

Free Two-Day Shipping for College Students with Prime Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student

The Amazon Book Review
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
click to open popover

Editorial Reviews

From the Back Cover

Newly revised and updated with fresh tools and guidance for today's world!

This fully revised and updated Fourth Edition of Hospitality Marketing Management, is in a new, lively, full-color format! Providing readers with plain-language explanations, an abundance of exercises, and solid reinforcement of underlying theory, this new edition continues the book's long-standing tradition of providing students with a practical, applications-oriented approach to exploring the intricacies of marketing in this rapidly growing industry.

Packed with more visual aids than ever, this new edition also includes one-on-one interviews with industry leaders, as well as enhanced coverage of branding, franchising, strategic alliances, and international marketing. The text encourages learning-by-doing, and many chapters feature step-by-step models and processes that readers follow to develop marketing plans, evaluate marketing research, develop sales forecasts, and plan sales presentations, as well as other activities essential to the world of hospitality marketing professionals.

Other new features of this edition include:

  • A new chapter on electronic commerce that focuses on using the Internet as a marketing tool
  • An expanded distribution chapter, including up-to-date information on the pros and cons of franchising
  • A new section on service blueprinting
  • A useful, how-to approach to developing a marketing plan
  • A detailed explanation of budgeting for advertising
  • A new section on "SPIN® Selling," an approach used by many Fortune 500 companies
  • New real-world case studies and samples of actual media plans

Filled with many practical examples balanced across the various hospitality disciplines—lodging, foodservice, travel, and tourism—Hospitality Marketing Management, Fourth Edition gives aspiring hospitality professionals the knowledge, experience, and confidence they will need to meet the challenges of this dynamic and rewarding industry.

About the Author

ROBERT D. REID is Dean of the College of Business and Professor of Hospitality Management and Marketing at James Madison University in Harrisonburg, Virginia.

DAVID C. BOJANIC is Professor of Marketing in the Department of Hotel, Restaurant, and Travel Administration at the University of Massachusetts, Amherst.


New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Hardcover: 640 pages
  • Publisher: Wiley; 4 edition (March 15, 2005)
  • Language: English
  • ISBN-10: 0471476544
  • ISBN-13: 978-0471469674
  • Product Dimensions: 8.8 x 1.2 x 11 inches
  • Shipping Weight: 3.7 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,994,078 in Books (See Top 100 in Books)

Customer Reviews

5 star
4 star
3 star
2 star
1 star
See all 3 customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Hardcover Verified Purchase
The book arrived on time, and in very good condition, is very interesting and I recommend it to anyone looking for advise in the hospitality market.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
By Hisham on October 2, 2009
Format: Hardcover Verified Purchase
The book came on time,in a very very very good condition,it does not look used at all.Thank you so much
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
Nice Condition. The only thing can be improved is the shipping time, should do the media mail.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

What Other Items Do Customers Buy After Viewing This Item?

Pages with Related Products. See and discover other items: business marketing