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How to Increase Giving in Your Church: A Practical Guide to the Sensitive Task of Raising Money For Your Church or Ministry Paperback – July 22, 1997
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About the Author
Top customer reviews
If you want to learn more about what groups of people give to churches today, why they give, and to what causes they give, then this book will serve you well. If you're looking for a stewardship program to implement in your congregation however, you will be disappointed. This work is very good -- it just needs a different title.
The book is “geared toward helping church leaders acquire current and accurate knowledge about the who, how and why of giving to churches” and to develop a unique stewardship plan for their own ministries.
The author seeks to “address some basic questions about the givers (their demographics, psychographics, theolographics) and their giving (why do they give, how do they give, how much do they give, what would encourage them to give more)”. He hopes to “diffuse some of the most common sources of anxiety, fear and misunderstanding related to fund-raising”. The information in this book was drawn from 4 year studies that included interviews with more than 10,000 adults “randomly selected from across the nation”.
While this book was published in 1997 and the research was performed in the early 1990’s the need to research and understand “giving” components of your current congregation and situation is clearly established. Do you have a firm grasp of your current situation?
Who will benefit?
Pastors and lay leaders leading a capital campaign.
How will it benefit?
It will motivate and educate us to understand the people we serve and seek to reach with the gospel.
Where does it fit in the ministry design process?
page 153 – 157: Key Principles for Effective Stewardship:
You are raising money for life transformation, not organizational survival.People give to people and causes, not to institutions or programs.Repeat donors must be inspired and persuaded.There is no substitute for absolute integrity. None.A visionless church is an impoverished church.People give to winners; tell your stories.Fund-raising is a means to an end. Focusing on the end facilitates the means.Dream big, pray big, ask big, minister big.Ministry donors do not just give; they invest.Stewardship is a lifestyle, not an event.Listen carefully, respond strategically, thank people sincerely.Use the pastor appropriately in the stewardship process.People appreciate useful information.Let love, compassion and servanthood-not dollar goals- be your motivation.