Buy used: $9.40
Get Fast, Free Shipping with Amazon Prime
FREE delivery Tuesday, February 14 if you spend $25 on items shipped by Amazon
Used: Very Good | Details
Condition: Used: Very Good
Comment: Nice clean copy with no highlighting or writing. We take pride in our accurate descriptions. Satisfaction Guaranteed.
Access codes and supplements are not guaranteed with used items.
Have one to sell?
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Learn more

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Author

Something went wrong. Please try your request again later.

Hot Text: Web Writing that Works 1st Edition

3.6 out of 5 stars 15 ratings

New from Used from
$17.00 $1.59

Amazon First Reads | Editors' picks at exclusive prices

Editorial Reviews

From Library Journal

There is no shortage of material on web site usability (see Computer Media, LJ 3/1/02). Hot Text shines in its comprehensive coverage of online writing. One will find information on XML and writing for database-driven sites; creating FAQs, blogs and newsletters, and online r sum s; and becoming a web writer or editor. Although it does not break any new ground, Back to the User is a solid summary of current thought on the "user-centered" approach, covering both writing and design. It largely focuses on business sites, with additional information on e-commerce and branding. Both titles are appropriate for public libraries. Shaping Web Usability, while more academic, also addresses specific issues such as designing for older adults and handheld devices. Recommended for larger public and academic institutions.
Copyright 2002 Reed Business Information, Inc.


Hot Text examines good writing practices and discusses their application to and implementation on the web. -- Dr. Jean A. Pratt, Business Information Systems, Utah State University

Inspiring, authoritative, fun, and personal—Hot Text is an instant classic. --
Rich Coulombre, Principal, The Support Group, Needham, Massachusetts

This is the best web writing book around, with excellent coverage of history, theory, and application. --
Muriel Zimmerman, Coordinator, Programs in Technical Communication, University of California, Santa Barbara

Warm, informative, conversational, inspiring, and honest, this book gave me great ideas and models without feeling like a lecture. --
Colombe Leland, Web writer, newspaper editor, Albuquerque, New Mexico

Why is online writing so bad? Probably because books like this haven't been available until now. Buy it. Read it. --
Seth Godin, Author of Survival is Not Enough, Permission Marketing, and Unleashing the Idea Virus

Limited-Time Offer
3 Months FREE of Audible Premium Plus. Get this deal

Product details

  • Publisher ‏ : ‎ New Riders; 1st edition (January 11, 2002)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 528 pages
  • ISBN-10 ‏ : ‎ 0735711518
  • ISBN-13 ‏ : ‎ 978-0735711518
  • Item Weight ‏ : ‎ 1.85 pounds
  • Dimensions ‏ : ‎ 7.35 x 1.2 x 9.1 inches
  • Customer Reviews:
    3.6 out of 5 stars 15 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

As a journalist, I've enjoyed getting to know people in the worlds of art, computers, video, and the web.

As a conceptual artist and concrete poet, I absorbed a lot from brave audiences. My artwork has appeared in the Jewish Museum, the Brooklyn Museum, the Farmington, NM Museum, the Albuquerque Museum, and the David Rumsey Map Collection at Stanford University, as well as dozens of galleries in the U.S. and Canada.

As a teacher, I've learned enormously from my students at NYU, Rutgers, the Shakespeare Institute, UC Berkeley, UC Santa Cruz, UNM, and professional organizations such as the ACM, IEEE, and STC.

And as a writer, I've always gotten a kick out of working collaboratively with other writers.

I live in New Mexico, overlooking the Rio Grande, with two Corgis who chase away balloons during the annual fiesta.

My wife Lisa is a writer, too. We co-authored Hot Text: Web Writing that Works.

My son Ben runs an insurance office here in town, and Noah runs a start-up offering fresh prep food.

Me, I'm busy doing art pieces, fiction, and a bunch of writing about art on the web.

You can learn more about all of us in the books...and our blog:

For even more, please take a look at our web sites:

Customer reviews

3.6 out of 5 stars
3.6 out of 5
15 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on June 24, 2002
61 people found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on February 2, 2003
36 people found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on January 25, 2007
13 people found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on July 28, 2006
9 people found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on December 14, 2012

Top reviews from other countries

3.0 out of 5 stars Bought new, but it was slightly damaged
Reviewed in Canada 🇨🇦 on September 14, 2018
Customer image
3.0 out of 5 stars Bought new, but it was slightly damaged
Reviewed in Canada 🇨🇦 on September 14, 2018
The book is slightly damaged on its spine and front cover, but other than that the book had a lot of information about web writing that helped developed my online writing presence.
Images in this review
Customer image Customer image Customer image
Customer imageCustomer imageCustomer image
O. Lesire
3.0 out of 5 stars Bien trop technique
Reviewed in France 🇫🇷 on April 9, 2012