How the Internet Happened: From Netscape to the iPhone 1st Edition
Use the Amazon App to scan ISBNs and compare prices.
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Frequently bought together
Customers who viewed this item also viewed
- Chris Anderson, head of TED
“Mr. McCullough takes a broader view, showing how a handful of powerful companies―all of them American, in his telling―came to dominate web technology. In his story, the internet didn’t happen only because of wizardly coding and cheaper computers. It also happened because of serendipity, failure, friendships and blood feuds.... Such historical tidbits help us see that today’s tech titans didn’t arrive on the scene as superhuman.”
- Jon Gertner, Wall Street Journal
“For those of us who’ve grown up with computers and the Internet, McCullough offers an insider’s look at the unplanned and undirected romp that enabled the web to infiltrate our lives. He provides fresh perspectives on the famous names – including Gates, Page, Jobs and Zuckerberg – but, more entertainingly, introduces the lesser-known geniuses, like Sean Parker with Napster and Plaxo, as well as the academic godfathers, such as J.C.R. Licklider of ARPA. McCullough sprinkles his well-told tale with trivia nuggets, such as the first web advertisement being for a Silicon Valley law firm, and he shows how success resulted from some combination of timing, brilliance, and an uncanny awareness that consumers want unlimited selection and instant gratification. How the Internet Happened is a fast-paced and enjoyable perspective on our lives, as well as a compelling exploration for how humanity and computers came together in profound ways.”
- Richard Munson, author of Tesla: Inventor of the Modern
“How the Internet Happened is destined to become the definitive text on how the web became big business―and came to dominate every facet of our lives, from communication to commerce. Painstakingly researched and deftly written, McCullough gives us a comprehensive guide to the startups and CEOs who ushered in the internet age.”
- Brian Merchant, author of The One Device: The Secret History of the iPhone
“Along with profiling the internet’s key players, from Bill Gates to Mark Zuckerberg, McCullough provides an entertaining and informative technological history which computer geeks and readers interested in everything from sociology to business and media will relish.”
- Carl Hays, Booklist
“The internet was not meant for the likes of us―and yet we have it, through means that tech historian McCullough capably recounts in this wide-ranging history of the internet era. . . . Most of the individual components of McCullough’s story, which closes with the arrival of the “completely, conceptually perfect” iPhone in 2007, are well-documented, but few other histories of modern technology connect them so fluently. In this, the narrative resembles Steven Levy’s by now ancient Hackers (1984) and John Markoff’s more recent What the Dormouse Said (2005); it compares favorably to both. A tasty, educational treat for tech heads and other web denizens.”
- Kirkus Reviews, starred review
“A detailed and highly insightful overview of the influencers and ideas that have shaped the everyday technologies we take for granted, showing how the Internet has infiltrated our homes and lives to the degree it is today. . . . Tech enthusiasts and students of business, marketing, and ecommerce will benefit from the detailed chronicling of the early Internet days. Readers will delight in being reminded of long-forgotten platforms and in understanding how Internet evangelists, Wall Street, and the moneyed elite have shaped our online lives.”
- Library Journal, starred review
About the Author
- Item Weight : 1.41 pounds
- Hardcover : 400 pages
- ISBN-13 : 978-1631493072
- Product dimensions : 6.5 x 1.4 x 9.6 inches
- Publisher : Liveright; 1st edition (October 23, 2018)
- Language: : English
- Best Sellers Rank: #244,743 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
If you read this book and want more, McCullough has released a ton of the source interview material via his Internet History Podcast. In many cases, those narratives are a really fun complement to the book. I'd particularly recommend the ones with Jan Brandt, who brought the world the AOL CD.
I'd recommend this for anybody interested in technology, business, general history, or late-20th century American history.
The books starts with the history of Mosaic and other early web browsers. Then Microsoft’s realisation of the importance of the internet. Netscape’s rise and fall is carefully covered. AOL, Ebay, Amazon and Yahoo and the early tech boom companies are then described in detail. Google’s birth, the bursting of the bubble and the how Google monetized internet advertising are the next subject. The book dives into mp3s and the iPod. The revitalisation of the internet companies after the ‘Nuclear Winter’ of the early 2000s and the rise of web 2.0 and social media are then covered. Finally the rise of the mobile internet with the launch of the iPhone is where the book ends.
It would be very hard to read this book and not learn a lot. The details of the browser wars and how Google actually worked out how to make money are really interesting. Due to his inside knowledge and careful research McCullough manages to capture the zeitgeist of the times he writes about.
The podcast has quite a bit that the book doesn’t including interviews with other computer historians and more detail on some subjects than the book. But the book has been well edited and the most important parts kept.
The book is probably going to become the default reference for the birth of the mass commercial internet. Just as Triumph of the Nerds by Robert X Cringely is the book to describe the rise of the PCs in the 1980s. McCullough has done a really great job with the book. Like Cringely he has the great advantage of being part of what he writes about. He’s also done a fantastic job interviewing the subjects for the book. Listening to the podcast is a delight for anyone interested in the history of technology. The book and podcast really are fantastic.
And this book is the essence of that podcast, distilled into pure nuggets of value, that can be consumed quickly and efficiently (there are so many interesting things to read and do in this world), and you can dive back to the podcast (which is free!) for more depth and context from the people who actually did this stuff.
For those not in the Bay Area with networks of people who were there since Fairchild, but who need to compete with them, I know of no other resource remotely in the ballpark comparable to this book and the podcast.
Unequivocal recommendation to buy the book, *especially* for the benefit of kids coming through school who take the internet and WWW as a part of the firmament and need to know more about these technologies and their evolution.
Top reviews from other countries
Ich war im Internet, vor Mosaic und Netscape, vor Yahoo und Google, als man die unendlichen Weiten noch mit „gopher“ und „ftp“ von der Kommandozeile aus erforschte.
Mir macht das Buch unendlich viel Spaß, denn ich weiß noch als da plötzlich das neue Ding, ein „Browser“, war und Farbe in die Welt des Internets kam. Ich erinnere mich an meine erste Bestellung bei amazon.com, die ersten deutschen Nachrichtenseiten im Web, und wie nach und nach „das Intrenet“ passierte.
Es ist herrlich die Hintergrundgeschichten zu lesen die Brian McCullough über Jahre in Interviews zusammengetragen hat. Vieles davon kann man auch in seinem Podcast „Internet History Podcast“ nachhören, aber eben nicht alles. Denn während dort die Länge der Folgen beschränkt war und sich auch aus dem Gesprächsfluss der Interviews nicht immer die exakte Chronologie verfolgen läßt, so sind hier auf 300+ Seiten viele Hintergründe, auf 30+ Seiten unzählige Quellenangaben und auf 15 Seiten ein ausführliches Stichvortverzeichnis sodass es vieles Neues zu entdecken gibt.
EIn sehr schönes Buch. Vielleicht auch ein sehr wichtiges Buch. In jedem Fall eine lohnende Investition.