How Customers Think: Essential Insights into the Mind of the Market Illustrated Edition
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From Publishers Weekly
Copyright 2002 Reed Business Information, Inc.
"Anyone involved in market research should read this book: its where the practice is headed." -- brandchannel.com, August 6, 2003
"How Customers Think is exciting ... It advances provacative ideas ... for real learning and change." -- Fast Company Magazine, February 2003
"How Customers Think offers fresh insights into the consumer mind." -- Rajeev Kamineni, Marketing Update, October, 2003
"Its a handy and thought-provoking, if not essential, book for modern marketers." -- Harvey Schachter, Globe and Mail, May 7, 2003
"The book describes some important, recent knowledge about how customers think, feel, remember, and construct their realities." -- Marketing Management, July 8, 2003
"The book is informative and verbalizes part of my own philosophy, developed after 25 years in the product development field." -- Bill Clem, Business 2.0 Magazine, May 1, 2003
- Item Weight : 1.51 pounds
- Hardcover : 323 pages
- ISBN-10 : 1578518261
- ISBN-13 : 978-1578518265
- Product Dimensions : 6.54 x 1.25 x 9.76 inches
- Publisher : Harvard Business School Press; Illustrated Edition (February 21, 2003)
- Language: : English
- Best Sellers Rank: #433,966 in Books (See Top 100 in Books)
- Customer Reviews: