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How Boeing Defied the Airbus Challenge: An Insider's Account Paperback – June 1, 2010
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About the Author
Mohan Pandey is a 37-year veteran of the aviation industry who has held a variety of positions since joining Boeing in 1980. He has also worked for an airline. Pandey was a Director of Operational Regulatory Affairs when he retired from Boeing in early 2010. During the last 20 years, Pandey played a key role in the development of regulations for the extended-range operations of two-engine airplanes around the world. He has worked with many airlines, regulatory authorities, and international organizations. Pandey has published numerous articles on the subject and has been frequently quoted in major aviation publications.
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Top Customer Reviews
The book is well written and tells a story of Airbus's failed attempts to lobby for rule changes that would have prevented the tremendous success of the Boeing 777. They failed.
This book is very one-sided and is the only reason I didn't give it 5 stars. As a ripping yarn it was great, As it is, I would like to read the Airbus side of the story.
This would have been a more valuable book were it to have been written a little bit later. It includes the battle Boeing won, with the B777, to have long ETOPS approval based mostly on statistical analysis with zero operational experience, which made the B777 the dominant long-haul aircraft, supplanting the B747 and A340. It does not say much about the B787, which in the light of current events is a very interesting topic for pre-experience-based ETOPS approvals.
Regardless of the circumstances, the deals with Eastern, Pan Am and American to lease A300s were crucial to Airbus' future success in North America. These were the first orders of significant volume outside the captive european national carriers LH and AF, and proved the reliability, flexibility and cost advantage of a high-capacity twin, while allowing Airbus to establish a support ecosystem on the continent. This paved the way for the inroads made by the A320 series and to a lesser extent, the A330 sales to NWA and US.
The focus of this book is the rivalry between the A340/300 series and the 777. Granted, prior to the introduction of the -600, the A340 had a well deserved reputation as being under-powered, although at the time of introduction it was the most fuel-efficient jetliner available. Boeing was able to compete on range only with introduction of the 777-200ER some years later. The A330 pretty much killed the market for the 767-300, and the -400 created in response was poorly received. Similarly, Airbus was forced to change direction and announce the A350 in response to the sales momentum of the 787. Such tit-for-tat competition has only benefited the commercial air travel business.