- Paperback: 214 pages
- Publisher: Berrett-Koehler Publishers; 2 edition (May 1, 2007)
- Language: English
- ISBN-10: 1576754308
- ISBN-13: 978-1576754306
- Product Dimensions: 5.8 x 0.6 x 8.3 inches
- Shipping Weight: 10.4 ounces (View shipping rates and policies)
- Average Customer Review: 4.4 out of 5 stars See all reviews (65 customer reviews)
- Amazon Best Sellers Rank: #211,417 in Books (See Top 100 in Books)
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How to Get Ideas Paperback – May 1, 2007
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From the Back Cover
About the Author
Jack Foster spent 35 years working in the creative department of major advertising agencies; the first ten as a writer, the last 25 as a creative director. During the 15 years Foster spent as the executive director of Foote, Cone & Belding in Los Angeles, it grew to be the largest advertising agency on the West Coast. Foster had helped create advertising for over a hundred companies including Carnation, Mazda, Sunkist, Mattel, ARCO, First Interstate Bank, Albertson's, Oreida, Suzuki, Denny's, Universal Studios, Rand McNally, and Smokey Bear. He won dozens of advertising awards including being named "Creative Person of the Year" by the Los Angeles Creative Club. For seven years he helped teach an advanced class at USC that was sponsored by the American Association of Advertising Agencies, and for three years he helped teach an extension class at UCLA on creating advertising. He earned a BS in business administration from Northwestern University. He currently lives in Santa Barbara, CA
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Top customer reviews
The last five chapters of the book focus on a five-step method for producing ideas. This section again was a fun and easy read, but I wished it had been a bit more inclusive. It was more in-depth than the first ten chapters but not a whole lot. It still carried a strong motivational theme rather than a specific process. While I do wish it were more specific, there is still great information contained in these chapters. One of my favorite statements in the book is in chapter 11 when the author quotes Norm Brown stating, “If you don’t now where you’re going, every road leads there.”
Overall, this book is a great read and I would recommend it to anyone wanting to improve their creativity or wanting to learn how to get ideas. While it could have included more specific and concise content, it is very inspiring and motivational.
The book itself came in perfect condition. No bends, no scratches, no surprise highlights. I'm very happy with that!
The advertising/marketing field is among the most idea intensive industries requiring a steady supply of inspiration for mere survival in the profession. Foster details his numerous experiences in advertisement agencies as well as his management roles in marketing firms providing significant insight on how ideas are formed for profit in the business world. Foster and his associates have often had to dig deep to continuously develop high-quality ideas and he shares the tactics and devices that proved most effective.
This book is not long and can be read in short order, but do not let this fool you; the content is packed with many useful tidbits on generating ideas that if put into practice will have your mind actively producing effective ideas at once. There is no doubt if you are just searching for a better way, are stuck in a rut, or looking for that life changing idea, then this book will be an asset.
Never judge a book by its cover, a wise person once said.
This book is a treasure, whether you're on the hunt for ideas or not. It will make you see the things around you in a different perspective, it will alter the way you've conceived and thought about achieving something. Some would say it's basically common sense; granted, it doesn't offer anything magical, but when followed through it can really make you THINK.
Absolutely superb, get it for yourself, get it for your friends, get it for your nasty mother-in-law. It's an eye-opener.