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S. Truett Cathy
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How Did You Do It, Truett?: A Recipe for Success Hardcover – November 16, 2007

by Truett Cathy (Author)
4.6 4.6 out of 5 stars 215 ratings
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How does the man working behind the counter of a mom-and-pop diner for twenty-one years turn a good idea into a restaurant chain worth $2 billion annual sales? S. Truett Cathy, founder and CEO of Chick-fil-A, shares the answers in How Did You Do It, Truett? The inventor of the chicken sandwich and the founder of Chick-fil-A, Truett Cathy also pioneered quick-service food in shopping malls, and is now one of America's most successful and respected businessmen. His restaurants, which are always closed on Sunday, achieve higher sales per unit than others that remain open seven days a week. Forty years after opening the first Chick-fil-A restaurant, the chain now has more than 1,300 units in thirty-eight states. How Did You Do It, Truett? offers countless nuggets of wisdom. The 86-year-old chief executive officer's keen business sense, his commitment to his principles, and his desire to keep the business simple pours off of every page. His lessons apply not only to business, but family and community life as well.
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  1. Print length
    95 pages
  2. Language
    English
  3. Publisher
    Looking Glass Books, Inc
  4. Publication date
    November 16, 2007
  5. Dimensions
    5.5 x 0.5 x 8.5 inches
  6. ISBN-10
    1929619332
  7. ISBN-13
    978-1929619337
  8. See all details
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Editorial Reviews

About the Author

Armed with a keen business sense, a work ethic forged during the Depression, and a personal and business philosophy based on biblical principles, Truett Cathy took a tiny Atlanta diner, originally called the Dwarf Grill, and transformed it into Chick-fil-A, the nation’s largest quick-service chicken restaurant chain with more than $5 billion in sales in 2013 and more than 1,800 locations. His tremendous business success allowed Truett to pursue other passions – most notably his interest in the development of young people.

Product details

  • Publisher ‏ : ‎ Looking Glass Books, Inc (November 16, 2007)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 95 pages
  • ISBN-10 ‏ : ‎ 1929619332
  • ISBN-13 ‏ : ‎ 978-1929619337
  • Item Weight ‏ : ‎ 8.8 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.5 x 8.5 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 215 ratings

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S. Truett Cathy

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Customer reviews

4.6 out of 5 stars
215 global ratings

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Customers say

Customers find the book easy to read and inspiring. They appreciate the wisdom for business and life lessons it provides. The storyline is described as interesting and the book is described as a light read. Readers praise the author's integrity, perseverance, compassion, and faith.

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ReadabilityInsightEase of readingStorylineSturdinessCompassionFaith
40 customers mention "Readability"40 positive0 negative

Customers find the book easy to read and interesting. They say it's a quick, simple read about values and common sense in business.

"...like the back story of how people come from the ground up- this is a great read...." Read more

"Book was informative and has a caring undertone. It's a quick read so it won't take very long...." Read more

"Very quick read and entertaining. Some people are disappointed in this book because they want more details...." Read more

"...This is a good 30 min. read, but with more good ideas than some books that take a weekend to work through...." Read more

27 customers mention "Insight"27 positive0 negative

Customers find the book offers great wisdom and life lessons for business and life in general. They find it informative and inspiring, with a caring undertone. The book is described as a success story that students can discuss.

"...I love the valuable lesson shared and this is a fan favorite!!" Read more

"Book was informative and has a caring undertone. It's a quick read so it won't take very long...." Read more

"...It’s great for anyone wanting to learn about his winning guidelines or about the company itself. Great read!" Read more

"This short little book had some great truths in it. I'm giving it only 4 stars, as I would have loved to read more. This is a good 30 min...." Read more

8 customers mention "Ease of reading"8 positive0 negative

Customers find the book easy to read and straightforward. They describe it as a great how-to book for anyone wanting to open a restaurant. The reading is quick and entertaining, with light content about a successful man of faith.

"...It is a wonderful, easy , albeit short read...." Read more

"...The reading is simple and straight forward. I recommend it to anyone who is looking to attack life in the proper way." Read more

"...Good to read About successful men of faith. Light reading. Not a in depth profound book, but still good." Read more

"Easy read but full of so many truths. I am going to read this one to all my children." Read more

8 customers mention "Storyline"8 positive0 negative

Customers enjoy the storyline. They find it interesting and a great biography about a man with convictions. The book is described as an easy read on a man's mission to serve people well.

"...A wonderful addition to our biography library." Read more

"...It’s a true Horacio Alger story." Read more

"...Amazing story of one man, with integrity, keeping his eye on the goal he set for himself and never wavered from his mind set of being honest...." Read more

"...The book was a good story and I learned many interesting things about his life. It is a very short read." Read more

5 customers mention "Sturdiness"5 positive0 negative

Customers appreciate the book's sturdiness. They say it arrived in excellent condition and was interesting. The story is about a man with integrity, perseverance, and hard work.

