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How to Love Wine: A Memoir and Manifesto Hardcover – October 16, 2012
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Eric Asimov, the acclaimed chief wine critic for the New York Times, has written a beautiful and thought-provoking combination memoir and manifesto, How to Love Wine.
With charm, wit, and intelligence, Asimov tells how he went from writing beer reviews for his high school newspaper on Long Island to the most coveted job in the industry. He evaluates the current wine culture, discussing trends both interesting and alarming, and celebrates the extraordinary pleasures of wine while, at the same time, questioning the conventional wisdom about wine.
Whether you’re a connoisseur or a novice, already love wine or want to know it better, How to Love Wine: A Memoir and Manifesto is the book for you.
- Print length288 pages
- LanguageEnglish
- PublisherWilliam Morrow
- Publication dateOctober 16, 2012
- Dimensions5.5 x 0.97 x 8.25 inches
- ISBN-100061802522
- ISBN-13978-0061802522
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From Booklist
Review
James Beard Foundation Book Award Nominee for the the Who’s Who of Food & Beverage in America Inductee —
James Beard Foundation Book Award Nominee for Beverages —
“A wonderfully intimate memoir-cum-manifesto from a writer comfortable with his own ability as a wine writer who’s not afraid to say it as it is. . . . One of the more enjoyable and fluid wine books to read all year.” — Jancis Robinson
“Wine aficionados are always bickering among themselves. . . . In his delicious new book, New York Times chief wine critic Eric Asimov cuts through all of this background noise and reminds us of the elemental and undeniable fact that wine is ... sheer pleasure.” — Oregon Live
“Eric Asimov sees through the snobby froth of 100-point scores and tutti-frutti tasting notes to the realities of wine, ‘staple grocery and occasional star,’ as he calls it. How to become America’s most trusted wine critic? Read it here.” — Hugh Johnson
“In his highly personal, utterly unpretentious book, Asimov makes clear that the most important thing about wine is enjoyment. Any deeper understanding--and for him food, culture, farming, and more count for a lot--depends on it.” — Ed Behr
“This book might have been titled A Healthy Dose of Fresh Air. How modestly and reasonably Asimov dares to slay the wine dragons. I reveled in each and every thrust and parry.” — Kermit Lynch
“Excellent . . . [a] thoughtful read. . . . Like a crisp glass of Sancerre, How to Love Wine is an especially refreshing breeze through the hot air and pretension that’s so prevalent in wine culture.” — Sacramento Bee
“A friendly, well-written approach to enjoying wine, full of low-stress recommendations to help avoid wine anxiety.” — Kirkus Reviews
“Forget the snooty trappings of wine connoisseurship―just drink up and enjoy, argues this simultaneously down–to–earth and romantic meditation…. Asimov sprinkles in lively reminiscences of his journalism career and the idiosyncratic culture of wine cognoscenti, and enchants and reassures by his warm savoring of the drinking experience.” — Publishers Weekly
“Wine fanatics, or those angling for entry to the world of wine, will find comfort in…Asimov’s down–to–earth discussion of loving wine. Moreover, what he argues is most essential for a relationship with wine, and what’s most refreshing to read, is an approach free of anxiety and open to love.” — Booklist
From the Back Cover
For many people, wine is an anxiety-inducing mystery as arcane as quantum physics, and with so many varieties, it's difficult to know what to choose. As New York Times wine critic Eric Asimov argues, that puzzling uncertainty often prevents people from buying and ordering wine, depriving them of an exquisite, deeply satisfying experience.
In How to Love Wine, Asimov examines why the American wine culture produces such feelings of anxiety and suggests how readers can overcome their fears and develop a sense of discovery and wonder as they explore the diversity and complexity of the world of wine. With warmth, candor, and intelligent authority, Asimov interweaves his professional knowledge and insights with engaging personal stories of his love affair with wine, a lifelong passion that began when he was a graduate student on a budget.
In a direct, down-to-earth manner, Asimov discusses favorite vineyards, wine's singular personalities, the "tyranny of tasting notes"—those meaningless, overwritten wine descriptions that often pass for criticism today—and current wine issues.
Throughout, he incorporates in-depth discussions of beautiful wines, both easy to find and rare, and pays special attention to those that have been particularly meaningful to him. Thought-provoking and enjoyable, How to Love Wine will help diminish readers' anxiety, bolster their confidence, and transform them into true wine lovers.
