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How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician Hardcover – December 20, 2016
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“This is the single best book on the current music business. An absolute must-read for every musician.” (Derek Sivers, Sivers.org, founder of CD Baby)
“Ari understands this space. He gives a tremendous amount of information. Anyone wanting to make music for a living should read this, period.” (Peter Hollens, 150+ million YouTube views)
“There are few careers more difficult than being a professional musician, but How to Make It in the New Music Business will absolutely increase your chances of success. Ari Herstand is a fresh, emerging authority on a music industry that is just taking shape, and a fearless tour guide in a brand-new jungle. I highly recommend this for your music career.” (Paul Resnikoff, publisher, Digital Music News)
“There are a lot of books that attempt to describe how to make and do ‘it’ in the music business. What sets Ari apart is his not only his insatiable curiosity, research and conclusions but also the fact that he is a musician that has actually done the very ‘it’ he writes about. Reading Ari’s book teaches you what the music industry actually is, not what others think it should be.” (Jeff Price, founder of TuneCore, Audiam)
“No one has ever laid out a roadmap to a successful music career in today’s world as Ari has in his book. Covering things like proper etiquette when emailing promoters to getting your songs placed in film and TV, Ari expedites the sometimes tedious process of learning what it takes to be a professional musician. If you want to take your career seriously, read this book.” (Andrew Leib, artist manager)
“Ari Herstand tackles the complexities of the music business in a way that any indie artist or songwriter can understand. He’s got deep sympathy for music creators who want to make a living from their art―and a ton of practical advice on how to do it.” (Etan Rosenbloom, director and deputy editor, Marketing & Communications, ASCAP)
“At a time when everyone is complaining about how the music industry is not supporting artists, Ari offers hope in the form of practical, usable advice. I know that his DIY-with-a-team approach works, because he, like hundreds of others who follow a similar path, are living their dreams as working musicians.” (Bruce Houghton, Skyline Music/Hypebot.com)
“Every time Ari Herstand writes about a topic in the music industry, he absolutely nails it. Plus, being a full-time musician himself, his insights are that much more valuable to aspiring artists. Couldn’t recommend this book highly enough.” (Dave Cool, director of Artist & Industry Outreach, Bandzoogle)
“Ari is the first person I turn to for advice on anything music business related. It’s especially wonderful because his advice is coming from a place of actual experience. He’s living it.” (vōx, chart-topping artist)
“This is a book that not only should every musician read, but this is a book that should remain on your desk by your computer at all times. This is the definitive book for independent musicians.” (Wade Sutton, Rocket to the Stars)
“How To Make It In The Music Business is the one book I wish I had when I started doing music 4 years ago. It is now the book I emphatically recommend to all my musician friends in any and every stage of their career. Ari, through his personal experience as a musician and research curated from industry experts, breaks down a myriad of topics and concepts that are crucial to independent music success. One of the best investments you can make if you are serious about your independent music career. It’s the new Bible for independent musicians.” (Gospel Lee, Billboard charting hip-hop artist)
“The best ‘how to’ book of its kind. As a working artist himself, Herstand knows of what he speaks. . . . The book crackles with the actual experience of being a working artist. Highly recommended.” (Music Connection)
About the Author
Ari Herstand is a DIY musician who has played over six hundred shows around the country, has performed on The Ellen DeGeneres Show, has charted in the top 10 on iTunes and has had his music featured in countless TV shows, commercials and films. He currently fronts the funk band Brassroots District. In 2012, Herstand launched the music business advice blog Ari’s Take (www.aristake.com), which was nominated by L.A. Weekly as one of the best music blogs of Los Angeles.
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Top Customer Reviews
Although you have to Do The Work, Ari shares so many excellent industry insights and creative ideas that you can *work hard* on what MATTERS to your music career, and not just spin your wheels. You will learn about everything from writing better songs to producing better recordings to branding your music to licensing/monetizing your music and more.
I say this guide is comprehensive because Ari goes into great detail on all aspects of the music industry. Whether you are a seasoned pro or just beginning, this book can help you to achieve your dreams of being a successful, independent professional musician making a good living doing what you LOVE.
Do yourself a favor and GET THIS BOOK and REALLY follow Ari’s great advice.
An aside: I bought all three versions so I could listen to the audiobook while I run/exercise, use the eBook for it’s keyword search-ability, and have the hard copy to mark up like a Bible. I have NEVER bought all versions of any book. This book is THAT GOOD.
It covers everything you need to know. Let me repeat this for emphasis: EVERYTHING YOU NEED TO KNOW. And it's very readable and easy to follow. Brilliant!
Once you've read this book, I can also recommend some Udemy courses by Christopher Greenwood on marketing for musicians. (They regularly go on sale for $10). He's a musician who markets himself brilliantly. ( He also does a monthly online program called Fanbase University. I signed up for the first month which is $20, which gets you access to a lot of great videos, plus you can email him with any questions. I give him five stars, too!
Udemy does a lot of great courses: Social medial marketing, piano, guitar, Logic, ProTools, etc. Plus Office, Word, Excel, Mac and PC tutorials, and a lot more. $10 is a great deal. Five stars for them, too!
Another great book: The Future of The Music Business (How To Succeed with the New Digital Technologies) by Steve Gordon.
But I still recommend you read Ari's book first. It's one of the best investments any musician can make in their career.