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How To Complain For Fun And Profit: The Best Guide Ever To Writing Complaint Letters. Paperback – July 29, 2008

4.1 out of 5 stars 14 customer reviews

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Editorial Reviews

About the Author

Bruce Silverman is one of America's best known and well respected marketing-communication executives. A broad-view strategist, he is probably the only advertising agency executive who ever served as creative director of a top five agency who went on to head one of the largest media planning and buying shops in the world. A long-time board member of the American Association of Advertising Agencies, his 38-year advertising agency career included "C-level" positions at Ogilvy & Mather, Bozell, BBDO/West, Asher/Gould and WongDoody. He was the creative mind behind award winning campaigns for American Express, Merrill Lynch, American Airlines, Pace Picante, Shell, Hershey's, Baskin-Robbins, Coldwell Banker, Sizzler, the California Department of Health Services, SunAmerica, Suzuki, Pabst, Sanyo, Mattel, Greyhound, Armour, and Post cereals. As President/CEO of Partners division of Interpublic's giant Initiative Worldwide, he supervised media planning and buying for Disney, Sega, Carl's Jr., Taco Bell, Albertson's, Acura, Kia, Chevrolet, Bally's Health & Fitness, Six Flags, America Online, the United States Navy and Yahoo! In addition to advising a number of advertising and public relations agencies, media properties, marketing services firms and international advertisers, he is Chairman and CEO of 24/6, Inc., the holding company of Pocket Billboards®, which places advertising on telephone calling cards, as well as a managing partner of Bob Wolf Partners/TPG, a management consulting firm that facilitates media, public relations and interactive agency screening and reviews. He also serves on the board of Triton Marketing as well as on the advisory boards of a number of early stage companies. A graduate of Adelphi University in New York, Bruce is a confirmed theater and arts junkie, a world traveler and a Los Angeles Lakers fan. He was a founding board member of the Los Angeles Children's Museum, and later served as Chairman of the Resource Development Committee of the Starbright Foundation. Bruce is an active member of the Academy of Television Arts & Sciences, the Dean's Advisory Board of UCLA Extension, and serves as a director of the Forensic Expert Witness Association. He speaks frequently on how consumers can speak up for themselves on radio and television. He also frequently makes time to write complaint letters to companies of all types and sizes.
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Product Details

  • Paperback: 124 pages
  • Publisher: CreateSpace Independent Publishing Platform; 1st edition (July 29, 2008)
  • Language: English
  • ISBN-10: 1438284330
  • ISBN-13: 978-1438284330
  • Product Dimensions: 6 x 0.3 x 9 inches
  • Shipping Weight: 8.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #1,241,837 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
"How to Complain for Fun and Profit" is a smart, witty, delightfully entertaining read that keeps you wanting more! Once I picked it up, I could not put it down! Bruce Silverman is a master story-teller...only the stories he is recounting are all true - his own real life experiences dealing with issues we all face from time to time - lousy customer service!

Let's face it...it's getting worse every day! When was the last time you had a pleasurable experience with an airline? When was the last time a hotel had your reservation information and accommodations correct? When was the last time a major retail chain in any industry actually met or exceeded your expectations? What did you do about it?

If you are like most people, you were probably really frustrated and put-out but did little or nothing to seek compensation for your troubles. After you read this book, you will be inspired! You will know exactly what to do and how to do it. This book is a road map for how to complain and actually have someone listen!

We recently stayed at a major hotel chain in Seattle. We were miffed because they refused to put a cot in the room for our son to sleep on...something about it being a fire hazard and there was a couch he could use instead. No problem (afterall, I had just finished reading Bruce's book).

When we got home, I fired off my letter to their General Manager, following every piece of Bruce's instruction from the book...within 48 hours of sending the letter, I had received a $500 credit and apology from them. (it really wasn't even that big of an inconvenience...so $500 was really generous!)

This book will make a great gift to all your friends and families as well! Its fun, articulate, and educational all at the same time! I highly recommend!
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Format: Paperback
When my car was towed in the middle of the night as I waited for my daughter to give birth to our first grandbaby I didn't think there was anything that could be more upsetting. That was, until I was told by the management company - that had NOT marked the no parking spot at her apartment complex - that I was just plain out of luck and $265.00 in towing expenses!

Thanks to tips from Mr. Indignity on the power of the written word, I was able to write a complaint letter that resulted in a gift card from the management company reimbursing me not only for the full amount of the tow, but an additional $40.00 for my troubles and a special delivery baby gift for our grandbaby.

Thank you Mr. Indignity!

Nancy Cole
Los Angeles, CA.
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Format: Paperback
If you usually just ignore it when you get bad service, and let things slide, this book will teach you how to stand up for yourself and to write effective letters that will get your point heard. It's a very fast, entertaining read, and it works. Just the other day I used the techniques in the book to e-mail a local restaurant about a sub-par meal and terrible service I had- within a day I received a response from the owner with an apology, and an offer of 2 free meals. The owner welcomed the feedback, and I got a dinner for 2, for taking about 5 minutes out of my day, well worth the time. This book describes how to handle everything from small problems to luxury vacations gone wrong.. and it's amazing what you can get if you can complain the right way. A must read, and a fun stocking stuffer/ gift item.
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Format: Paperback
Silverman, a former advertising colleague of mine whose many senior titles have included President of Wong-Doody, a West Coast ad agency; President of Asher-Gould, another West Coast ad agency; President of Western International Media and Creative Director at various Ogilvy & Mather offices and of Bozell South, evidently had a cute little sideline all these years - writing complaint letters.

While you and I might write a complaint letter because we're irate to the point of exploding, Silverman complains for what appear to be different reasons. His complaint letter are not only an art form but also a sport. He has saved his winning letters all these years, along with notes tracking his success in getting freebies. And he does keep score.

Silverman recently boasted to me, like the complaint champ he is,"Over the course of the past 20 years, I've written dozens and dozens and dozens (!!!) of complaint letters to airlines, hotels, car rental companies, cruise lines, retailers, banks, credit card companies, car dealers, movie theater chains, theatrical producers... and a huge percentage of those letters resulted in me getting something back from them... and the "something" wasn't just an apology! I've gotten free stays at great hotels, first class airplane tickets, cruises... clothing... MONEY... even bananas!"

Now it may be that Silverman has been writing only to those rare senior executives who still give a damn about anything other than their compensation packages. Or it may be that when Silverman began writing to the top people, 20 years ago, we still had a different breed of corporate manager running things, and this has upped his overall kill rate. Besides, who knows what "huge percentage" means?

Even so, Silverman seems to be on to something.
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