Celebrating the 75 anniversary of the original landmark bestseller How to Win Friends and Influence People, comes an up-to-the-minute adaptation of Carnegie’s timeless prescriptions for the digital age.

Dale Carnegie’s principles have endured for nearly a century. Since its original publication in 1936, his timeless classic How to Win Friends and Influence People has gone on to sell 15 million copies. Now, introducing new listeners to Carnegie’s words of wisdom, comes How to Win Friends and Influence People in the Digital Age, a new guide for a new era.

Dale Carnegie could never have predicted the trajectory that new media would take, and the ways that the simple television screen would be adapted into computers and handheld communication devices. He didn’t know the term “social media” and Facebook was something not even dreamed of in Buck Rogers cartoons. And yet his lessons remain relevant for everyone who communicates online today. In fact, with problems such as cyber bullying and email etiquette, we need Carnegie’s help more than ever. Dale Carnegie and Associates, Inc. has re-imagined Carnegie’s lasting lessons for this difficult digital age, reframing Carnegie’s insights about communication, self-expression, and leadership. This book is a must-have guide for anyone who wants to find success on Facebook, Linked-In, Twitter, and any social media format today and in the future.

Listening Length

7 hours and 6 minutes
Author

Dale Carnegie & Associates
Narrator

Robert Petkoff
Audible release date

October 4, 2011
Language

English
Publisher

Simon & Schuster Audio
ASIN

B005SA5X18
Version

Unabridged
Program Type

Audiobook
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Product details

Listening Length	7 hours and 6 minutes
Author	Dale Carnegie & Associates
Narrator	Robert Petkoff
Whispersync for Voice	Ready
Audible.com Release Date	October 04, 2011
Publisher	Simon & Schuster Audio
Program Type	Audiobook
Version	Unabridged
Language	English
ASIN	B005SA5X18
Best Sellers Rank	#1,343 in Audible Books & Originals (See Top 100 in Audible Books & Originals) #17 in Communication Skills #19 in Communication & Social Skills (Audible Books & Originals) #24 in Communication & Social Skills (Books)

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4.6 out of 5

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Ross Tartan

A must-have for every bookshelf!

Reviewed in the United States on October 31, 2023

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Read it, learn from it, and put it into practice. Be the person you were meant to be.

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ThadLek

Life changing

Reviewed in the United States on October 16, 2023

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I will be rereading this book for the rest of my life. The insights enclosed are timeless and I can’t recommend this book enough!

One person found this helpful

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Alex

Came back for seconds… and thirds…

Reviewed in the United States on September 8, 2023

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I read this from my public library the first time in 2020, and I just finished again this year (Sept. 2023). I have two books I want to habit silly read every six months:

- Never Split the Difference by Chris Voss
- Win Friends in the Digital Era by Dale Carnegie

This book alone influences me to be a better person.

3 people found this helpful

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Amazon Customer

Classic

Reviewed in the United States on September 25, 2023

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Great book. Should be required reading for everyone. If we all employed the methods in this book, the world would be a much better place.

One person found this helpful

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“Affirm What’s Good. ” In the section on making a lasting

