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How to Win Friends and Influence People in the Digital Age Paperback – December 25, 2012
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About the Author
Dale Carnegie (1888-1955) described himself as a "simple country boy" from Missouri but was also a pioneer of the self-improvement genre. Since the 1936 publication of his first book, How to Win Friends and Influence People, he has touched millions of readers and his classic works continue to impact lives to this day.
Top customer reviews
I also read and/or listen the original "How to Win Friends and Influence People" at least once every couple years and firmly believe in it. It is good, solid advice. I believe the concept of this book was a great idea. That is where my praise stops.
This version on the "Digital Age" however is AWEFUL. There are soooooo many metaphors, analogies, and overly forced advanced English word choices that this book is unreadable. You literally have to "digest" every paragraph on the meaning of the language alone. It made this a painful read. I wonder if the authors were sitting around trying to make themselves sound smart or see how complex they can make this book. If Dale Carnegie were around today, he would be scratching his head in disgust. After all the original concept of this book was for the reader to function in any scenario, not to insult his/her intelligence. The original book was written for the common person which is why the it was such a success.
Take my advice skip this version and read the original instead.
The book's structure is good. It starts off with how to engage with a person. And essentially, it starts with the self. The first point of contact. And then ends with how to lead change. It's a great transition, and the table of contents is a lesson in itself. And yes, I do agree with most of the points. The supporting evidence used here is anecdotal, and not based on scientific studies, which I would have preferred to be included. Still the anecdotes give insight and great examples as well as interesting points of view.
The attempt to give a digital perspective sounds more like an aside, and really, the book is still "How to Win Friends and Influence Others" with just a few notes on how to apply it in the digital age. For people looking to have more in depth analysis of digital application, this is probably not for you. However, for people looking to read up on leadership, this book can help and can supplement your knowledge.
Overall, I think this is a good introductory book to read for people looking to become agents of change in their world.
I think we will have a better connection with our clients applying some of the advices in this book.