- Paperback: 112 pages
- Publisher: CreateSpace Independent Publishing Platform (March 24, 2012)
- Language: English
- ISBN-10: 1468179993
- ISBN-13: 978-1468179996
- Product Dimensions: 6 x 0.3 x 9 inches
- Shipping Weight: 6.4 ounces
- Average Customer Review: 253 customer reviews
- Amazon Best Sellers Rank: #755,493 in Books (See Top 100 in Books)
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How To Deliver A TED Talk: Secrets Of The World’s Most Inspiring Presentations
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About the Author
Jeremey Donovan is Group Vice President of Marketing at Gartner Inc., the world's leading information technology research and advisory company with $1.1 billion in annual revenue. During his career, Jeremey has held a variety of individual contributor and general management roles in the semiconductor industry and the information services business. He has led successful teams focused on market research, new product development, marketing, acquisitions, and product management. Jeremey is also organizer of a TEDx event, an avid public speaker, and long time member of Toastmasters International.
Top customer reviews
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I was very impressed with the content and format of this book. Although short in length, it is full of helpful presentation advise. The following is a (partial) list of topics covered:
1. Selecting a Topic: Identify a central idea and work backwards to establish an audience focused narrative that includes stories and facts. Connect with the audience by focusing on people's inner needs for belonging, self-interest, self-actualization or hope.
2. Crafting a `Catchphrase': Turn the central idea of the presentation into a memorable phrase that is implanted in the audience's mind. An ideal catchphrase should be short (3-10 words) and action oriented. A catchphrase should be repeated several times during the presentation.
3. Opening a Talk: The first ten or twenty seconds of a speech is the peak of the audience's engagement. Capitalize on this engagement by starting your speech with a compelling opening. Personal stories, shocking/startling statements and powerful questions are all effective ways to open a presentation. As a follow-up to the opening of your presentation, deliver a post-opening that informs the audience of the benefits they will gain from the presentation.
4. Building a Speech Body and Transitions: The body of a presentation should ideally consist of three sections. Segmenting a speech into three sections helps the presenter stay focused and helps the audience remember the message. Several narrative styles may be utilized; three effective styles are the situation-complication-resolution framework, the chronological narrative and the idea-concepts description. Transitions between sections of the speech should reinforce the key message of the prior section while teasing the audience with benefits of the upcoming section.
5. Concluding a Talk: The conclusion of a speech is the final opportunity to inspire the audience or call them to action with an easy next step. Use language that makes it clear the speech is ending. A few possible conclusions to a speech are a call back to a personal story told earlier in the speech, a shocking statistic or compelling question.
6. Mastering Verbal Delivery: When delivering a speech adopt a conversationalist tone and use everyday language in short sentence structures. Avoid filler words by speaking in bursts followed by pauses. Make liberal use of the word `you' to appeal to the audience.
7. Adding Humor to a Talk: Humor should be embedded throughout the speech, strive for one joke every few minutes. Utilize self-deprecation, exaggerated reality and challenges to authority to add humor. Effective speakers `riff' on humorous themes in clusters of three.
8. Managing Your Physical Delivery: When delivering a speech stand comfortably with hands down at your sides. Gestures should be contained to the area above your waist and below your neck. Maintain eye contact with individuals in the audience for three to five seconds. If you are presenting to a large group, engage sections for one to three minutes.
9. Creating Visuals That Inspire: Use as few slides as possible or no slides at all. If you are using slides, keep them simple with short text and images.
This is just a brief overview of the content covered in this book. Every section is full of good examples that support the key ideas of effective presentations.
I highly recommend this book to anyone who is interested in improving their public speaking skills or wants to learn more about the format of a TED talk.
What is appalling about this book is, that quite obviously the author tries to capitalize on the great name "TED Talk". When I started reading this book I first thought that Jeremey Donovan is a big fan of the organization, by the end of the book I doubted that. It rather appears that Mr. Donovan is trying to associate his name with this great organization.
This book is missing an index of the TED Talks he quotes. If Jeremy Donovan really wanted the reader to profit from the examples he would have listed those. Even college students have to quote their sources.
For instance, early in the book, on page 10 of 107, Donovan writes:
"Of the ten most viewed TED Talks as of the end of 2011, seven focused on inspiring people to change themselves."
That's when for me it began to sink in that this book is not on TED level.
How about naming these ten most viewed TED Talks?
Beyond that there are the usual demagogic phrases fitting into the category of "Reader, please get excited about what I am about to reveal". Jeremey Donovan asks the rhetorical question:
So, where does that leave the rest of us?
How can we make it to the TED stage and inspire the world with our words?
Until the very end, Jeremey Donovan never answers these questions. This book's promises too much.
Even though he ends the book on a great sentence, the end is abrupt and considering that there is no index of any sort, this book may not have passed for a college term paper.
Gisela Hausmann, blogger & author