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Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It Can Renew America Hardcover – September 8, 2008

4.3 4.3 out of 5 stars 368 ratings

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Thomas L. Friedman’s No. 1 bestseller The World Is Flat has helped millions of readers to see globalization in a new way. Now Friedman brings a fresh outlook to the crises of destabilizing climate change and rising competition for energy—both of which could poison our world if we do not act quickly and collectively. His argument speaks to all of us who are concerned about the state of America in the global future. Friedman proposes that an ambitious national strategy— which he calls “Geo-Greenism”—is not only what we need to save the planet from overheating; it is what we need to make America healthier, richer, more innovative, more productive, and more secure. As in The World Is Flat, he explains a new era—the Energy-Climate era—through an illuminating account of recent events. He shows how 9/11, Hurricane Katrina, and the flattening of the world by the Internet (which brought 3 billion new consumers onto the world stage) have combined to bring climate and energy issues to Main Street. But they have not gone very far down Main Street; the much-touted “green revolution” has hardly begun. With all that in mind, Friedman sets out the clean-technology breakthroughs we, and the world, will need; he shows that the ET (Energy Technology) revolution will be both transformative and disruptive; and he explains why America must lead this revolution—with the first Green President and a Green New Deal, spurred by the Greenest Generation. Hot, Flat, and Crowded is classic Thomas L. Friedman—fearless, incisive, forward-looking, and rich in surprising common sense about the world we live in today.
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Book Description

Thomas L. Friedman’s phenomenal number-one bestseller The World Is Flat has helped millions of readers to see the world in a new way. In his brilliant, essential new book, Friedman takes a fresh and provocative look at two of the biggest challenges we face today: America’s surprising loss of focus and national purpose since 9/11; and the global environmental crisis, which is affecting everything from food to fuel to forests. In this groundbreaking account of where we stand now, he shows us how the solutions to these two big problems are linked--how we can restore the world and revive America at the same time.

Friedman explains how global warming, rapidly growing populations, and the astonishing expansion of the world’s middle class through globalization have produced a planet that is “hot, flat, and crowded.” Already the earth is being affected in ways that threaten to make it dangerously unstable. In just a few years, it will be too late to fix things--unless the United States steps up now and takes the lead in a worldwide effort to replace our wasteful, inefficient energy practices with a strategy for clean energy, energy efficiency, and conservation that Friedman calls Code Green.

This is a great challenge, Friedman explains, but also a great opportunity, and one that America cannot afford to miss. Not only is American leadership the key to the healing of the earth; it is also our best strategy for the renewal of America.

In vivid, entertaining chapters, Friedman makes it clear that the green revolution we need is like no revolution the world has seen. It will be the biggest innovation project in American history; it will be hard, not easy; and it will change everything from what you put into your car to what you see on your electric bill. But the payoff for America will be more than just cleaner air. It will inspire Americans to something we haven’t seen in a long time--nation-building in America--by summoning the intelligence, creativity, boldness, and concern for the common good that are our nation’s greatest natural resources.

Hot, Flat, and Crowded is classic Thomas L. Friedman: fearless, incisive, forward-looking, and rich in surprising common sense about the challenge--and the promise--of the future.

Thomas Friedman and Fareed Zakaria: Author One-to-One

Fareed Zakaria: Your book is about two things, the climate crisis and also about an American crisis. Why do you link the two?

Thomas Friedman: You're absolutely right--it is about two things. The book says, America has a problem and the world has a problem. The world's problem is that it's getting hot, flat and crowded and that convergence--that perfect storm--is driving a lot of negative trends. America's problem is that we've lost our way--we've lost our groove as a country. And the basic argument of the book is that we can solve our problem by taking the lead in solving the world's problem.

Zakaria: Explain what you mean by "hot, flat and crowded."

Friedman: There is a convergence of basically three large forces: one is global warming, which has been going on at a very slow pace since the industrial revolution; the second--what I call the flattening of the world--is a metaphor for the rise of middle-class citizens, from China to India to Brazil to Russia to Eastern Europe, who are beginning to consume like Americans. That's a blessing in so many ways--it's a blessing for global stability and for global growth. But it has enormous resource complications, if all these people--whom you've written about in your book, The Post American World--begin to consume like Americans. And lastly, global population growth simply refers to the steady growth of population in general, but at the same time the growth of more and more people able to live this middle-class lifestyle. Between now and 2020, the world's going to add another billion people. And their resource demands--at every level--are going to be enormous. I tell the story in the book how, if we give each one of the next billion people on the planet just one sixty-watt incandescent light bulb, what it will mean: the answer is that it will require about 20 new 500-megawatt coal-burning power plants. That's so they can each turn on just one light bulb!

