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How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician (Second Edition) Hardcover – November 5, 2019
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“This is the single best book on the current music business. An absolute must-read for every musician.”
- Derek Sivers, Sivers.org, founder of CD Baby
“Ari is at the front of the front. He gets it. I've read a hundred how-to-make-it-in-the-music-biz books, and this one is today's definitive, comprehensive manual.”
- Jack Conte, CEO of Patreon
“Incredibly valuable. Not just for musicians, but for entrepreneurs and anyone else wanting to succeed in the music business. Ari has written the ultimate guide on how to make it in the music business. Incredibly detailed yet fun to read, this is the book that generations of musicians will rely on to build their careers.”
- Philip Kaplan, founder and CEO of DistroKid
“Ari understands this space. He gives a tremendous amount of information. Anyone wanting to make music for a living should read this, period.”
- Peter Hollens, 1 billion YouTube/Facebook video views
“The best ‘how to’ book of its kind. As a working artist himself, Herstand knows of what he speaks.... The book crackles with the actual experience of being a working artist. Highly recommended.”
- Music Connection
“There is a great divide between what the young musician thinks being a rock star is and what actually working as a musician entails. Ari fills in the blanks with his lighthearted yet blunt demeanor. He's the informed older brother most of us never got in this crazy, confusing industry.”
- Andy Grammer, chart-topping singer/songwriter
“Ari Herstand is a leader in the DIY music movement and has written the perfect recipe for success.”
- Patti Silverman, SF MusicTech Summit, SXSW
“There are few careers more difficult than being a professional musician, but How to Make It in the New Music Business will absolutely increase your chances of success. Ari Herstand is a fresh, emerging authority on a music industry that is just taking shape, and a fearless tour guide in a brand-new jungle. I highly recommend this for your music career.”
- Paul Resnikoff, Publisher, Digital Music News
“There are a lot of books that attempt to describe how to make and do ‘it’ in the music business. What sets Ari apart is his not only his insatiable curiosity, research and conclusions but also the fact that he is a musician that has actually done the very ‘it’ he writes about. Reading Ari’s book teaches you what the music industry actually is, not what others think it should be.”
- Jeff Price, Founder of Tunecore, Audiam
About the Author
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He also states doing college tours and bar-mitzvahs are good paying gigs. They may be an option for some, but only if you're already pseudo-famous in that area (10k + real social media fans), and only if you've got a strong repertoire of covers.
The important thing to realize, and the author does state this, is the music industry is as dynamic as liquid, and will change before you're done reading this review. Bro has his own little funk project that seems to be mildly successful. Not burning any trails, but it makes him happy. It paints a rosy picture in a more dingy gray world.
It's a decent book. Solid information. Well researched. There's even a glossary with industry acronyms and terms, and a handy index. It's a pretty good start for a budding artist.
Ari has distilled all the principles one would need to get a good head start within the creative industry. The book is geared towards musicians, but the principles apply globally towards how to use social media.
I'm not even finished with it, but the knowledge presented is so spot-on I have no problem recommending it highly at the halfway mark.
I will be gifting this book to several people this holiday season.
I have read the first edition, seen Ari talk at the ASCAP expo earlier this year, attended some of his free online webinars, signed up for both classes (streaming/instagram growth and successful touring) and have been following his mailing list for a year or so now. So, here's the run down of where this book lies in what he brings to the table.
If you don't know where to start, but you know you want a music career or are at least curious about what it could entail, read this book.
Before reading the first edition, I knew I wanted a music career but had not a single clue on what that meant beyond the essential "write good music". This book gives you that leg up on knowing how to organize yourself to maximize your music and your potential career. It can't guarantee anything as what is "good" is far too subjective to say. But if you have the "good stuff" then you should be able to make it with enough hard work, planning and your willingness to change with the times.
Ari asks you right off the bat why you are a musician. It's a great question. He also details song/album release plans, marketing, managers, shows, touring, artwork/media, and plenty of other super fine details that will make you at least know where to look IF you want more detail. The difference between the 1st and 2nd edition is quite simple, it just contains more information on what is now (when the book was finished) the most relevant guide.
Now, in regards to what else Ari has, here's what I think. His free webinars are super helpful if you want the book restated/maybe elaborated on a bit. His talks at expos etc, are pretty much the book restated as well with more story/jokes (entertaining and inspiring at the least but not highly informative if you've read the book). Ari's take (his online blog) is going to be where the updated info is as the music industry changes and maybe some more details than what's in the book. His online classes? While "expensive" to most, are more than just a class by all means. He brings community. Private groups where he and other students post questions, discussions and progress from taking these courses (and he will respond where he sees the need or want to). It's all quite inspiring and worth gaining the connections from. Do you need the classes? Of course not. Hell, you don't "need" this book, but it's a nice guide for sure!
Top international reviews
I’ve worked in all areas of live music, recording, gigging etc for more than 35 years, I’ve worked all throughout Europe and also in L.A. & other American areas.
This book contains essential information. Read that again. It is crammed with
grounded, rudimentary high quality knowledge most of which is subsequently laid out into extremely practical implementation plans.
I bought my music business partner a copy for herself after reading about 20 pages.
Just buy one.
P.S. If there is any slight negative it’s that at times the content does make the possibility of living as a musician/songwriter appear as daunting task. A tab more acknowledgment of all that being musically capable can bring to others lives may have further enhanced this excellent body of work.
Brilliant. All the lessons I’ve learned in music over the last few years distilled into succinct, simple language... and so many more that I havent learnt yet. Wish every musician read this, and have got a couple of friends to buy copies.
Fun fact: For some reason I accidentally ordered 2 copies instead of one - don't regret it one minute. This guy deserves double the money ;D.