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How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician Hardcover – December 20, 2016
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“This is the single best book on the current music business. An absolute must-read for every musician.”
- Derek Sivers, Sivers.org, founder of CD Baby
“Ari is at the front of the front. He gets it. I've read a hundred how-to-make-it-in-the-music-biz books, and this one is today's definitive, comprehensive manual.”
- Jack Conte, 150+ Million YouTube Views, Pomplamoose, CEO of Patreon
“Ari understands this space. He gives a tremendous amount of information. Anyone wanting to make music for a living should read this, period.”
- Peter Hollens, 150+ million YouTube views
“An indispensable and comprehensive manual on how to navigate the modern music business.”
“The best ‘how to’ book of its kind. As a working artist himself, Herstand knows of what he speaks. . . . The book crackles with the actual experience of being a working artist. Highly recommended.”
- Music Connection
“There is a great divide between what the young musician thinks being a rock star is and what actually working as a musician entails. Ari fills in the blanks with his light hearted yet blunt demeanor. He's the informed older brother most of us never got in this crazy, confusing industry.”
- Andy Grammer, chart-topping singer/songwriter
“Incredibly valuable. Not just for musicians, but for entrepreneurs and anyone else wanting to succeed in the music business. Ari has written the ultimate guide on how to make it in the music business. Incredibly detailed yet fun to read, this is the book that generations of musicians will rely on to build their careers. One day, all these quotes will be replaced by quotes from A-list rock stars who got their start by reading this book.”
- Philip Kaplan, CEO and founder of DistroKid, Fandalism
“There are few careers more difficult than being a professional musician, but How to Make It in the New Music Business will absolutely increase your chances of success. Ari Herstand is a fresh, emerging authority on a music industry that is just taking shape, and a fearless tour guide in a brand-new jungle. I highly recommend this for your music career.”
- Paul Resnikoff, Publisher, Digital Music News
“There are a lot of books that attempt to describe how to make and do ‘it’ in the music business. What sets Ari apart is his not only his insatiable curiosity, research and conclusions but also the fact that he is a musician that has actually done the very ‘it’ he writes about. Reading Ari’s book teaches you what the music industry actually is, not what others think it should be.”
- Jeff Price, Founder of Tunecore, Audiam
“No one has ever laid out a roadmap to a successful music career in today’s world as Ari has in his book. Covering things like proper etiquette when emailing promoters to getting your songs placed in film and TV, Ari expedites the sometimes tedious process of learning what it takes to be a professional musician. If you want to take your career seriously, read this book.”
- Andrew Leib, artist manager
About the Author
Ari Herstand is a DIY musician who has played over six hundred shows around the country, has performed on The Ellen DeGeneres Show, has charted in the top 10 on iTunes and has had his music featured in countless TV shows, commercials and films. He currently fronts the funk band Brassroots District. In 2012, Herstand launched the music business advice blog Ari’s Take (www.aristake.com), which was nominated by L.A. Weekly as one of the best music blogs of Los Angeles.
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Top customer reviews
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In spots, the author struggles to not brag as he presents why you should trust his advice. I’m not sure of a better way to approach it as the author, however. It gets a little tiring to read “I once sold out this huge show,” and “I got this uber-exclusive opportunity” over and over.
He’s accomplished a lot in his career and I certainly respect that. If I were listening to Spielberg lecture about filmmaking I’d get tired of him talking about his awards and reviews.
Straight talk. No nonsense. Here's the reality of today's inde music business from someone who's experienced it all. Not only that, but he keeps tabs on all the moving and shaking in today's music industry network. He translates it to understandable terms, and explains how it can benefit songwriters, musicians bands, etc. – really anyone out there who believes music is their destiny.
He is absolutely one of the very best resources out there on today's music industry. This author does not stop. Don't believe me? Follow his blog: aristake.com
I DO NOT have what it takes to thrive in the new music business.
There is simply too much self promotion and intense marketing to do.
However, I believe I have a fighting chance to license my music, and this book gave excellent advice on how to do this.
I'm now much clearer that this would be the wisest path for me and this is what I will focus on thanks to Ari.
Buy this book!!!