Zakaria: In my book I talk about the "rise of the rest" and about the reality of how this rise of new powerful economic nations is completely changing the way the world works. Most everyone's efforts have been devoted to Kyoto-like solutions, with the idea of getting western countries to reduce their carbon dioxide emissions. But I grew to realize that the West was a sideshow. India and China will build hundreds of coal-fire power plants in the next ten years and the combined carbon dioxide emissions of those new plants alone are five times larger than the savings mandated by the Kyoto accords. What do you do with the Indias and Chinas of the world?

Friedman: I think there are two approaches. There has to be more understanding of the basic unfairness they feel. They feel like we sat down, had the hors d'oeuvres, ate the entrée, pretty much finished off the dessert, invited them for tea and coffee and then said, "Let's split the bill." So I understand the big sense of unfairness--they feel that now that they have a chance to grow and reach with large numbers a whole new standard of living, we're basically telling them, "Your growth, and all the emissions it would add, is threatening the world's climate." At the same time, what I say to them--what I said to young Chinese most recently when I was just in China is this: Every time I come to China, young Chinese say to me, "Mr. Friedman, your country grew dirty for 150 years. Now it's our turn." And I say to them, "Yes, you're absolutely right, it's your turn. Grow as dirty as you want. Take your time. Because I think we probably just need about five years to invent all the new clean power technologies you're going to need as you choke to death, and we're going to come and sell them to you. And we're going to clean your clock in the next great global industry. So please, take your time. If you want to give us a five-year lead in the next great global industry, I will take five. If you want to give us ten, that would be even better. In other words, I know this is unfair, but I am here to tell you that in a world that's hot, flat and crowded, ET--energy technology--is going to be as big an industry as IT--information technology. Maybe even bigger. And who claims that industry--whose country and whose companies dominate that industry--I think is going to enjoy more national security, more economic security, more economic growth, a healthier population, and greater global respect, for that matter, as well. So you can sit back and say, it's not fair that we have to compete in this new industry, that we should get to grow dirty for a while, or you can do what you did in telecommunications, and that is try to leap-frog us. And that's really what I'm saying to them: this is a great economic opportunity. The game is still open. I want my country to win it--I'm not sure it will.

Zakaria: I'm struck by the point you make about energy technology. In my book I'm pretty optimistic about the United States. But the one area where I'm worried is actually ET. We do fantastically in biotech, we're doing fantastically in nanotechnology. But none of these new technologies have the kind of system-wide effect that information technology did. Energy does. If you want to find the next technological revolution you need to find an industry that transforms everything you do. Biotechnology affects one critical aspect of your day-to-day life, health, but not all of it. But energy--the consumption of energy--affects every human activity in the modern world. Now, my fear is that, of all the industries in the future, that's the one where we're not ahead of the pack. Are we going to run second in this race?

Friedman: Well, I want to ask you that, Fareed. Why do you think we haven't led this industry, which itself has huge technological implications? We have all the secret sauce, all the technological prowess, to lead this industry. Why do you think this is the one area--and it's enormous, it's actually going to dwarf all the others--where we haven't been at the real cutting edge?

Continue reading the Q&A between Thomas Friedman and Fareed Zakaria

From Publishers Weekly

Pulitzer Prize-winning New York Times columnist Friedman (The World Is Flat) is still an unrepentant guru of globalism, despite the looming economic crisis attributable, in Friendman's view, to the U.S. having become a "subprime nation that thinks it can just borrow its way to prosperity." Friedman covers familiar territory (the need for alternate energy, conservation measures, recycling, energy efficiency, etc.) as a build-up to his main thesis: the U.S. market is the "most effective and prolific system for transformational innovation.... There is only one thing bigger than Mother Nature and that is Father Profit." While he remains ostensibly a proponent of the free market, he does not flinch from using the government to create conditions favorable to investment, such as setting a "floor price for crude oil or gasoline," and imposing a new gasoline tax ($5-$10 per gallon) in order to make investment in green technologies attractive to venture capitalists: "America needs an energy technology bubble just like the information technology bubble." To make such draconian measures palatable, Friedman poses a national competition to "outgreen" China, modeled on Kennedy's proposal to beat the Soviets to the moon, a race that required a country-wide mobilization comparable to the WWII war effort. Recognizing the looming threat of "petrodicatorship" and U.S. dependence on imported oil, this warning salvo presents a stirring and far-darker vision than Friedman's earlier books.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product details