"...come from, you can accomplish anything with a dream, hard work and perseverance." Read more

"...Amazing story of one man, with integrity, keeping his eye on the goal he set for himself and never wavered from his mind set of being honest...." Read more

"Purchased used. Came in great condition and even signed by the author and founder of Chick-fil-a. Very happy" Read more

"I received the book in excellent condition and the book was very interesting. A success story is always a good read." Read more

3 customers mention "Compassion"3 positive0 negative

Customers appreciate the author's compassion and unselfishness. They find the book helpful and mention that it makes them feel better about the world.

"...Businesses don't succeed or fail. People do. - Treat your people Right, and your people will treat your customers Right. -..." Read more

"This man is so compassionate, you will feel better about the world after reading this book...." Read more

"True guy, blessed and unselfish." Read more

3 customers mention "Faith"3 positive0 negative

Customers find the book's faith inspiring. They say it combines faith and genuine hard work to show that life is what you make of it. The book provides light reading about successful men of faith.

"...Intertwine faith and genuine hard work to show that life is what you put into it. I love the valuable lesson shared and this is a fan favorite!!" Read more

"...I especially recommend this book to those with a strong faith in Christianity." Read more

"Husband is a fan of Truett. Good to read About successful men of faith. Light reading. Not a in depth profound book, but still good." Read more

Top reviews from the United States

  • BatDad609
    5.0 out of 5 stars Another great read
    Reviewed in the United States on September 15, 2024
    Verified Purchase
    If you like the back story of how people come from the ground up- this is a great read. Intertwine faith and genuine hard work to show that life is what you put into it. I love the valuable lesson shared and this is a fan favorite!!
    Helpful
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  • Jessica Turner
    5.0 out of 5 stars Truett Cathy book
    Reviewed in the United States on December 9, 2024
    Verified Purchase
    Book was informative and has a caring undertone. It's a quick read so it won't take very long. Book will have an expired be our guest card for Chick-fil-A. They accepted mine so that took some cost off the book.
    Helpful
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  • R & M Schultz
    5.0 out of 5 stars Quick and entertaining read
    Reviewed in the United States on October 1, 2019
    Verified Purchase
    Very quick read and entertaining. Some people are disappointed in this book because they want more details. This book is only 95 pages long- if you are looking for his business plan you will be disappointed. If you are interested in learning his guiding business principles and the story of how he built this billion dollar business, you’re in luck. This book gives you the big picture of how he developed his business. It’s great for anyone wanting to learn about his winning guidelines or about the company itself. Great read!
    One person found this helpful
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  • John R. Connolly
    4.0 out of 5 stars Very Short, but Great Content
    Reviewed in the United States on January 12, 2018
    Verified Purchase
    This short little book had some great truths in it. I'm giving it only 4 stars, as I would have loved to read more. This is a good 30 min. read, but with more good ideas than some books that take a weekend to work through.

    I ordered more of Mr. Cathy's books already, and am hoping he expands on this book in them.
    Helpful
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  • Jerome and Lisa Lachapelle
    5.0 out of 5 stars Wow
    Reviewed in the United States on August 4, 2024
    Verified Purchase
    Can’t believe I got a signed copy!
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  • TheWildBoy
    5.0 out of 5 stars Occam Razor at its best
    Reviewed in the United States on March 8, 2019
    Verified Purchase
    Reading this book I realized one of the best executions of "Occam Razor". It fascinates me how people complicate things when just focusing on very basics can lead you a very long way.

    For instance its so true what Mr. Truett Cathy says that generation today listens more to music that is full of curses than learning manners that will excel them in personal life and business.

    Very short read and highly recommended for those that want to say Occam Razor applied in a very competitive business and then generating billions!
    Helpful
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  • mrs. dani
    5.0 out of 5 stars wonderful biography
    Reviewed in the United States on April 8, 2014
    Verified Purchase
    I have been introducing my children to various people through history via biography. I saw this & thought it would be a great book about someone from their time period. It is a wonderful, easy , albeit short read. It is a great success story for student to discuss: why did he do what he did, what difficulties did he face & how did he overcome them, how would you handle the problems he faced, what can you learn & apply to your own life from this person?
    .
    A wonderful addition to our biography library.
    7 people found this helpful
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  • vernon hodge
    5.0 out of 5 stars Great product and great fast delivery
    Reviewed in the United States on July 16, 2023
    Verified Purchase
    Great product and great fast delivery
    Helpful
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Top reviews from other countries

  • Fabrizio Poli
    4.0 out of 5 stars A Great Success Story that isn't 300 pages long!
    Reviewed in the United Kingdom on August 27, 2015
    Verified Purchase
    Truett Cathy's business philosophy is simple and so is this book that tells the success story of Chick--fil-A. Unlike many business books this is short and straight to the point. It offers great insight into Mr Cathy's way of doing business. I loved the bit about faith and why he keeps his restaurants shut on a Sunday, respecting the Sabbath-day. A very out-of-the-box idea that is bringing great fruits.

    The book is also written well and flows nicely, a must read for anyone in business!
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