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How to Make Money in Stocks: A Winning System in Good Times or Bad Paperback – September 1, 1994
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From the school of unemotional investing comes the classic How to Make Money in Stocks, by Wall Street analyst and publisher William O'Neil. Readers new to securities will find it an excellent primer, one that relies on time-honored indicators such as quarterly earnings, market capitalization, and daily indexes. O'Neil's study of winning stocks stretches back to the 1960s, and he shares his insights here, describing what characterizes a growth stock, when to cut your losses (at 7 or 8 percent, no more), and how to spot a market top.
The techniques in How to Make Money in Stocks are hardly revolutionary, but therein lies their strength, as O'Neil claims his is "a winning system in good times or bad." Investors interested in Net stocks might be disappointed--the author's first rule is that a company must show a pattern of growing profits, which disqualifies many dot coms. (Try Rule Breakers, Rule Makers for a different take.) O'Neil's approach to stocks is, above all, rational, and he pays little heed to market hype.
Those new to investing would do well to read this book before embarking, and even more seasoned traders may find How to Make Money in Stocks a refreshing return to basics. Markets may swing bull and bear, but O'Neil promises to stand firm. --Demian McLean
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Top Customer Reviews
Other than that, the best book for longs (and to an extend shorts) you can buy!
The book start with a (not too long) introduction with very useful tips. Sharp, and too the point. Very promising, and as a veteran trader I have to say I agree with most of his notes. He mentions in bullets why most traders are losing money. Good points, all of them. Then the book moves forward and present over 100 Charts, with comments and explanations in the body of the chart. EXCELLENT STUFF. one point of note, some of these charts are from tens of years ago, even before WW2. So although they are old, and the world changed and changes, it's clear after about 20-30 charts that the patterns actually repeats and should be followed to this day. The book then touches Theory in a light way, interesting and mind-opening. Even experienced traders can learn something here, and the book fits beginners and advanced traders where they be. I can only recommend it and add it to the trader's start list along with the books of Alexander Elder.
Other than that the book came new, on time and properly packed, as I expected. 5 stars here.
Other reviewers have commented, and I'll agree that it can be a little preachy. Throughout the book (particularly the second half), O'Neil will periodically try to ram an IBD subscription down your throat, but I can't knock the book down too far for that when it really has some worthwhile content.
Beginning and Intermediate Investors: A+
More experienced investors may find it as valuable.