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How to Win Friends and Influence People in the Digital Age Hardcover – October 4, 2011
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Top Customer Reviews
Frankly, this unfortunate "revision and updating" of the Carnegie book is a big step backward---a step you can avoid making by buying the original book, which is actually very readable. Whereas this "new" version is so full of mind-numbing jargon you'll want to pull your hair out.
Conclusion: Either this book is a tranparent ploy to make money, regardless of the quality of the work, or the book's owners employed the wrong people to "revise and update" it. Not sure which it is. But the effort did go awry.
I also read and/or listen the original "How to Win Friends and Influence People" at least once every couple years and firmly believe in it. It is good, solid advice. I believe the concept of this book was a great idea. That is where my praise stops.
This version on the "Digital Age" however is AWEFUL. There are soooooo many metaphors, analogies, and overly forced advanced English word choices that this book is unreadable. You literally have to "digest" every paragraph on the meaning of the language alone. It made this a painful read. I wonder if the authors were sitting around trying to make themselves sound smart or see how complex they can make this book. If Dale Carnegie were around today, he would be scratching his head in disgust. After all the original concept of this book was for the reader to function in any scenario, not to insult his/her intelligence. The original book was written for the common person which is why the it was such a success.
Take my advice skip this version and read the original instead.
When I found this new version of the book, I thought to myself "This book probly shows how to apply these same techniques in emails, facebook, etc.".
I'm about 1/4 through the book, and it's almost nauseating. I hoped that the bad reviews on this book were just misunderstandings or people being mean, but they aren't. The writing in this book is absolutely terrible.
In the original book, an idea is presented, and then several stories are told in order to demonstrate that point. This book doesn't do that. In fact, it makes no sense at all. It just goes on and on and on, page after page of babble.
My recommendation is this: Stick with the original book and learn to apply those techniques to the digital world on your own.
"Today's biggest enemy of lasting influence is the sector of both personal and corporate musing that concerns itself with the art of creating impressions without consulting the science of need ascertainment."
Then by all means, buy this book. Else, buy an older edition, written in English.
- find nuance and value in online mediums
- build and capitalise on a solid network
- project your message widely and clearly
- convey mastery of the Web 2.0
- optimise the power of digital tools.
I played the CDs in my car and quickly skipped forward hoping to find a chapter that contained any real substance, unfortunately I did not find one. When I got home I took great pleasure in filing the CDs under G.
Most Recent Customer Reviews
If you are looking to expand your marketing and overall business knowledge this book is fantastic. You will not only discover what some have implemented in their campaigns, but... Read morePublished 1 month ago by Izzy
I think this book should be taught in the early years in all schools.
Most children exiting school and preparing for life lack the ability
to communicate with fellow... Read more
This book was on a list of top books to read in 2015 by a blogger. I had heard about this book before and decided to pick it up to read in my free time. Read morePublished 1 month ago by KK
Such good advice that's still applicable after so many years. The first business book I read and taught me so much!Published 1 month ago by ryan