Reviewed in the United States on April 11, 2017

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Dale Carnegie could be credited (or blamed depending on your perspective) for the glut of motivational books that have been published since 1936. How to Win Friends and Influence People was released that year and was rated by Time magazine in 2011 as one of their top one hundred books of all time.
The sagacious investor, Warren Buffett, has only one diploma hanging in his office, his certificate of Dale Carnegie training.
The version I am reviewing here follows the format of the original 1936 edition, but does more than simply use twenty-first century examples; it adapts the time-honoured principles to the age of the social megaphone. If there ever was a time when Carnegie’s principles need to be taken seriously, it must certainly be now.
The first principle, “If you want honey, don’t kick over the hive,” has been retitled “Bury your boomerangs.” The boomerangs are the things you say and write that when aimed at others, spin back and hit you. An article from the Huffington Post quoted in the book describes thirteen Facebook posts that got their authors dismissed from their jobs. Googling “dismissed from my job because of Facebook” yields fourty-six million more. In 1936 an unwarranted letter might have been seen by the recipient and a few others, all of whom might be appeased, today try retracting what you tweeted or said in front of a TV microphone you believed was off.
Carnegie counselled: Don’t criticize, condemn or complain.
Most people can distinguish between what is nothing more than flattery and what is an affirmation. Flattery is telling the person what they want to hear, affirmation requires more thought, requires seeing the person well enough to sense what to affirm. For that reason affirmation can have the life-changing impact that flattery never has. This is Carnegie’s second essential principle of engagement, “Affirm What’s Good.”
In the section on making a lasting, positive impression on others, Carnegie opens with the call to “take an interest in other’s interest.” Quoting a piece of research conducted by the New York Telephone Company in the 1930’s the most frequently used word in conversations was the personal pronoun “I.” The significance of self-interest has not and is unlikely to change.
The former editor of the New Republic and political blogger, Andrew Sullivan, invited readers to submit shots of the world just outside their homes. This interest in other’s interest went on to become the centrepiece for the Atlantic Monthly’s online strategy, and enhanced his personal following. People are attracted to people who care about what interests them.
Carnegie placed great store on the value to relationship of smiling. The research finding of Christakis and Fowler confirms that people who smile tend to have more friends with smiling getting you an average of one more close friend. This is not trivial as people only have about six close friends.
With much of our communication mediated through digital technologies, smiling takes on a new challenge: How to express warmth over the phone, sms, e-mail or twitter? This is only a challenge not an impossibility with the assistance of emoticons (the little faces) for informal settings and the use of the recipient’s name in the text wherever possible for formal ones.
When the lead singer of a little-known band had his guitar smashed by careless baggage handlers on a United Airlines flight he sought redress from the airline for a year with no result. No one listened or showed any concern for his situation. In frustration he wrote a song describing his experience, videoed it with friends and posted it on the Internet. Within two weeks it had attracted 4.1 million views and the Times of London reported that the video had precipitated a $180 million drop in United’s share price. Not listening to customers is always expensive, but not listening to friends, colleagues and family is no less damaging. The converse is similarly true; listening is a very engaging social force.
Carnegie sites avoiding arguments as a key ingredient in meriting and maintaining other’s trust. I do not know of anyone who put this better than the humourist, Dave Barry: “I argue very well. Ask any of my remaining friends. I can win an argument on any topic, against any opponent. People know this, and steer clear of me at parties. Often, as a sign of their great respect, they don't even invite me.”
There is probably nothing in this book of interpersonal insights that you do not know, so you will learn nothing new. What makes this worth a quick read on your next flight is that it will remind you of what you already know and in the reminder lies the value.

Readability Light +--- Serious
Insights High ---+- Low
Practical High --+-- Low

Ian Mann of Gateways consults internationally on leadership and strategy

138 people found this helpful

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Oksana Smith

good but not better than original one

Reviewed in the United States on July 16, 2023

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I liked this one, but I did not think it was much better or more informative than the original copy. It seemed a little outdated and I believe it was before the days of Instagram even, so there is no help when it comes to the amount of social media usage we have nowadays on FB, IG, Tiktok, etc.

6 people found this helpful

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Dmw896

A must read!

Reviewed in the United States on September 1, 2023

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I think the world would “be a gentler place” if everyone read and applied the concepts in this book. I enjoyed it.

One person found this helpful

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A "Must Read" Game Changer for Managers of Relationships-Meaning Everyone!

Reviewed in the United States on April 22, 2015

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One of the greatest books ever written in its original form, the new book delves into the challenges that this digital generation of emails, and cells, Facebook and Twitter faces in humanizing these newer abilities to "touch base" while acknowledging that there is no replacement for face to face contact with more sensitive subjects, as in a reprimand or a communicating heartfelt thoughts and feelings with a loved one. There are "permanent in nature" messages we communicate when we press "send" on that email that are irreversible. Thus I found this area of the book very cutting edge. Too much of the time people in both business and personal relations are writing from an emotional focus, and "send" is the culmination or exclamation point of those emotions with in many cases irreversible results (its in black and white with your name and a time stamp!)

