- Paperback: 480 pages
- Publisher: Piatkus (March 3, 2015)
- Language: English
- ISBN-10: 9780349401379
- ISBN-13: 978-0349401379
- ASIN: 0349401373
- Product Dimensions: 6 x 1.3 x 9.1 inches
- Shipping Weight: 1.4 pounds (View shipping rates and policies)
- Average Customer Review: 63 customer reviews
- Amazon Best Sellers Rank: #66,588 in Books (See Top 100 in Books)
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How to Build a Billion Dollar App Paperback – March 3, 2015
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A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app―Michael Acton Smith, Founder and CEO, Mind Candy
The first book to take a detailed, insightful behind-the-scenes look at the mobile app world. A must read for anyone who wants to know what it takes to build an app into a successful business―Hugo Barra, VP, Xiaomi (and former VP Android Product Management, Google)
I loved this book. It provides an entertaining and rigorous yet very practical guide to success in the brave new world of mobile technology. I will never look at apps the same way again―Bill Aulet, Managing Director of the Martin Trust Center for MIT Entrepreneurship and author of Disciplined Entrepreneurship: 24 Steps to a Successful Startup
George has combined his own experience at Hailo with a thoughtful study of the iconic mobile companies of this era to provide a helpful guide to entrepreneurs and investors trying to understand the emerging mobile economy―Adam Valkin, General Partner at General Catalyst Partners
George Berkowski knows from the front line how to build fast-scaling digital businesses. Don't start one of your own without taking his advice―David Rowan, Editor, Wired magazine
A practical guide on how to start your mobile app company. A must read for anyone who wants to start a mobile app business―Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga)
About the Author
George Berkowski is a serial entrepreneur who has built businesses in manned space flight, online dating, transportation and mobile apps. He is one of the minds behind the internationally successful taxi hailing app Hailo where he led the product team until September 2013. George studied rocket science and economics at the Massachusetts Institute of Technology, and business at the Ecole Superieure de Commerce de Paris. He was Chairman of MIT's Enterprise Forum in the UK and is heavily involved in the UK and US startup scenes. George now divides his time between London and Silicon Valley.
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George Berkowski's "How to Build a Billion Dollar App" is definitely one of them. Let's be honest - we are all in the game to make a dent in the universe but we also want to build a venture that can set us up financially for life.
This book is the closest thing to a 'blueprint' you'll ever find for "how to build a unicorn startup". Two thumbs up, definitely worth reading and re-reading.
The author analyzes opportunities in a very intelligent manner (love the effective use of data in the book) and then lays out the decision points to frame the problem/opportunity and decision tools to resolve the decision point. Once this is done, he then goes through and gives very specific recommendations and resources that make this book much more concrete than other books. It gives the reader/student/aspiring entrepreneur a clear pathway to optimize the chance of success for his new app. It is very well done from seeing the big picture to giving the reader the next step they should take -- and why.
I was a bit dismissive of "apps" when they first came out but now it is clear they are the future as the world moves from desktop computers to mobile apps and this is an invaluable tool to help the next generation in their "gold rush" for billion apps -- or to just have a super positive impact on the world. Don't be fooled by the gold and billion dollars clickbait on the front, these lessons can help you if you are a social entrepreneur, corporate entrepreneur or really any type of entrepreneur involved in the mobile space.
That being said, the book was TOO big picture for me. I’m going to leave my rating at five stars, because it’s clearly titled with its goal of helping you reach a billion dollar valuation for your app, but I was looking for a simple guide on how to launch a small gaming app company on the side as a weekend hobby, generating a reasonable goal of $10-$50 a day in ad revenue. I wanted a book that would help me with some factors I overlooked in terms of business, like marketing or the beta testing process or growing your user base. This book definitely does that, but then includes a dozen more topics that I’ll never use, like how to secure seed funding or how to hire a quality business partner. Interesting stuff, but information I will probably never need.
Overall - good for those of you that want to aim high and start the next Facebook or Uber. If reaching a billion dollars is an unrealistic goal to you, look elsewhere for a more focused book.