About the Author
Eric Asimov is the chief wine critic of the New York Times, where his weekly column appears in the Dining section. He is married to Deborah Hofmann, has two sons, Jack and Peter, and lives in Manhattan.
Product details
- Publisher : William Morrow (October 16, 2012)
- Language : English
- Hardcover : 288 pages
- ISBN-10 : 0061802522
- ISBN-13 : 978-0061802522
- Item Weight : 13.2 ounces
- Dimensions : 5.5 x 0.97 x 8.25 inches
- Best Sellers Rank: #713,555 in Books (See Top 100 in Books)
- #38 in Wine Buying Guide
- #676 in Wine (Books)
- #778 in Homebrewing, Distilling & Wine Making
- Customer Reviews:
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About the author

ERIC ASIMOV is the chief wine critic of The New York Times, a position he assumed in June 2004 after having covered wine with The Times’s tasting panel and in his Tastings column for the Dining section, and is also the interim chief restaurant critic for the Times. Asimov created the $25 and Under restaurant reviews in 1992 and wrote them through 2004. He is a co-author of “The New York Times Guide to Restaurants 2004,” the fifth edition of the guide. He has also reviewed takeout food for The Times in his To Go column and has offered commentary on food and wine on WQXR since 1999. His freelance work previously appeared in Food and Wine, Details, and Martha Stewart Living. His first book, “$25 and Under: A Guide to the Best Inexpensive Restaurants in New York,” was published annually by HarperCollins from 1995 to 1998. At The Times, he was editor of the Living section from 1991 to 1994 and editor of Styles of The Times from 1994 to 1995. Asimov is a graduate of Wesleyan University and did graduate work in American studies at the University of Texas at Austin. He is married to the editor of the New York Times Bestseller List, Deborah Hofmann, has two children, Jack and Peter, and lives in Manhattan.
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downhill ever since. I mean, I love the stuff!! So I bought an intro
book on it, cuz I mean I'm a left-wing academic (History), so what else would I do? I mean,
I didn't want to embarrass myself and appear a philistine. "Windows on
the World Complete Wine Course" by Kevin Zraly was a great place to
start, as I discovered, and the book gave me a pretty good intro to
wine. I also bought 2 "reference" books that have served me well: "The
World Atlas of Wine" by Hugh Johnson and Janicis Robinson; and "Wine
Label Language" by Peter Saunders. I got about another 10 books, but
these three have served me especially well. I am currently reading Eric
Asimov's "How to Love Wine: A Memoir and Manifesto." Asimov, as most know, is the wine critic for the New York Times. I have been reading his weekly column for years. I started the book a while back but
put it down while I was writing a new course. The book makes me recall a
recent experience I had. My wife and I were at a wine tasting and two
bourgie right-wing dogs started talking to us. But they wanted to like
wine, and well that is a topic that can make me talk to folks I
ordinarily can't stand. It was interesting, because they weren't
obnoxious about wine and admitted they were not very knowledgeable. So
much so that I told them--because they didn't know--that different
grapes in France were used in different regions and that northern cooler
climates resulted in weaker more lighter-bodied wines than in more
southern warmer climates and different grapes were used depending on the
climate, soil, etc. And so, I informed them that red wines from Burgundy
used pinot noir grapes and generally had a lower alcoholic content than
wines from Bordeaux that used (mostly) cabernet sauvignon and merlot
grapes. This was a complete revelation to them, and since they didn't
like strong tasting wines, were now committed to buying French Burgundys
and Oregon Pinot Noirs (did I mention they have lots of money?). So
anyway, the reason I bring this up, is that Asimov is wonderful. He
absolutely obliterates the idea of the "blind taste test" and is even
wonderfully critical of the tasting tests that are not blind, such as we
do in our local wine shops. I mean Asimov enjoys them as much as I do,
and has made a career by conducting blind taste tests every Weds in the NYT
(and which is the only thing left in that paper that is still worth
buying it for, I might add). But it turns out that Eric is (something I
always suspected) a French Jacobin and egalitarian when it comes to
wine. This is quite nice. When I started tasting wine, I thought there
was an inadequacy in my tasting abilities and smelling abilities. I mean
what the hell is hints of "pear" in wine anyway? I just couldn't discern
things that others seemed to do with ease. After several years, I
figured out my taste buds were fine. I mean I discovered it wasn't just
me, and that tastings--blind or otherwise--were not always the best ways
to evaluate wine and that such tastings could be both revealing and