A quote from the book is fitting here.
"If you need to discuss a mistake or gaffe that somebody made, its best to do it in person or over the phone. Save your written communication for praise and constructive advice."

Other areas of the book for this digital world were very enlightening as well. The proven fact for instance that the internet while availing us many conveniences in the way of information, has made us more shallow thinkers, more impatient with each other, (service personnel, friends and loved ones). A famous movie critic in 2010 was noted as saying that there is a skitterish quality to this generation, not considerate of others, only in the getting of theirs, and quickly.

You know that sense of isolation you feel when a person is using a device in your presence or that eye contact with another human that is impeded while they are sending a text or otherwise disallowing a form of interaction that was once taken for granted?

While this book is not a cure for that it is certainly a balm in recognizing when you yourself have trampled over someone's feelings by negating their importance in your life. All people are important. The checker at the market lighting up when you speak her name! (its right there on her name tag!)
Also, remembering people's names is not easy. But is one of the most crucial areas of being successful in all aspects of human contact. This is a fact from the original Carnegie text that has lost none of its impact. I find the more I say a person's name the easier it is to remember, and it personalizes the thought I am trying to bring across to them.

I was shocked when the book ended. I wanted more. It is definitely on my re-read list.
A couple more quotes from the book I liked though the whole of the book "must" be taken in, these but snippets:
"He who sows courtesy reaps friendship."
"Giving away credit is a magical multiplier."
"Questions allow you to create a conversation-in any medium-that can lead to a better place for all involved. And it allows everybody to feel that they were involved in shaping the outcome."

I became a better, re-wired and "more connected" human being.

22 people found this helpful

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Top reviews from other countries

Mr. B. Shepherd

Good simple and effective book

Reviewed in the United Kingdom on March 14, 2014

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A thoroughly simplistic book, which states the obvious. Whilst simple and obvious it still conveys messages that most of us forget daily especially when communicating with others.

The chapter summary is essentially as follows:

- don't focus on problems but solutions
- didn't find fault reaffirm good qualities
- find out what the other people desire and focus on that
- take an interest in other people's interests in order to improve relationships
- smile a lot
- remember people's names
- listen more than talk and do so actively
- talk about things that matter to others even if they don't you
- make others feel good about themselves
- don't argue with others even when you're right
- admit your faults
- begin friendly and don't go in expecting a fight
- tap into the group collective
- allow others to take the glory
- appeal to honest motives and people will support you
- talk with others about your journey
- lead by example, the impossible should be embraced rather than shunned
- say positive things even when giving bad feedback
- acknowledge your faults before looking at others
- highlight your mistakes quickly and don't attempt to hide them
- use questions to lead people rather than telling them what to do
- play down other people's faults in order to influence them

The above are all simple facts of day to day communication but are skills many of us lack. The book essentially focuses on these points and gives case study scenarios through which each are explored.

A simple but effective book and should feature in any executive's library given that today saying even the slightest thing wrong can go viral within minutes leading to the death of one's career.

Overall book length, for the hardback format, was around 230 pages with large font. The book took me around 5-6 hours total to read from cover to cover. A quick and easy read but one I nevertheless recommend.

35 people found this helpful

George E.

The one on the right is the first one Printed in 1937

Reviewed in Canada on September 7, 2019

Verified Purchase

From left to right, I read this book about 35 to 40 years ago, and In my opinion, it is only surpassed in popularity and long life by The Holy Bible. The Holy Bible and this book is the reason for my multimillion-dollar success over the last 40 years and being able to help many people have a better life. I re-purchased this ebook for .99 a few months ago to re-read, it is a bit out of date but still very relevant. I purchased the center one in paperback so I could mark it with a highlighter and make notes in a small spring ring notebook. I Purchased #3 for my grandson. It is the latest version for the digital age. If you are serious about making a difference in this world get a new version of the Holy Bible and the #3 book, Change your life and your world for the better, learn to help others and God will bless you. Good reading and may the Lord bless you from this day forward.