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How Innovation Works: And Why It Flourishes in Freedom Hardcover – May 19, 2020
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Building on his national bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject.
Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation itself that explains them and that will itself shape the 21st century for good and ill. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen, hard to summon into existence to order, yet inevitable and inexorable when it does happen.
Matt Ridley argues in this book that we need to change the way we think about innovation, to see it as an incremental, bottom-up, fortuitous process that happens to society as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, not a matter of lonely genius. It is gradual, serendipitous, recombinant, inexorable, contagious, experimental and unpredictable. It happens mainly in just a few parts of the world at any one time. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine.
Ridley derives these and other lessons, not with abstract argument, but from telling the lively stories of scores of innovations, how they started and why they succeeded or in some cases failed. He goes back millions of years and leaps forward into the near future. Some of the innovation stories he tells are about steam engines, jet engines, search engines, airships, coffee, potatoes, vaping, vaccines, cuisine, antibiotics, mosquito nets, turbines, propellers, fertiliser, zero, computers, dogs, farming, fire, genetic engineering, gene editing, container shipping, railways, cars, safety rules, wheeled suitcases, mobile phones, corrugated iron, powered flight, chlorinated water, toilets, vacuum cleaners, shale gas, the telegraph, radio, social media, block chain, the sharing economy, artificial intelligence, fake bomb detectors, phantom games consoles, fraudulent blood tests, faddish diets, hyperloop tubes, herbicides, copyright and even―a biological innovation―life itself.
- Print length416 pages
- LanguageEnglish
- PublisherHarper
- Publication dateMay 19, 2020
- Dimensions6 x 1.29 x 9 inches
- ISBN-100062916599
- ISBN-13978-0062916594
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What's it about?
This book is about the history of innovation and how we need to change our thinking on the subject.
Popular highlight
Innovation often disappoints in its early years, only to exceed expectations once it gets going, a phenomenon I call the Amara hype cycle, after Roy Amara, who first said that we underestimate the impact of innovation in the long run but overestimate it in the short run.909 Kindle readers highlighted this
Popular highlight
Serendipity plays a big part in innovation, which is why liberal economies, with their free-roving experimental opportunities, do so well. They give luck a chance. Innovation happens when people are free to think, experiment and speculate.401 Kindle readers highlighted this
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Editorial Reviews
Review
“Matt Ridley is one the best non-fiction writers of his generation. He could be described as England’s Yuval Harari...His latest book is a pleasure to read: he carries his considerable learning with an engagingly light touch…Great book. Read it. You’ll be glad you did.” — Forbes Magazine
“Ridley constructs a fascinating theory of innovation, including its prehistoric roots, how it will shape the future and what makes it successful.” — Scientific American
“An insightful and charming exploration of questions that range from the truly profound (How does our species capture energy to stave off decay and death?) to the merely fascinating (Why did it take us so long to invent the wheeled suitcase?).” — Steven Pinker
“A fascinating look at how innovations have shaped the modern age and how the process remains integral to the contemporary world…How Innovation Works is a provocative and necessary read for considering future directions for societies and governments.” — Shelf Awareness
“In this insightful and delightful book, Matt Ridley explores the wondrous causes of innovation, the force that drives our modern economy. He shows that it’s a team sport, but one that features many colorful stars. It’s a joy to tag along with him as he mines the history of human advances to discover nuggets of useful lessons.”
— Walter Isaacson
“How Innovation Works is an entertaining attempt to explore what innovation is, how it works and why it is resisted…Packed with insightful examples…Engaging.” — Financial Times
“Opinionated, often counterintuitive, full of delicious stories, always provocative.” — Kirkus Reviews (starred review)
About the Author
Matt Ridley's books—including The Red Queen, Genome, The Rational Optimist, The Evolution of Everything, How Innovation Works, and most recently, Viral: the Search for the Origin of Covid-19 (with Alina Chan)—have sold over a million copies, been translated into 31 languages, and won several awards. He sat in the House of Lords from 2013 and 2021, and was founding chairman of the International Centre for Life in Newcastle. He created the “Mind and Matter” column in the Wall Street Journal in 2010, and was a columnist for the Times. He is a fellow of the Royal Society of Literature and of the Academy of Medical Sciences, and a foreign honorary member of the American Academy of Arts and Sciences. He lives in Northumberland.
Product details
- Publisher : Harper; First Edition (May 19, 2020)
- Language : English
- Hardcover : 416 pages
- ISBN-10 : 0062916599
- ISBN-13 : 978-0062916594
- Item Weight : 2.31 pounds
- Dimensions : 6 x 1.29 x 9 inches
- Best Sellers Rank: #96,277 in Books (See Top 100 in Books)
- #21 in Scientific Research
- #29 in Engineering Patents & Inventions
- #679 in Entrepreneurship (Books)
- Customer Reviews:
About the author

Matt Ridley's books have been shortlisted for six literary awards, including the Los Angeles Times Book Prize (for Genome: The Autobiography of a Species in 23 Chapters). His most recent book, The Agile Gene: How Nature Turns on Nurture, won the award for the best science book published in 2003 from the National Academies of Science. He has been a scientist, a journalist, and a national newspaper columnist, and is the chairman of the International Centre for Life, in Newcastle, England. Matt Ridley is also a visiting professor at Cold Spring Harbor Laboratory in New York.
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Learn more how customers reviews work on AmazonCustomers say
Customers find the writing style lively, well-written, and terrific. They also appreciate the valuable insights and logic, and find the book engaging and enjoyable.
AI-generated from the text of customer reviews
Customers find the writing style lively, well-written, and easy to read and follow. They also say the book takes a fresh look at stylized facts and clearly establishes patents and resistance.