  • Publisher ‏ : ‎ Farrar, Straus and Giroux; 1st edition (September 8, 2008)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 448 pages
  • ISBN-10 ‏ : ‎ 0374166854
  • ISBN-13 ‏ : ‎ 978-0374166854
  • Item Weight ‏ : ‎ 1.55 pounds
  • Dimensions ‏ : ‎ 6 x 1.12 x 9 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 368 ratings

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Thomas L. Friedman
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Thomas L. Friedman has been awarded the Pulitzer Prize three times for his work with The New York Times, where he serves as the foreign affairs columnist. Read by everyone from small-business owners to President Obama, Hot, Flat, and Crowded was an international bestseller in hardcover. Friedman is also the author of From Beirut to Jerusalem (1989), The Lexus and the Olive Tree (1999), Longitudes and Attitudes (2002), and The World is Flat (2005). He lives in Bethesda, Maryland.

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4.3 out of 5 stars
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Customers say

Customers find the book easy to read and informative. They appreciate the insightful and new ideas presented in it. The writing style is described as clear, concise, and believable. Readers mention that the book offers a sobering look at air quality and flatness. However, opinions differ on the pacing - some find it ample and logical, while others feel it's too full and bogged down.

AI-generated from the text of customer reviews

68 customers mention "Readability"62 positive6 negative

Customers find the book compelling and worth reading. They say it's an important book that challenges conventional wisdom. The writing style is enjoyable and reflects much effort put into it.

"I think this may be one of the most important books in print today...." Read more

"...Thomas's reality on the world is a good read. The first half of the book shows in great detail the status of the world...." Read more

"Friedman covers some old ground in this new book, but it is still worth a read for the way he puts it all together, at least as of July, 2008...." Read more

"The book is highly recommendable and contains a lot - really a lot! - of good facts and reasons why immediate action is of paramount importance...." Read more

57 customers mention "Insight"54 positive3 negative

Customers find the book insightful and full of facts. They say it provides a broad overview of the world's problems and challenges. The author offers some new ideas worth exploring on the policy front. Readers mention that the United States is an innovative and smart group that needs to work on devising real solutions.

"...It is only tangentally political. It's more geopolitical...." Read more

"...He does have some ideas worth exploring on the policy front. The recent President elect's radio speeches sound like he has read this book...." Read more

"...Americans are an innovative and smart bunch of people and we need to get working on devising clean alternatives to fossil fuels...." Read more

"...The author's petropolitical analysis is worthy of a Nobel in economics, and he then moves on to discuss ways the U.S. can move forward on a new..." Read more

22 customers mention "Writing style"22 positive0 negative

Customers find the writing style engaging and insightful. They appreciate the clear, concise, and logical explanations, as well as the colorful tone and pace. The author provides great examples to illustrate his points and shares stories from his world in an easy-to-understand manner. Overall, readers find the book compelling and easy to understand.

"...His descriptions are very clear and entertaining. He has some little known stories that really enrich the story and do give hope...." Read more

"...His apparent, extensive research and personal interviews with some of the world's leading businessmen, politicians, and world leaders is a break..." Read more

"Hot, Flat, and Crowded is an extremely informative and well written book that describes the problems and solutions to achieving clean renewable..." Read more

"...says, but you cannot deny that he says it all in a compelling and engaging fashion." Read more

17 customers mention "Air quality"17 positive0 negative

Customers are satisfied with the air quality. They mention sources like solar, geothermal, and wind power.

"...These sources include solar, geothermal and wind to name to a few...." Read more

"...HOT, FLAT AND CROWDED takes a sobering look at the consequences of globalization and integrates the issues of rapid population growth, limited..." Read more

"Hot, Flat, and Crowded..." Read more

"Hot, Flat and Crowded: A Review..." Read more

17 customers mention "Flatness"17 positive0 negative

Customers find the book a good sequel to The World is Flat. They say it takes a sobering look at the world's future.

"Hot, Flat, and Crowded is an extremely informative and well written book that describes the problems and solutions to achieving clean renewable..." Read more

"...HOT, FLAT AND CROWDED takes a sobering look at the consequences of globalization and integrates the issues of rapid population growth, limited..." Read more

"Clear, insightful, and meaningful; a great sequel to "The World is Flat," this book should be required reading for informed and influential persons..." Read more

"This book is just as excellent as The World is Flat...." Read more

27 customers mention "Pacing"18 positive9 negative

Customers have different views on the pacing of the book. Some find it informative and interesting, while others feel it's too full and repetitive. The content is described as clean, renewable, and inexpensive.

