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How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing Hardcover – February 16, 2016
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In a super-connected world, we’re actually anything but. Stu reminds us that in business, you actually have to connect on a human level to really succeed, and he is the Master guide on how to do that.”
Bob Guccione, Jr., media entrepreneur and founder of SPIN Magazine
With this book, Stu gives you everything you could possibly need to get all of the meetings
you could possibly want.”
Bob Mankoff, cartoon editor at The New Yorker
I highly recommend that all salespeople read Chapter 15 at least three times!”
Bonnie Wooding, president of Hywood Services and executive assistant to top business leaders for over 30 years
Stu is a master innovator and creative virtuoso. What he has put together in this book is a true gift to the reader. If opening important doors is important to your success, you can’t afford NOT to read this book!”
Dan Monaghan, cofounder of WSI Digital
Building trust and adding value are critical to cultivating profitable business relationships. Stu Heinecke and his Content Marketing Strategies have greatly contributed to our success.”
David Rosuck, vice president of marketing and innovations at Pacific Life
Go ahead and list a dozen or two impossible-to-reach, off-limits people that could change your life or career. Read and follow Stu’s guidance. Then change your life forever.”
Dean Batson, assistant director of the Arizona State University Alumni Association
Stu is one creative dude. Who else can run a campaign that catches the attention of a US President? Almost as crazy as using an AI to schedule a meeting :).”
Dennis Mortensen, CEO and founder of x.ai, producers of the world’s first artificial intelligence assistant who schedules meetings for you
Stu’s ideas helped me get a meeting with Amblin Entertainment and Stephen Spielberg, and continue to produce results for my company. Thanks to How to Get a Meeting with Anyone, now the entire world can get in on Stu’s precious secrets!”
Jay Silverman, creator and executive producer of The Cleaner on A+E Networks, director of Girl on the Edge, and president of Jay Silverman Productions
Stu’s secrets truly will show youor your entire sales organizationHow to Get a Meeting with Anyone.”
Mark Cira, CEO and founder of PrintSF for Salesforce.com
I get several hundred unsolicited emails a day and at least several dozen calls from people hoping to develop a business relationship with Williams-Sonoma, Inc. Stu’s mailer was one of the very few that got right through to me. My assistant brought it in and said look at this.’ I called him. Very creativeand effective.”
Pat Connolly, EVP, CMO, Williams-Sonoma, Inc.
It’s true that many a truth is said in jest but not all are guaranteed to make you laugh out loud or provide attention for your message from a high-level decision maker. Stu Heinecke can show you how in How to Get a Meeting with Anyone.”
Pete Wilson, former Governor of California
Stu Heinecke’s ability make contact through unique methods is phenomenal. He’s a creative genius.”
Rick Dees, legendary radio personality
In a time of great need, it’s too late to start a relationship. Stu has bridged that ominous chasm between lack of access and the beginning of an important relationship using clever approaches to discharge the everyday tensions we all experience in business.”
Russ Klein, CEO of the American Marketing Association
In How to Get a Meeting with Anyone, Stu Heinecke opens your eyes to new creative and proven techniques that are a prescription for success for any sales force that wants to open doors and build lasting relationshipsand have fun doing it!”
Sandy Athenson, VP and general manager at Immucor Transfusion Diagnostics
Success in salesor any career for that matteris heavily dependent upon reaching the right people, in the right way, at the right time. By following Stu’s methodology, you are likely to form strong and lasting relationships, which will ultimately be critical to your success.”
Sid Kumar, global head of inside sales at CA Technologies
About the Author
Heinecke is the host and author of the How To Get A Meeting with Anyone podcast and blog, and founder and president of Contact, a Contact Marketing agency, and cofounder of Cartoonists.org, a coalition of famed cartoonists dedicated to raising funds for charity, while raising the profile of the cartooning art form. He lives on an island in the pristine Pacific Northwest with his wife, Charlotte, and their dog, Bo.
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Top Customer Reviews
Stu attempts to be motivational but ends up sounding somewhat off-putting due to his motivational attempts. He also moves through material somewhat slowly and wordiy. Yes, if a meeting with anyone is a goal of yours this book likely has a few good tips, but don't expect too much
In this comprehensive and complete reference book on a wide range of outrageous and effective ways to get meetings. Well researched, many examples, and step-by-step guidance to create your targeted campaign. If you're a fan of Jay Conrad Levinson's "Guerrilla Marketing," you'll love this book. As Jay taught, it makes marketing interesting. And that's what you need to cut through the noise in our overwhelming, over-hyped, and over-communicated world.
If you have a list of people who you want to reach, buy this book. Follow the advice. And you'll get your meeting. Of course, you have to have something relevant and valuable to say when you get the meeting. But that's another book.
After reading this book, I had a vague and nagging skepticism. The book, according to the introduction, is for everyone. That's an odd position for a Marketer to take given the conventional wisdom that says we should target narrowly and specifically. And, while the ideas for Contact Marketing in the book can be universally applied, I found myself straining to understand at times while I was sifting through the multitudes of examples and experts.I was left wanting two things: First, a how to guide to break down the examples and distill the common elements into something I could put into immediate use. And, second, a counter-balance to convince me that this wouldn't be viewed as gimmicky. Is this really, truly effective for every sales professional (even if the approach is not aligned with his/her personality)? And does this really work with every buyer (even the most staid and serious types)?
Having said that, I must also say that there are lots of useful examples and idea generators all through this book. For many, this will infuse a little more fun in day-to-day selling. Micro-targeting is proven to be effective -- quality vs. quantify; effort=opportunity. A good companion and complement to this book would be Kendra Lee's book called "The Sales Magnet." In my opinion, this book is a 5-star, must-read for small business owners. The author's own examples and advice are best suited to those who have the time, capacity and need to embark on a "VIP Makeover." I'm granting 4 stars because the bigger strategies suggested may require more autonomy than many front-line sellers have. Additionally, the "Free and Nearly Free" strategies are ones that seasoned sales professionals will be adept with already.
All in all, truly an enjoyable read for anyone who appreciates sales and marketing. It will spark ideas for anyone who is open to them.