"...to his ability to synthesize ideas into great insights, his writing is so elegant and quotable...." Read more
"...This is a well written book on a timely subject, by an author I admire, and I learned a lot from reading it. I highly recommend it." Read more
"Book was easy to read, interesting subject, not loaded with jargon." Read more
"...The great storytelling in this book will put to rest any idea that this evolutionary process can be predicted or controlled...." Read more
Customers find the book provides valuable insights into how innovation happens. They also appreciate the detailed analysis of historical aspects and vivid examples. Readers also say the arguments are convincing and the book covers the gamut of technology. They say it provides an upbeat and accurate account of how humans innovate.
"...In addition to his ability to synthesize ideas into great insights, his writing is so elegant and quotable...." Read more
"...The arguments are quite convincing at their core but the reader shouldn't get too caught up in the libertarian perspective of how society should..." Read more
"...He discusses and illustrates with dozens of vivid examples the nature of innovation and its hugely positive impact on mankind’s quality of life...." Read more
"Book was easy to read, interesting subject, not loaded with jargon." Read more
Customers find the book engaging and enjoyable to read. They also appreciate the interesting stories Ridley narrates.
"...His insight about the Improbability drive is fun, insightful, and simplicity beyond complexity...." Read more
"...tech, from food to transportation are told in a very personal, engaging style...." Read more
"...Overall the book is enjoyable and certainly informative...." Read more
"...Ridley’s How Innovation Works: and Why It Flourishes in Freedom is an engaging and thoroughly enjoyable read...." Read more
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Top reviews from the United States
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If students learned the wise optimism of Matt Ridley, they would enjoy more happiness, health, wealth, and freedom as well as helping others. With the essential ideas that he teaches, we could more quickly eliminate depression, poverty, class struggle, environmental disasters. We could accelerate the trajectory of progress for all people. While this sounds like an exaggeration, it's not. Rational Optimists (a title of one of Matt's other great books) who are innovative benefit themselves as they benefit others. If everyone understood Ridley's important ideas, more interactions would result in Win-Win solutions, rather than Win-lose situations.
If you want to understand how the world evolves and how to best evolve in the world, Matt Ridley is your author. He puts into elegant words some of the greatest truths of how the world actually works. His insight about the Improbability drive is fun, insightful, and simplicity beyond complexity.
If I sound enthusiastic about Matt Ridley's view of the world, it's an understatement. The ideas that he presents have given me so much hope and a solid sense of how the world works.
In addition to his ability to synthesize ideas into great insights, his writing is so elegant and quotable. Here are just a few of my many favorites from this book.
"The main ingredient in the secret sauce that leads to innovation is freedom. Freedom to exchange, experiment, imagine, invest and fail; freedom from expropriation or restriction by chiefs, priests and thieves; freedom on the part of consumers to reward the innovations they like and reject the ones they do not. Liberals have argued since at least the eighteenth century that freedom leads to prosperity, but I would argue that they have never persuasively found the mechanism, the drive chain, by which one causes the other. Innovation, the infinite improbability drive, is that drive chain, that missing link.
"Innovation is the most important fact about the modern world, but one of the least well understood. It is the reason most people today live lives of prosperity and wisdom compared with their ancestors, the overwhelming cause of the great enrichment of the past few centuries, the simple explanation of why the incidence of extreme poverty is in global freefall for the first time in history: from 50 percent of the world population to 9 percent in my lifetime."
Reading this book I had a similar experience. Among his main points (I hope I'm not giving too much away):
Innovation is more often the result of many small steps taken by many different individuals rather than a great leap by a single actor. To put it another way, innovation is usually evolutionary, rarely the product of intelligent design.
Innovation requires freedon, including the freedom to tinker and the freedom to fail.
Innovation requires persistence and hard work.
As I read through the case histories from many different fields of endeavor, I had the same thought that I got from his other book: "why had I not noticed this before?" I have spent my professional career in the semiconductor industry, where I personally witnessed many examples that support the author. I have worked in successful companies where upper management tolerated failures on the road to new product intro, and I have worked in unsuccessful companies where projects were abandoned if they did not work perfectly on the first attempt. Freedom to fail, coupled with persistence, was the secret to success.
The many stories of innovation given here, ranging from prehistoric to current events, from public health to high tech, from food to transportation are told in a very personal, engaging style. I have read it through once, and I will now start in again to see what I missed the first time.
This is a well written book on a timely subject, by an author I admire, and I learned a lot from reading it. I highly recommend it.
Top reviews from other countries
Ridley lists all sorts of innovation success and failure stories. The reader soon realizes innovation is a process involving a lot of trial and error. The eureka moments are largely a social myth. It`s a long tough slog. In fact, most innovations are initially resisted. Governments, religions, existing companies, you name it, all seem to naturally resist change.
The reader will probably encounter some areas of disagreement. One example concerned the use of the herbicide Round-up. Ridley supported the full commercial use of Round-up. Sorry, but Yours Truly does not want traces of glyphosate in my breakfast cereal. There is also a concerning message, regarding the importance of freedom within a society. Let's face it, freedom of speech is under attack in Western society. Ridley outlines why freedom is crucial to innovation and future prosperity.
The reader will enjoy Ridley`s innovation stories. And learn a few things along the way.
The good thing about this book is that it's so dense in knowledge and information that you've to read it slowly and multiple times. By that I do not mean that it's hard to understand.
In this book Matt emphasized on the difference between invention and innovation.
It's a good read.
Reviewed in India on April 14, 2021
The good thing about this book is that it's so dense in knowledge and information that you've to read it slowly and multiple times. By that I do not mean that it's hard to understand.
In this book Matt emphasized on the difference between invention and innovation.
It's a good read.
I enjoyed reading it so much!





