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How We Made Our First Million on Kindle: The Shelfless Book by [Mayer, Bob, Talty, Jen]
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How We Made Our First Million on Kindle: The Shelfless Book Kindle Edition

4.6 out of 5 stars 20 customer reviews

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Length: 166 pages Enhanced Typesetting: Enabled Page Flip: Enabled
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Editorial Reviews

Review

Bob Mayer and Jen Talty are the go-to team for writers looking to self-publish. This book is packed with the wisdom of experience and success. - James Scott Bell, bestselling author of Plot & Structure

About the Author

Bob Mayer is a West Point Graduate, Former Green Beret, CEO of Cool Gus Publishing and a NY Times Bestselling Author. He has sold over four million books, and is in demand as a team-building, life-changing, and leadership speaker and consultant for his Who Dares Wins: The Green Beret Way concept. He is also the Co-Creator of Cool Gus Publishing. Bob Mayer grew up in the Bronx. After high school, he entered West Point where he learned about the history of our military and our country. During his four years at the Academy and later in the Infantry, Mayer questioned the idea of "mission over men." When he volunteered and passed selection for the Special Forces as a Green Beret, he felt more at ease where the men were more important than the mission. Mayer's obsession with mythology and his vast knowledge of the military and Special Forces, mixed with his strong desire to learn from history, is the foundation for his science fiction series Atlantis, Area 51 and Psychic Warrior. Mayer is a master at blending elements of truth into all of his thrillers, leaving the reader questioning what is real and what isn't. He took this same passion and created thrillers based in fact and riddled with possibilities. His unique background in the Special Forces gives the reader a sense of authenticity and creates a reality that makes the reader wonder where fact ends and fiction begins. In his historical fiction novels, Mayer blends actual events with fictional characters. He doesn't change history, but instead changes how history came into being. Mayer's military background, coupled with his deep desire to understand the past and how it affects our future, gives his writing a rich flavor not to be missed. Bob has presented for over a thousand organizations both in the United States and internationally. He has taught organizations ranging from Maui Writers, to Whidbey Island Writers, to San Diego State University, to the University of Georgia, to the Romance Writers of America National Convention, to Boston SWAT, the CIA, Fortune-500, the Royal Danish Navy Frogman Corps, Microsoft, Rotary, IT Teams in Silicon Valley and many others. He has also served as a Visiting Writer for NILA MFA program in Creative Writing. He has done interviews for the Wall Street Journal, Forbes, Sports Illustrated, PBS, NPR, the Discovery Channel, the SyFy channel and local cable shows.

Product Details

  • File Size: 1114 KB
  • Print Length: 166 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Cool Gus Publishing (February 13, 2012)
  • Publication Date: February 13, 2012
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B0078WD60O
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #627,052 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
I have to agree with a previous reader: there is far too much self-promotion in the first two-thirds of the book. The third section showed some promise, but by that point, I was too disappointed to continue. I really wanted to like this book. I'm sad to say that I ended up returning it.
Instead, I read The Secrets to Ebook Publishing Success and The Smashwords Book Marketing Guide, both by Mark Coker. If you're looking for steps you can take to set yourself up for marketing success, these books are worth the read.
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Format: Kindle Edition Verified Purchase
Jen Talty and Bob Mayer provide solid, practical advice in this book based upon years of actually living the experience with actual successes and failures they can point to as examples. To me, that is refreshing as compared to the number of books - and you've seen them - touted by self-proclaimed experts who really don't have the foundation to discuss the subject.

Proof of concept, proof of what worked for them - with a quick pointing out of what worked for them may not work for you and vice versa - are all in this book. One of the key takeaways I had was don't forgo your writing over the marketing (although marketing can't drop off of your radar), have more than one title before you start making the major marketing push, the benefits of various forms of social media, and, not to be overlooked in today's electronic book age - the continued importance of a good cover. While my last sentence was a mouthful, those are just a few of the examples contained in this manual.

If you're an independent or even a traditionally-published author, I highly recommend you pick up this book and read it: no matter your experience level, you will learn more than one or two tips and tricks!

No, time to continue to incorporate some of those tips and tricks into my own books.....
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Format: Kindle Edition Verified Purchase
In The Shelfless Book: The Complete Digital Author, Bob Mayer and Jen Talty take us on a fact-packed journey through the book world from traditional publishing to e-book and self publishing. It's rather like speeding down a twisty mountain road in an open jeep. Facts and advice whiz by like tall trees.

The book includes a huge amount of statistics, how-to's, details of the difference between traditional publishing and e-book publishing, book promotion, and the business aspects of self-publishing. The authors dissect the business of book publishing for us, present techniques of good writing, and clue us in on converting files to e-book formats, venues, and promotion. They discuss metadata, marketing tools, elements of a good cover, what to consider in book pricing and advertising.

This is a high energy book by two very successful professionals. If you don't "let go of your fear" about writing and self-publishing by the end of the book, get back on the jeep and re-read it. There is a ton of helpful stuff here. It's a reference book, one to return to again and again. The reference book idea is great fun and ironic since I only have the Kindle edition with no shelf space and it's a bit of a challenge to find the info I know I read. The print book will be easier to use as a reference, I think.

Five stars, for sure.
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Format: Kindle Edition Verified Purchase
This was a good quick read which gives a decent overview of the different avenues of self-marketing - and it's very up-to-date which is also helpful (as things change so much). The perspective, for the most part, was self-publishing but many of the tips are universal (though the book is defintely slanted towards the self- angle, and within the conversations there are many references to their other works). Most of the individual points made don't get into gritty detail, but this book is a great overview.
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Format: Kindle Edition Verified Purchase
Overall a good book about the publishing industry and where it is headed. I especially enjoy the last chapter on the future of books, and how they will become a more interactive experience.

For the self publisher searching for tips on how to sell more books today, this book might not be the best approach. The author advises New writers should take a three to five year approach. They should first, develop more content; then build the platform to help them sell more books. And, that is where the book shines - It gives some great tips on how to build your platform. How to harness social media to engage more reader's. It made me rethink my views on platform.

Now for the bad part. The authors repeat their names over and over again - Bob this, Jen that. It gets old quick, as do the references to Bob's books.

Read the book, forget about the self promotion. You will learn stuff.
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Format: Kindle Edition Verified Purchase
I would have given this five stars except for two main things:

(1) there was a lot of self-promotion, as another reviewer stated. That would have been okay, especially since the authors were drawing from their own experiences in teaching us how to do what they did. It just seemed that it was a little overdone.

(2) For someone who has written a few books, and who has a writing and production schedule, it seemed that they should have included an editor somewhere. There were too many typos and grammatical errors for a book of this nature--more than you would expect would be normal.
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