- Hardcover: 304 pages
- Publisher: FT Press; 1 edition (September 30, 2010)
- Language: English
- ISBN-10: 0132100568
- ISBN-13: 978-0132100564
- Product Dimensions: 6.4 x 0.9 x 9.2 inches
- Shipping Weight: 7.2 ounces (View shipping rates and policies)
- Average Customer Review: 4.0 out of 5 stars See all reviews (61 customer reviews)
- Amazon Best Sellers Rank: #1,357,958 in Books (See Top 100 in Books)
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How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business Hardcover – September 30, 2010
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“Return on investment in social media is like the weather: Everybody talks about it, but nobody is doing anything about it. With this book, Jamie Turner and Reshma Shah set you up for success with some key fundamentals, and then give you some very specific and illustrative examples on how to calculate the ROI of your social media efforts.”
–Scott Monty, Global Digital Communications, Ford Motor Company
“If you simply slap a few tools like Twitter and Facebook onto your existing marketing, you are not engaging. Social media are more than tools. But if you change your mindset, you can make money. This book is packed with information to show you how.”
–David Meerman Scott, bestselling author, The New Rules of Marketing, and coauthor, Marketing Lessons from the Grateful Dead
“This book is not a self-help guide to instant riches but offers a variety of strategies and quick tips to the experienced marketer in an entertaining and light tone. Callout boxes showcase key ideas. Although not a textbook, it would be an excellent choice to complement readings in marketing courses.”
From the Back Cover
Want to earn big profits from social media?
Now, there’s an authoritative, up-to-the-minute resource you can trust–and use.
This in-the-trenches guide is written by experts who’ve developed money-making marketing campaigns for many of the world’s largest companies. Jamie Turner and Reshma Shah, Ph.D., combine practical strategies and proven execution techniques to show how to avoid crucial pitfalls that other companies have encountered, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.
Turner and Shah present realistic guidance for setting objectives, assessing competitors, crafting strategies, selecting platforms, integrating social media into broader marketing programs, and effectively measuring results. Whether you’re a marketer, executive, or entrepreneur, this book will help you drive maximum business value from social media–starting right now.
Big ideas and immediate action steps:
How to set up a social media campaign for success
...and how to get a positive return on your investment
How to profit from YouTube, LinkedIn, Facebook, and Twitter
…and go way beyond them
Why your first social media campaign failed
…and what to do differently next time
What to measure, how to measure it
…and how to act on what you learn
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Top Customer Reviews
However, having said that, there's still a lot of basic information about traditional and online marketing that may make the book valuable to beginners.
The book is written in a conversational style that makes it accessible to just about anyone. Much information is presented about traditional marketing concepts, contrasting them with online marketing concepts.
For someone not currently on Facebook, Twitter, et al, the book will acquaint the non-user with the basics of social media.
ROOM FOR IMPROVEMENT
As I said above, I'm afraid the book just doesn't live up to its title. The text is a bit redundant. Innumerable times, we are told that social media is a dialogue. That's repeated often, like sound bites from a TV infomercial. In fact, the text rather reminds me of an infomercial in that you're repeatedly told that you'll learn how to make social media work for you, but only generalizations are discussed for the most part.
Most of the book reads like a teaser: tells you what you're going to learn, tells you about traditional marketing facts, theories, and concepts, tells you why those don't work, tells you again that you'll learn about using social media, gives some generic information about social media, then seemingly repeats the process in the next chapter. You get pulled along, looking for the solid information that the title leads you to expect. Unfortunately, you never get a payoff of specific ways to make money with social media.
There's no doubt that the authors know social media, but they don't effectively transfer that knowledge to this book. I think if the authors changed their slant and marketed the book to beginners that they'd get far better feedback and reviews.
For a beginner who wants to dip a toe into the pool of social media, this book would provide a good, general overview of the subject, enabling those new to social media to grasp the concepts and get started. Unfortunately, for someone who already possesses general knowledge of social media, this book will disappoint.
I notice that the authors have several other books available that deal with the same subject matter. Perhaps one of those might be more suited to someone who knows about social media and knows how it should work but is having difficulty implementing the action required.
1) People buy this book expecting to find easy money through the use of social media
2) People avoid this book because the title makes it sound "too good to be true"
The book is written in a very conversational style which would naturally suit the audience it is going after: savvy Internet marketers or brick and mortar marketers who want to take their services or products to a new level and a larger and broader audience. The book spends time outlining the WRONG way to go about "doing" social media and tells the reader what it isn't. The book assumes that the marketer has some Internet experience and has used different social media outlets and knows how to access them and use them. If you are a brick and mortar business with NO experience on Facebook, YouTube, LinkedIn, etc (or you are not even really sure what those are) don't expect this book to fill those gaps for you. This book targets an audience already using Social Media and shows them how to use it even better through a "Social Media Campaign". The book highlights the need for understanding and using proper measurements and insight as part of a marketing campaign.
I felt that when I was reading this book that it belonged in the "Dummies" series (and I don't mean that as an insult). Cracking a joke here and there and trying to be humorous or anecdotal this book just seemed fitting for that familiar yellow cover. A cartoon here and there would take the book to a different level and a change of title perhaps to something like "How to Make Money with Social Media ... or Not" might be better fitting. This is NOT about getting rich quickly or making money with the use of Social Media. It's more a book about applying a more rigorous process to the marketing of goods and services using Internet tools (which happen to be Social Media tools). Rigor is very much a part of this book.
I liked the book but gave it four stars because I felt it lacked a bit of identity not knowing whether it wanted to be funny or technical? Solid information though.
Most Recent Customer Reviews
Aside from making money with social media the authors have given readers a guide on how to build successful social media campaigns.Read more