- Series: How to Do Everything With
- Paperback: 360 pages
- Publisher: McGraw-Hill Education; 1 edition (July 6, 2007)
- Language: English
- ISBN-10: 9780072263947
- ISBN-13: 978-0072263947
- ASIN: 0072263946
- Product Dimensions: 7.2 x 0.8 x 9.1 inches
- Shipping Weight: 1.4 pounds (View shipping rates and policies)
- Average Customer Review: 10 customer reviews
- Amazon Best Sellers Rank: #1,478,270 in Books (See Top 100 in Books)
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How to Do Everything with Podcasting 1st Edition
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About the Author
Shel Holtz is principal of Holtz Communication + Technology, which helps companies apply online communication capabilities to their strategic communications.
Neville Hobson is a UK-based communicator, blogger, podcaster, and leading early adopter in new-media communication for business. Since January 2005, the authors have produced and presented the twice-weekly "For Immediate Release: The Hobson & Holtz Report" podcast on public relations, business, and technology.
Top customer reviews
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If you are looking for some expertise about equipment or how to set up your rig in the studio, this is not the book for you. You might want to look for a book about home recording or even professional broadcasting. I have to give these authors big kudos though, this really is everything you need to know about *the basics* of podcasting. If that's what you need to know, you won't go wrong with this book. Oh yeah, it is very well-written and easy to read also.
Does this book teach the novice how to get started with podcasting? Absolutely.
It is irrefutable; podcasting has gone mainstream and is now used by major media entities to expand their existing or pre-existing radio shows and even businesses.
In Chapter 2: Who is Podcasting and Why. The authors site Forrester Research stat that podcasting will see significant growth by 2010 (well 2010 is coming to a close at the time of this review). However, podcasting shows no sign of slowing down. According to eMarketer, they project the growth to continue at least through 2013 and that there will be 37.6 million people downloading podcasts on a monthly basis (from 9% in 2008 to 17% in 2013--more than double, as you can see).
I found the hardware recommendations were good and reliable. I purchased the economical Behringer Eurotrack UB802 mixerBehringer UB802 Eurorack UB802 Mixer (8 Inputs). It was a cost effective mixer versus the Mackie. Also the Audiotechnica AT3035Audio Technica AT3035 Condenser Microphone was a good recommendation.
Audacity is common and a good open source software option for beginning podcasting. There are also additional hosting services such as GoDaddy's Quick Blog that has emerged since the publication of this book.
Some references are outdated as to be expected with any older publication. Minor examples include: PodcastStation is no longer in business. And the Voice Port in-line patch is no longer available for conducting interviews over the phone (at least I can't find it).
In closing, I liked that the authors included a legal section at the conclusion of the book. There are a lot of misinformed individuals on the social web these days that are creating User Generated Content without considering the legal ramifications, some of these individuals have a "free" mentality and think that other people's IP (intellectual property) is "Fair Use" without first seeking legal advice or doing their due diligence. It's a short term gain and will result in a Cease and Desist or worse yet, a lawsuit somewhere down the line... use your head and think outside the book and use common sense when using other people's intellectual property. Get clearance. Get permission. Do it right and produce a good, high-quality podcast.
There should always be a disclaimer with "Everything," in any title since technology constantly evolves, but MOST everything is included in this book and I would recommend it for a primer on podcasting.
Hobson and Holtz are internationally known business communicators, bloggers, and consultants.
Besides detailing all the technical aspects of podcasting, Hobson and Holtz preach the gospel of strategic planning. Thinking about producing a podcast? First, address the question: What outcomes are you trying to achieve? Would it serve as a marketing vehicle, or to supplement public relations and financial communications, or to enhance customer relations, or to enhance customer support? And how will you measure the success of your efforts?
They offer many examples of podcasting done well. Purina's Animal Advice podcast, for example, provides information pet owners can use; it does not `sell product.' Stanford University podcasts offer faculty lectures, interviews, music, and sports content. Target groups include students and alums. IBM's The Future Of .... Podcast reaches investors and features interviews with engineers, product managers, and others in the trenches--not with PR or marketing staff.