"The book is highly recommendable and contains a lot - really a lot! - of good facts and reasons why immediate action is of paramount importance...." Read more

"...upon fossil fuels and toward a future that combines a mix of clean, abundant, renewable, and inexpensive energy sources...." Read more

"...Loaded with nonsense..sorry I did it again. I have never read a book that says the almost the exact same thing chapter after chapter...." Read more

"...HOT, FLAT AND CROWDED takes a sobering look at the consequences of globalization and integrates the issues of rapid population growth, limited..." Read more

Top reviews from the United States

  • Reviewed in the United States on October 28, 2008
    I think this may be one of the most important books in print today. It should be required reading of both presidential candidates, and in all high schools and colleges.

    It is only tangentally political. It's more geopolitical. It discusses what Bush should have done right after 9/11 (and he may have been known in history as a GREAT president if he had). It shows how democratic reforms flourish when the price of oil goes down, and how dictators get more aggressive and repressive as the price of oil rises (think Russia and Putin). The book also takes a point of view I have advocated for quite some time, and both presidential candidates claim to endorse, weaning America of oil by becoming the worldwide center of green energy technology.

    I mean, really...think about it. If we use our technological know-how to transform how the world gets its power, we will continue to dominate trade, economic power, political power and just about everything else, well into the 21st Century, no matter what China and/or India, Russia or any other up-and-coming country does. We will remain relevant in every sense of the word no matter how else the world changes around us...because WE will become the Saudi Arabia of the 21st Century.

    For just one moment, consider...the entire world's economy is based on one thing...inexpensive energy. In the 20th century, that chiefly came from oil, gas, coal, etc. But not only is the supply of those resources getting scarce, they are getting expensive as more and more of the world develops, brings its people into the middle class, where they all want cars, bigger houses, big TVs, etc. Demand drives price, and demand will only increase as more development occurs, as more people of the world become "middle class," despite the temporary economic downturn.

    I always thought over-population was the world's chief environmental problem. But this book made me realize over-population is only part of the problem. The real problem comes from over-population combined with a rising middle class, where the entire world population wants what we have, a lavish standard of living based on cheap energy. Imagine what the price of oil would be (will be) if there were two or three large countries, like China, India, etc. that had the same standard of living as America. Imagine what wars would be fought over oil if there were that much demand for it...cause there sure as HELL is not enough oil to support the whole world the way we consume it!

    And that is to say nothing of the environmental havoc we would wreck upon the planet with that kind of petroleum-based resource consumption!

    Now think of the power and prestige America would gain if we could develop and control the inexpensive energy source of the 21st Century! If you think the information revolution (computers) changed the world, increased productivity, and raised living standards, what do you think would happen with a green energy revolution?

    Talk about good paying jobs! Like I say, we could be the Saudi Arabia of the 21st Century. And if we, the United States, don't do this, who else will? Who else but we have the technological know-how, the resources and the "can-do" attitude to make this happen? You want to bring America together, make us feel we are relevant again, make us proud to be American like Reagan did?

    Then ask us to sacrifice for the greater good. Give us a goal, like going to the moon, and devote the government resources toward R & D to make it happen. If the new president, no matter who that turns out to be, sets that as a goal in his inauguration speech, declares a new "Manhattan Project" for the 21st Century, who would not get behind that with enthusiasm?

    Want to end the economic downturn? I think a goal of this magnitude would do it, and the people would LOVE it, because we would save the planet at the same time that we are creating thousands of well paying jobs and creating the thing that will allow America to remain the "Rome" of its time for yet another century or more.

    I truly believe this is something the nation needs to do, and do now! I think after reading this book, you will agree.
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  • Reviewed in the United States on December 14, 2008
    This book is a must read for any voting citizen. You may not like what he has to say but you should read it anyway. The book will help anyone understand the subject. The recent election and statements from the President elect shows how the Green issue is a major shapping force in American politics. Many people are worshiping at the Green alter. I know many don't understand what this Green thing is. Many view it as a feel good issue like don't club Baby seals. There isn't much argument to that. To others the green issue is a starting point to the one world government bent on destruction. This book shapes that issue in a new way that will help all parties. No matter what you believe this issue will truly haunt us in many different ways over the next few years.

