Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

How Customers Think: Essential Insights into the Mind of the Market 1st Edition

3.7 out of 5 stars 54 customer reviews
ISBN-13: 978-1578518265
ISBN-10: 1578518261
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Condition: Used - Good
Used - Good
Book Condition: Ships Directly From Amazon! The Leeward Foundation is a non-profit group focused on feeding, clothing and heating needy families on the Seacoast of Massachusetts, New Hampshire, and Maine.
Condition: Used: Good
Comment: Ships Directly From Amazon! The Leeward Foundation is a non-profit group focused on feeding, clothing and heating needy families on the Seacoast of Massachusetts, New Hampshire, and Maine.
Access codes and supplements are not guaranteed with used items.
111 Used from $1.09
FREE Shipping on orders over $25.
Only 15 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
List Price: $35.00 Save: $20.73 (59%)
53 New from $9.94
Free Shipping for Prime Members
FREE Shipping
Get free shipping
Free 5-8 business-day shipping within the U.S. when you order $25 of eligible items sold or fulfilled by Amazon.
Or get 4-5 business-day shipping on this item for $4.98. (Prices may vary for AK and HI.)
Learn more about free shipping
on orders over $25—or get FREE Two-Day Shipping with Amazon Prime
How Customers Think: Esse... has been added to your Cart

Ship to:
To see addresses, please
or
Please enter a valid US zip code.
or
More Buying Choices
53 New from $9.94 111 Used from $1.09 4 Collectible from $10.00
Free Two-Day Shipping for College Students with Prime Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


$14.27 Free Shipping for Prime Members
FREE Shipping
Get free shipping
Free 5-8 business-day shipping within the U.S. when you order $25 of eligible items sold or fulfilled by Amazon.
Or get 4-5 business-day shipping on this item for $4.98. (Prices may vary for AK and HI.)
Learn more about free shipping
on orders over $25—or get FREE Two-Day Shipping with Amazon Prime
Only 15 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently bought together

  • How Customers Think: Essential Insights into the Mind of the Market
  • +
  • Positioning: The Battle for Your Mind
Total price: $25.49
Buy the selected items together

Editorial Reviews

From Publishers Weekly

Review

See all Editorial Reviews

Product details

  • Hardcover: 323 pages
  • Publisher: Harvard Business School Press; 1 edition (February 21, 2003)
  • Language: English
  • ISBN-10: 1578518261
  • ISBN-13: 978-1578518265
  • Product Dimensions: 6.5 x 1.8 x 10 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars 54 customer reviews
  • Amazon Best Sellers Rank: #298,949 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

NO_CONTENT_IN_FEATURE

The Amazon Book Review
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now

Customer reviews

Rated by customers interested in
Business & Economics Books
3.5 out of 5 stars
3.5 out of 5 stars
Marketing & Sales Books
4.0 out of 5 stars
4.0 out of 5 stars
Marketing Books
4.0 out of 5 stars
4.0 out of 5 stars

Top customer reviews

January 26, 2009
Format: Hardcover|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you? Report abuse
February 15, 2006
Format: Hardcover|Verified Purchase
0Comment| 4 people found this helpful. Was this review helpful to you? Report abuse
August 25, 2008
Format: Hardcover|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you? Report abuse
May 20, 2007
Format: Hardcover|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you? Report abuse
October 23, 2015
Format: Hardcover|Verified Purchase
0Comment|Was this review helpful to you? Report abuse

Most recent customer reviews

Set up an Amazon Giveaway

How Customers Think: Essential Insights into the Mind of the Market
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: How Customers Think: Essential Insights into the Mind of the Market

Pages with related products. See and discover other items: music marketing, barn design