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How To Blog For Profit: Without Selling Your Soul Paperback – July 19, 2014
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About the Author
Ruth Soukup is a writer, blogger, mom of two, and the successful founder of the blog LivingWellSpendingLess.com. Since launching in 2010, Living Well Spending Less has become one of the most popular personal finance blogs on the net, receiving more than one million visitors per month. She is also the founder of the Elite Blog Academy, as well as the author of the bestselling blogging guide How to Blog for Profit (Without Selling Your Soul), and her next book, Living Well, Spending Less: 12 Secrets of the Good Life (Zondervan) will be released December 30th, 2014. For more information about Ruth, please visit LivingWellSpendingLess.com.
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If you're a new blogger or a blogger with less than a year or two's worth of experience, this is probably a great book. The author does a great job of organizing the information into sections and she actually provides actionable steps that will improve your blog. Many are common sense - such as "write awesome content" and "determine your main theme..."
The chapter on social media was extremely helpful. I've struggled with figuring out how to utilize Pinterest for my own blogs as my focus is not DIY or anything home related. In fact, this chapter alone made it worth the $4.99 price tag for me.
The blogger's planner is pretty cool. You can, however, get the planner free from the website without buying the book.
There is nothing new in the monetization chapters of the book. Meaning, no awesome techniques or ideas that haven't already been talked about by 100 other authors in 100 other blogging ebooks.
A large portion of the book is dedicated to things that a blogger with any experience at all already knows. Most bloggers don't need to read a book to realize that content is king or that we should rename images with a descriptive name before publishing them on our sites.
This obviously isn't a book on SEO techniques, but I totally disagree with the author that SEO is an "old school" way of generating traffic. The bulk of my traffic has always come from search engines and, while social media is changing how we use the internet, I don't think enough emphasis can be put on the importance of search engines as a source of traffic for most blogs.
If you are just starting out, this is one decent book of many available. I read the book in a day and highlighted approximately 5 action items that I'd like to start incorporating in my blogging.
Don't expect this book to teach you any new or innovative techniques and you won't be let down. It seems like every blogger today who makes a decent living is now writing a book on, you guessed it, blogging. I'd highly suggest spending your time reading stuff written by those whose sole purpose is teaching better blogging techniques...like the Smart Passive Income blog by Pat Flynn or ProBlogger with Darren Rowse.
The author recommend using Wordpress to build your blog. It's a popular platform, so that's probably sound advice. However, the author fails to notify readers about the crucial difference between Wordpress.COM and Wordpress.ORG !!!
If you start constructing your blog through wordpress.COM, you will likely spend a lot of time picking a theme and starting to write and organize your posts, only to discover that wordpress.COM does NOT support any ways to monetize your site. You can NOT place any adds on a wordpress.COM hosted site. Of course, that defeats the whole purpose of having a "blog for profit".
You will also waste a lot of time trying to move your site off of wordpress.com afterwards.
If you want to use Wordpress, it's crucial that you go to wordpress.ORG and pay to set up with one of the hosting services that they recommend, to be able to monetize your site.
Though the author is a "DIY" and "spending less" blogger, she admits that she does not do her own website design. Maybe she was simply unaware of the two Wordpress options. If she had prior knowledge of that, then I feel it is negligent of her to not stress that difference to her readers.