    Thomas Friedman here captures the issue like nothing else. Most books on the subject are nothing but sad stories about Bambi and the other creatures of the forest from nasel sounding failed politicians. All of those books were written by rich ex-politicans or whinny university professors who all don't have to worry about where their next meal is coming from. To 90% of the world living in the edge of poverty the Green religion has different meanings. This book takes a radically new approach to explaining things. He both shows the importance of the isse but tempers it with some reality.

    Thomas's reality on the world is a good read. The first half of the book shows in great detail the status of the world. He in very clear detail shows how population for the third world is going through the roof. Then he discusses the impact from that unrestrained growth. This growth has a huge impact on other things and vice versa. Growing populations need more energy. As they burn that energy damage from pollution grows and the demand on supply increases pushing up price. Friedman's discussion of this angle is excellent. It is clear, concise, and very believable. Christians who read it will swear they are reading a description of the last days, though Mr. Friedman doesn't talk about that. He says the pressure from this situation demands a "Green Revolution".

    His ideas on how to start this revolution is really thought provoking. He has very specific ideas like a new electrical grid system for the country or how to use R&D monies to prime the research pump. Friedman's ideas do seem to rely heavily on optimism and humanism. His descriptions are very clear and entertaining. He has some little known stories that really enrich the story and do give hope. The stories make the issue real and not some vague ideology ex-liberals like to preach.

    He does have some ideas worth exploring on the policy front. The recent President elect's radio speeches sound like he has read this book. I am sure we all will see these ideas debated on TV news over the next year or so. That is why I think everyone should read this book. It will help you understand events.
    3 people found this helpful
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Top reviews from other countries

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  • Brian Abbey
    5.0 out of 5 stars Climate Change
    Reviewed in Canada on September 10, 2022
    If you're into Building Science, worried about Climate Change and Global warming, this is a good read for you!
  • Marco
    1.0 out of 5 stars Schwach
    Reviewed in Germany on September 21, 2019
    Schwache Leistung. Nicht empfehlenswert. Fühlt sich leider wie ein Mix aus Zitaten und einer unfundierten Meinung an.
  • そら
    5.0 out of 5 stars 多角的視点によるエネルギー問題の分析
    Reviewed in Japan on June 13, 2009
    単に、環境危機を示すデータをひたすら羅列するわけでもなく、ひたすら感情的に危機をあおるだけの本でもなく、思いよがりの自分の意見をひたすらアピールするわけでもなく、他人の意見を単に引用して組み合わせただけの本でもなく、すべてがきれいにバランスよく書かれており、気持ちよく読める。

    すでに上の人が書かれているとおり、エネルギー資源の枯渇、専制産油国への富の移転、破壊的な気候変化、資源に由来する貧富の格差、生態系・生物多様性の損失といった5つの視点で現在のエネルギー利用の問題、そこに内在する本質的な原因、解決に向かうべき方向性、すでに表出している成功事例等が、整理されて、述べられている。そこが、多くの環境問題本との大きな違いだ。時間をかけ、じっくり自分の意見を練り、述べているという感がする。それが、「フラット化した社会」でも感じたところだ。特に、Petrodictatorshipについての、石油消費のもたらす意味、の批判は強烈だ。石油を使うということが中東にどういう影響を与えているのか?自らの石油消費が、武器・テロ・反民主主義への資金源につながっているのを分かって、アメリカ人は石油を使っているのか?と。

    つまり、本書は単なる環境問題本ではなく、「エネルギーと現代の問題・次世代への方向性」を述べた本である。特に、本書はアメリカ人向けの本であり、現在のアメリカの問題点を厳しく批判している箇所も複数出てくる(そういう意味では、世界の問題・日本の問題について読みたい人には若干不満があるかもしれない)

    また、スマートグリッドについて一章を割き、将来の考えうる姿・ライフスタイルにつき、紹介されている。まだ、スマートグリッドの定義もあいまいな現在、ひとつのイメージを持つのにも適していると思う。

    最後に、洋書の方が一冊買うだけでいいので、邦書(上下巻)より安い、ということでこっちにしてみた。長いと感じるかもしれないが、英語自体はそんなに難しくない。TOEIC800点以上ある人は、こちらでチャレンジしてみてもよいのではないだろうか。

    結論として、よくある環境本を何冊か読むより、本書をじっくり読み、本を閉じた後、静かに考えてみる。それにより得られることは大きいと思う。
  • rakesh
    4.0 out of 5 stars Four Stars
    Reviewed in India on November 12, 2017
    Good book
  • scrubble4
    5.0 out of 5 stars Five Stars
    Reviewed in Canada on July 31, 2014
    great read