deceptive. The number of times I thought I liked a wine in a tasting and
then bought multiple bottles of it, only to discover it was "too fruity"
and didn't go with the food I wanted it for, is a large number. And so I
pulled back a little and would buy a single bottle and take it home and
then decide if I liked it enough to buy more. Don't get me wrong, I have
had the experience of tasting a wine and recognizing immediately that
the stuff was the nectar of the gods and to buy as much of it as I
could. But this has not always been the case. And slowly after talking
with folks who objectively knew a lot more about wine than I did, I
discovered wine is indeed a mysterious thing and cannot be "mastered" in
a swirl and a sip. I still recall being at my local wine shop --a
very bourgie shop--at Christmas and they invited me into the back room
as they were closing for the holidays. The owner was having a blind
taste test for fun and as a reward for his employees and he invited me
to partake of the tasting. I happily obliged. A few of his young
employees had passed their first round of the exam for sommeliers and a
couple of others were studying for it. And the wine was just frigging
amazing. I actually got one right, a French Bordeaux. I mean I got that
part of it right. What I missed was its vintage, a frigging 1972, are
you kidding me?? And yes, the owner is a really, really nice guy to
serve this to his employees and me on Xmas Eve. But what I discovered is
I did ok, I mean to say that the somms were often just as off the mark
as me. But no one cared, cuz we were all having a great time and we were
all in a spirit of egalitarianism in the face of something we all just
loved. I mean I can sort of discern--not always --"herbal" from
"floral." I'll admit to once going outside to my wife's herb garden and
sniffing and licking herbs to see if I could discern "herbs" in wine. It was not a
helpful thing. I have since learned that some traits of wine are
described as "herbal" in comparison to other general traits that people
discern as "floral" and I can sort of do it now, but honestly I can't
say I really discern the flowers. But I do love wine and have gotten
more discerning over the years, and can talk a pretty good game. And
that pretty much makes me a "fellow traveler" with Asimov and why I like
him and his skewering of "wine culture." Since he has the best job in
the world, every year he partakes in a tasting of wine from the Burgundy
producer, "Domaine de la Romanée-Contí, who Asimov describes as "the most
exalted producer in Burgundy" and the bottles cost thousands of dollars,
with the event usually held at the Carlyle Hotel or the Metropolitan
Club, I mean it can't get any bourgier. Everyone has their attention on
Aubert de Villaine, who is the director of the Domaine. Here is a
wonderful passage from Asimov:
"Here at this tasting, all the elements that people seem to fear about
wine come together. The tiny pours underline the exclusive nature of
this particular beverage. The furious note taking as people swirl and
taste exaggerates the notion that a hidden language is being spoken,
used to describe aromas and flavors that only a trained expert can
detect. The stiff, elbow-to-elbow arrangement seems to amplify the
danger of making a mistake, of saying the wrong thing
or--catastrophe!--knocking over a few glasses. Even de Villaine looks
uncomfortable buttoned up in his tie and checked sport coat, as if he
would far prefer to be among the vines in Vosnes-Romanée or almost
anywhere outdoors rather than here in the stilted Manhattan splendor.
In the vast spectrum of opinion that encompasses the community of people
who love wine, few would deny the greatness of D.R.C The wines can cost
thousands of dollars a bottle, and, sadly, outside of wealthy collectors
or the privileged few who are invited to the tastings, most people will
never have the opportunity to drink them. Even sadder, I think, is that
people will not hear de Villaine as he speaks about the wines. What he
has to say might encourage people who feel anxious about wine to
reconsider their fears.
'These wines are quite elusive,' he says. 'You grasp and lose, grasp and
lose.' Then, ever the Frenchman, he adds, 'They are like women.'
So often we look at wines as if they are the sum of definite qualities.
They smell like raspberries and taste like cherries, we say. This wine
goes with fish sautéed in butter and topped with herbs. That wine is
just the thing for scallops and cream in puff pastry shells. Drink this
wine within the next year. Don't drink that one for ten years
Amid all the confidant authority with which we assert our opinions about
wine, perhaps only one thing is actually certain: Wine is ambiguous.
Indeed, as de Villaine says, wine is elusive. The minute we think we
have grasped the essence of a certain bottle, the wine changes. No
sooner are those aromas and flavors set down on paper, in the
unmistakably florid lingo of the tasting note, than they are not there
anymore, if they ever really were."
