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Hot Seat: The Startup CEO Guidebook 1st Edition, Kindle Edition
What avoidable problem destroys more young startups than any other?
Why is it a mistake to ask for introductions to investors?
When do you play the CEO card?
Should you sell out?
Author and four-time founder/CEO Dan Shapiro tells the stories of dozens of startups whose companies lived and died by the advice in these pages. From inception to destruction and triumph to despair, this rollercoaster read takes aspiring entrepreneurs from the highs of billion-dollar payouts and market-smashing success to the depths of impostor syndrome and bankruptcy.
Hot Seat is divided into the five phases of the startup CEO experience:
- Founding explains how to formulate your idea, allocate equity, and not argue yourself to death
- Funding provides the keys to venture capital, angels, and crowdfunding, plus clear advice on which approach to choose
- Leadership lays out a path to build a strategy and culture for your team that will survive good times and bad
- Management reveals how to manage your board, argue with your team, and play the CEO card
- Endgame explains how to finish a company's existence with grace, wealth, and minimal litigation
- ISBN-13978-1449360733
- Edition1st
- PublisherO'Reilly Media
- Publication dateMay 7, 2015
- LanguageEnglish
- File size3990 KB
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Editorial Reviews
About the Author
Dan Shapiro is the CEO and cofounder of Glowforge, a startup that's creating the first 3D laser printer. Dan's also the primary turtle wrangler at Robot Turtles, LLC, a company created when he accidentally launched the bestselling boardgame in Kickstarter history. Dan spent the previous two years leading a Google subsidiary that operates comparison shopping products. Shapiro landed at Google when they bought his previous company, comparison shopping website Sparkbuy. Before Sparkbuy, Shapiro was founder and CEO of Photobucket Inc. (formerly Ontela).
Dan's been featured on NPR, the Wall Street Journal, and on the front page of the New York Times. His game, Robot Turtles, can be purchased everywhere from Target to MOMA. He is a mentor for the Founder's Institute, 500 Startups, and Techstars. He has been awarded eleven US patents, and received his B.S. in Engineering from Harvey Mudd College.
Review
I would have killed for this book as I learned the ropes; it's now going to be required reading for all the startups I back. MIKE MCSHERRY Angel investor; founder and CEO of Swype
This book is like a compendium of every mistake I've made or seen founders make over my history as a startup investor. It will save you money, it will save you time, and it may save your company. CHRIS DIBONA Angel investor; Director of Open Source at Google --This text refers to the hardcover edition.
Product details
- ASIN : B00XB1P4RE
- Publisher : O'Reilly Media; 1st edition (May 7, 2015)
- Publication date : May 7, 2015
- Language : English
- File size : 3990 KB
- Simultaneous device usage : Unlimited
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 435 pages
- Best Sellers Rank: #1,034,576 in Kindle Store (See Top 100 in Kindle Store)
- #167 in Crowdfunding (Books)
- #343 in Entrepreneurship Management
- #501 in Running Meetings & Presentations (Kindle Store)
- Customer Reviews:
About the author

Dan Shapiro is the CEO of Glowforge, the 3D laser printer and most-backed crowdfunding campaign in history. Previously, Dan inadvertently launched the bestselling boardgame in Kickstarter history with Robot Turtles, a game that teaches programming fundamentals to preschoolers. Before his detour as a boardgame designer, Dan spent two years as CEO of Google Comparison, Inc, a Google subsidiary that operates comparison shopping products. Shapiro landed at Google when they bought his previous company, comparison shopping website Sparkbuy; his debut company was Photobucket Inc. (formerly Ontela).
Dan's been featured on NPR, the Wall Street Journal, and on the front page of the New York Times. His game, Robot Turtles, can be purchased everywhere from Amazon to Target to MOMA. He is a mentor for the Founder's Institute, 500 Startups, Highway 1, and Techstars. He has been awarded a lucky thirteen patents, and received his B.S. in Engineering from Harvey Mudd College. He lives in Seattle with his wife and twins.
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The press reports of SnapChat turning down a $3 billion acquisition offer from Facebook, or an app called Yo (which sends the text message "yo" to your friend's phone) getting $1 million venture funding reflects the mythology of start-ups. The book Hot Seat describes the reality.
Dan Shapiro is not some "Master of the Universe" who founded a start-up during the dot-com boom and managed to sell out before the crash. He has built multiple start-ups from the ground up, the hard way. There's no business jargon in Hot Seat, no empty platitudes. He writes about the mistakes he made, along with his successes. He writes about how hard it is to raise money as a first time founder. But he tries to give you some of the knowledge that you will need to succeed.
Dan Shapiro is an excellent writer and he presents the critical information in Hot Seat in an engaging manner. He writes not only of his own experience, but of the experiences of people he knows.
The first half of the book discusses some of the challenges a start-up CEO will face. Raising money, attracting co-founders and early employees, dealing with investors, some of the critical forms you need to file. This book is so good that I have absolutely no doubt that I will read it again.
The second half of the book is about how to manage your success after you survive the early challenges. Dan writes that there are always challenges and risks, they just change in nature. I have to confess that I didn't read the second half as closely because I kept thinking "I should be so lucky". But if I do succeed, I will be rereading the second half.
One of the scariest things about founding a company is that there are few guides. This book is one of the best you're going to find.
The chapter structure makes this a quick read - you can read it over a few days or just choose sections here and there as appropriate for your company stage. The narrative voice is confident and easy to relate to.
Dan Shapiro's own successes as an entrepreneur have mostly been exits so I wasn't surprised to see relatively little on IPOs, but if I had one wish for additional content, it would be to hear more about exit vs. IPO considerations.
Overall this was a really great read. I found a lot of useful strategies along the way and will definitely be going back to it.
I think this is a good read for anyone considering the Start-Up world, not just CEOs. It covers everything you would expect and more. The anecdotes are both informative and entertaining. My favorite surprise was the wealth of citations to other books and knowledge sources, something that is often painfully lacking in other business development type books.
Top reviews from other countries
Finally, he does borrow a lot of his advice from his own experiences. I would have preferred more 3rd party sources to give a broader range of examples.
If you've never been in a startup environment before, this book may be helpful. However, I would not necessarily recommend it as an effective guide for future CEOs.







