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How to Make Money with Social Media: An Insider's Guide to Using New and Emerging Media to Grow Your Business (2nd Edition) Hardcover – August 25, 2014
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From the Back Cover
The #1 Guide to Profiting from Social Media Marketing–Now Updated with New Strategies, Techniques, and Insider Tips!
- New strategies, execution techniques, and insider tips
- Accurately measure ROI–and improve it
- Supercharge profits by integrating social and mobile media with your other marketing
- For every marketing executive, CxO, and entrepreneur
Welcome to the #1 practical guide to planning, launching, and managing a winning social media campaign! Here are solutions that work…profitable tips you’ll actually use…all 100% updated for today’s hottest opportunities!
When it comes to solving tough social media marketing challenges, Jamie Turner and Reshma Shah are the experts. This guide reads like the conversation you’d have with them over coffee: fast, friendly, focused, and real.
High-value options you have never considered. Great tools your competitors have never even heard of. Amazing ideas, linked to specific actions you can take right now–actions that’ll pay off, big time! Whether you’re a marketer, executive, or entrepreneur, this book will help you drive maximum business value from social media–starting right now.
Do you want to learn how to grow your business with social media? It happens when you develop objectives, strategies, and tactics that are laser-focused on generating profitable revenue. Now, two internationally-recognized social/mobile marketers will help you develop your plan, launch it, measure it, optimize it, and grow your business.
This new edition reflects radical changes in the social landscape, helping you capture today’s opportunities, use today’s platforms–and avoid today’s costly mistakes.
Jamie Turner and Dr. Reshma Shah have helped hundreds of companies profit from social/mobile marketing. This guide distills their most valuable new insights into a complete roadmap you can start using immediately.
Position yourself for success; choose powerful, easy tools (many of them free); master new approaches to networking, promotion, and sharing; and capture more value by integrating social media with all your marketing, both online and off. From reaching mobile-first customers to accurately tracking ROI, it’s all here: practical, actionable, profitable!
Big Ideas and Immediate Action Steps:
- Stay focused on what matters: revenue and ROI
Align all your social media efforts where they should be: profit
- Make the most of limited resources
Succeed with small budgets on tight schedules
- Move from touchpoint to transaction
Close the loop with email marketing and marketing automation
- Go beyond Facebook, Twitter, YouTube, and LinkedIn
Uncover new opportunities on Instagram, Pinterest, Slideshare, Yelp, and more
About the Author
Jamie Turner is an internationally recognized marketing expert and author who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems. He is the CEO of 60 Second Communications, a full-service marketing agency working with Samsung, The Coca-Cola Company, InterContinental Hotels Group, and others. He is also the founder of 60SecondMarketer.com, an online magazine that provides tips and techniques for marketers around the globe. He has been profiled in the world’s best-selling marketing textbook, is a regular guest on CNN and HLN, and is a keynote speaker at events, trade shows, and corporations around the globe.
Reshma Shah, Ph.D., is an Assistant Professor in the Practice of Marketing at Goizueta Business School of Emory University. She is also a founder and partner at Inflexion Point Marketing Group. Dr. Shah’s marketing insights and strategies have helped companies such as Ciba Vision, GE, IBM, Turner, The Coca-Cola Company, and UPS, among many others, improve their marketing return on investment. Her articles have appeared in several academic journals in the areas of marketing alliances and brand extensions. Dr. Shah was also the recipient of the Distinguished Educator Award at Emory University. Mr. Turner and Dr. Shah are also cofounders of ASchoolBellRings.org, a nonprofit that builds schools and educational programs for impoverished children around the globe.
Top customer reviews
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I have had many job interviews in which I was asked "how can we use social media to make money?" Simply answering "views lead to repeat views and eventually they become customers" was not good enough. This book should have answered the question in more detail, as the title implies.
If this book had a different title, such as "How to start a social media campaign," or "how to measure your social media efforts," I would be completely satisfied. But although the book has good concepts, I am disappointed because the title does not meet the content of the book.
If you're looking to make money immediately with social media, go ahead and put that notion to rest. It's like searching for a unicorn. You can make money with social media. This book provides examples of companies that have been successful at it. It just takes time and a willingness to try new ideas and to stick with them and see them through to the point where you have built an engaged audience that is interested in the information and / or products you offer and is ready to make a purchase.
The key item that separates this book from many other social media books is that it focuses on ROI from real case studies. The authors also took the time to summarize key points at the end of each chapter. As a reader I always love this resource. Also, the contents are formatted nicely so you can look at the Amazon preview copy to determine if this book will answer your specific social/mobile questions before hitting the “buy button.”
Turner and Shah explore in-depth the all important question: “Can I make money with social media?” After all, the authors posit, what’s the point of setting up, launching, and running a social media campaign if it’s not going to make money?
Shah and Turner have some good news to share when it comes to ROI. They’ve discovered that one can make money with social
media—if you follow the right plan. The problem Turner and Shah point out is that many people think that simply updating a Facebook page or uploading a YouTube
video is a social media campaign. It’s not.
The book details how a well-run social media campaign is a program that’s well thought out, well executed, and well managed. It’s set up with a clear set of objectives, strategies, and tactics. Most importantly, it’s designed to ultimately
accomplish one thing: to generate revenue. Everything else is just a stop
along the way.
For Small Businesses, Turner and Shad even delve into their own experiences as business owners to showcase that social media doesn’t have to be time consuming, especially if
you set it up properly from the start.
In my humble and personal opinion many companies shouldn’t be so myopic on ROI when it comes to social and mobile. However, it is important. And if it’s important to you, a good way to increase your knowledge base is to review this book’s contents.
Overall, I think that's what it's all about. This small investment for this book I would say contributed to my goal of ruling the world and enslaving every single peasant by making money though social media.
On a serious note - its a great book. I'd recommend. :)
Jamie Turner and Reshma Shaw are both deeply knowledgeable – but also are so good at getting their content across, that you really don’t even realize just how much you are learning. Or that their information is already working on your subconscious to help rethink, reframe and relaunch existing social selling strategies.
In fact, in reading the new versions I rediscovered several concepts I was sure I invented myself and realized – oops – I read those in v.1 years ago! When a book lives inside your brain and becomes a part of your vernacular – you know its good.
Anyway – just buy it. It's worth the investment.