Top positive review
31 people found this helpful
Great For Profiting From This Major Marketing Industry!
on February 9, 1999
Trade shows operating in major cities across America and around the world offer companies of all sizes and representing a variety of industries the opportunity to present their latest products and services to each other, to other business people of a broad spectrum of professions, and sometimes to the general public. Steve Miller has written this truly outstanding book to give his readers inside information on how they can make the most of these special high-profile marketing events! Everything is included in this book from planning ahead of time, floor plan booth location selection, building and shipping displays, coordinating with trade show officials, establishing contacts with potential customers and inviting them to visit booths, setting up meetings, using effective promotional tools and strategies, how to present ones' self at booths during shows, and post-show follow-up. One of the more important aspects of operating booths at trade shows that is often overlooked is personal preparation. Good personal hygiene, including being well groomed, avoiding certain foods, refraining from alcohol use, getting plenty of rest, wearing clean clothing, and having fresh breath are musts! I've attended many shows and have often found people ill-prepared to present themselves effectively in public because they failed to care for their own personal matters beforehand. Miller offers sound advice all of us should learn from! One of the major strengths of the book is its readability. This is a concise guide that is packed with gold nuggets of information that can be easily read and understood. Format, layout, and print are clean. Anyone will be able to pick it up, read it, and run a successful booth exhibit. Business consultants will also find this book to be a powerful and profitable tool for conducting business. Give your performance a boost today! This is must reading for anyone considering setting up a booth at a trade show or wanting to profit from this major marketing industry!