This is a thoroughly enjoyable book if you love wine, and a great one to
give a friend who thinks he/she might be interested in learning about it but feels insecure about
it. Cuz when the revolution comes, all of us are gonna drink and savor
the wines of Domaine de la Romanée-Contí, no?
a path forward with a clear plan to explore wines one can love.
Asimov takes critic scores, tasting notes, and blind tastings and places them all quickly in the trash. Explaining why you don’t need them to enjoy wine and why they are probably preventing you from doing so a good portion of the time.
This book won’t teach you much about wine outside of how to enjoy it. And that’s sort of the goal isn’t it?
In fact, this message is so simple and straightforward that the book ultimately feels padded. Even as he takes on various aspects of the wine-industrial complex, like tasting notes that seem to pride themselves on evoking obscure flavors usually based on just a few sips of the wine in question, often influenced by the tasting of several other wines at the same time, he returns again and again to his central thesis: the way to love wine is to drink it with people you love while sharing a meal. There are certain basic characteristics like acidity and tannins that, if you're willing to experiment and try a bunch of varieties, you'll eventually be able to pick up on, and the only ones that matter are the ones you discover for yourself actually impact your enjoyment of the wine in question. People often feel like they "have to" like wines with high scores from magazines and insiders, that if that wine doesn't work for them that they're the ones who are wrong, but not everyone likes the same flavors. Feeling this kind of pressure, to like the types of wines that are in fashion at any given moment, to like highly-rated wines, is one of the reasons people are afraid to really embrace wine.
There's a reason that Asimov has spent much of his career writing for one of the foremost newspapers in the country: he's a talented writer. That the book doesn't feel painfully repetitive (though the padding is impossible to miss) is a testament to his skills. He really loves the way drinking wine feels, and his enthusiasm about trying to make it easier for everyone to have that same kind of enjoyment is contagious. I've mostly become a craft beer drinker these days, but by the time I ended this book I found myself wanting to pop open a bottle of red and make some pasta and hang out eating and drinking with my husband...which was exactly the intention of the book. If you're curious about wine but have found yourself frightened off by snooty wine culture, this is a solid book to read. If you're not really that into it, though, it's skippable.
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Thus, we have Asimov's journey from ordinary suburban American life through to the Big Apple and annual tastings of Romanee Conti et al. All the way through, he's keen to stress his ordinariness, the moderacy of his personal income and even the limitations of his taste buds.
Blind tasting is a particular bugbear. Not only, he tells us, are his own guesses inaccurate but even to play this kind of game is to divorce wine from its essential linkeages, not just with food, but with friends or family. Wine for him is for drinking not tasting.
All very well, but Asimov therefore bypasses the whole Emperor's New Clothes aspect of wine culture: i.e. that people's taste buds are blinded by a glamourous label. Asimov says 'my taste buds are often inaccurate but I know I prefer J.J. Prum's rieslings and Jim Clendenen's Pinot Noir...' but does he really? Might he not just have bought into the romance of a conversation with a particular vigneron and be transferring that sentiment on to his tastebuds? In which case, he doesn't like a particular style of wine so much as admire a particular lifestyle of vigneron. In order to highlight his own humility, he undercuts his tasting powers to the extent that you wonder what kind of wine critic he is at all. A theatre critic never emphasises his/her own illiteracy, for example; Matt Kramer has made similar points, but somehow with more conviction.
For sure, Asimov comes across as a thoroughly decent, likeable guy who knows he has led a somewhat charmed work life, and actually I agree with many of his observations, especially about the limitations of the mass tasting. Can one really focus on wine number 63 in a line-up?
But equally, he peddles some myths which need busting e.g. "to develop your love of wine, you must develop a good relationship with your local wine merchant". Now this may have been true in the 1980s when the only way to get access to most interesting wine was through the shop down the road, but in a post-www world, when anyone can order pretty much anything, and in which wine opinions are strewn like confetti across the net through blogs and forums, who needs a local wine merchant? Fine if they are nice, but completely unnecessary.
Anyway, I still read this with pleasure, but I had hoped for more. Could the New York Times really not find anyone more inspiring? This is not in the same league as Jancis Robinson, Andrew Jefford or Matt Kramer. Try "Matt Kramer on Wine" before you get this.







