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How to Get People to Do Stuff: Master the art and science of persuasion and motivation Paperback – March 11, 2013
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About the Author
Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click? Susan writes two popular blogs: the Brain Wise blog at Psychology Today, and her own blog at her website: theteamw.com/blog.
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I've tried to read some other psychology books. However, those tries were not usually successful and I gave up after reading a couple of chapters at the beginning. The reasons would be their subjects are too focused on ones that did not quite resonate with me.
This book is all about 7 drivers for motivation and written in a very clear and simple way; the author explained each one in depth and later, provided some cases to demonstrate how to apply those drivers in real life situations.
I specially appreciate the strategy sections provided at the end of the detailed explanations. The couple of sentences in this strategy sections well summarized what I just read and reinforced my memories of what I've just learned. Also, all the strategies are listed in over the ending pages that will work effectively for me to refresh my memories and will be used as knowledge reference for helping me locate a specific information. I'd like to highly commend this psychologically designed content structure.
In general, I really like reading this book, appreciate the practical knowledge I've gained from this book, and highly recommend this book to others who are interested in how people's minds work.
As a huge fan of Susan Weinschenk's two excellent "100 Things" books, I just finished "How to Get People to Do Stuff" and absolutely loved it! In fact, after an initial first read, there were so much thought-provoking ideas in it that I went back to the beginning and started going through it all over again, page by page, with red pen in hand, to underline, circle, and strategize on how I might take advantage of all the insightful and valuable tips it has to offer.
And I've been recommending it to my students and to all my corporate training and coaching clients as well.
One of the things I really like about it is that it is a practical, short-and-straight-forward, easy to understand (though definitely not simple to do!) handbook and toolkit for motivating and influencing people. Unlike so many other similarly-themed books out there, it is not overloaded with filler and repetitive examples, or too much academic research. This practical guidebook gets right to the point with a collection of powerful, well-organized tips and strategies, accompanied by numerous impactful and memorable real-life examples.
There are few skills in business or in life more necessary and valuable than having the ability to negotiate a positive outcome, gain buy-in for your ideas, and/or lead others with confidence. And this book, drawing on the work of some of the top, current thought-leaders in the field of influence and motivation (Robert Cialdini, Dan Pink, Barry Schwartz, Charles Duhigg, Daniel Kahneman, and others), will help increase your odds of successfully achieving your people-related objectives...whatever they may be.
The essence of the book is a definition of 7 primary drivers of motivation and how to utilise them, individually and in clusters, depending on the situation, to elicit desired behaviours. In other words a persuasion toolkit.
Enough reference material for the pedantic amongst us, however the book itself is an easy, entertaining and enlightening read.