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Joanna Penn

How To Market A Book Paperback – August 9, 2013

by Joanna Penn (Author)

300 ratings

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How to Market a Book Third Edition (Books for Writers)
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The first job of an author is, of course, to write great books, but these days, their second job is to market them. ** Updated Second Edition, September 2014 ** Marketing isn't a skill that most authors have naturally, and there is little formal training. But when your book hits the shelves, and the sales don't start rolling in, there's only two things an author can do. Keep writing more books and ... Get to grips with marketing. This book is for authors who want to sell more books, but it's also for those writers who want to think more like an entrepreneur. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career. There are some short-term tactics for those who want to kick up immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer. It's also about going beyond just the book, because the methods in this guide can take you from being an author into professional speaking, making money from other products and creating opportunities that you can't even imagine yet. There are no rules in this game, but learning this kind of authentic marketing has certainly changed my life, so read on and I'll share everything I know with you. How To Market A Book covers an extensive range of marketing principles, strategies and tactics: Part 1: Marketing Principles - including myths, how to balance your time, co-opetition and generosity Part 2: Prerequisites for Success - including an understanding of yourself and your target market, professional editing and cover design, your book page on the retailer websites, pricing and the use of free Part 3: No Platform Needed - Short-term Marketing - including how to get book reviews, paid advertising, using traditional media and tips for TV, radio and press releases Part 4: The Author Platform - Long-term Marketing - including the reasons why a platform is a good thing, author branding, your author website, list-building and email marketing, content marketing and blogging, audio and podcasting, video and book trailers, social networking, professional speaking, and becoming an author-entrepreneur. Part 5: Launching Your Book - including how launching has changed, soft launch, launch spikes, post launch and relaunches as well as lessons learned from some major book launches. Plus/ tips for when you get overwhelmed and plenty more links to further resources.

Print length

266 pages
Language

English
Publication date

August 9, 2013
Dimensions

6 x 0.6 x 9 inches
ISBN-10

1490590919
ISBN-13

978-1490590912
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Joanna Penn
364
Paperback
29 offers from $4.70

Editorial Reviews

Review

"Joanna Penn's How to Market a Book is the most up to date, personable guide to modern book marketing I know. Packed with tips from the charming and well-informed Penn, it's an essential guide for indie authors who want to keep up with the ever-shifting world of book marketing."
Joel Friedlander, TheBookDesigner.com, A Self-Publisher's Companion

About the Author

Joanna Penn is a New York Times and USA Today bestselling thriller author under the name, J.F.Penn. Her website, TheCreativePenn.com is regularly voted one of the top sites for authors and self-publishers and she was voted as one of the Guardian UK Top 100 creative professionals 2013. Her books have sold over 300,000 copies in 58 countries.

Product details

Publisher ‏ : ‎ CreateSpace Independent Publishing Platform; 1st edition (August 9, 2013)
Language ‏ : ‎ English
Paperback ‏ : ‎ 266 pages
ISBN-10 ‏ : ‎ 1490590919
ISBN-13 ‏ : ‎ 978-1490590912
Item Weight ‏ : ‎ 1.05 pounds
Dimensions ‏ : ‎ 6 x 0.6 x 9 inches

Best Sellers Rank: #2,476,104 in Books (See Top 100 in Books)
- #463 in Book Publishing Industry
- #3,767 in Advertising (Books)

Customer Reviews:
300 ratings

About the author

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Joanna Penn

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Joanna Penn is a bestselling author, international speaker and award-winning entrepreneur based in Bath, England.

Her site, www.TheCreativePenn.com helps authors with creativity, writing, publishing, book marketing and creative entrepreneurship. It has been voted one of the top 100 sites for authors by Writers Digest. Joanna has a popular podcast, The Creative Penn, and a YouTube Channel.

You can get a free Author 2.0 Blueprint ebook and video series at www.TheCreativePenn.com/blueprint

You can also connect with Joanna on Twitter @thecreativepenn

and on Facebook.com/TheCreativePenn

Joanna is a travel junkie, weaving her adventures into her Award-nominated, bestselling thrillers as J.F.Penn and podcasting at www.BooksAndTravel.page

She's a cat person and enjoys a nice G&T.

Joanna has a Masters in Theology from the University of Oxford, Mansfield College, and a post-graduate diploma in Psychology from the University of Auckland, New Zealand. She spent 13 years in the corporate world before breaking out to become a full-time author-entrepreneur in 2011.

Her bestselling self-help books for writers and authors include:

Successful Self-Publishing: How to self-publish an ebook and print book

How to Market a Book

How to Make a Living with your Writing - listed as one of INC magazine top business books 2015

The Successful Author Mindset: A Handbook for Surviving the Writer's Journey

Audio for Authors: Audiobooks, Podcasting and Voice Technologies

Productivity for Authors

Business for Authors: How to be an Author Entrepreneur

Public Speaking for Authors, Creatives and Other Introverts

Co-writing a Book: Collaboration and Co-Creation for Writers - co-written with J. Thorn

The Healthy Writer: Reduce your Pain, Improve your Health, and Build a Writing Career for the Long-term - co-written with Dr Euan Lawson

Career Change: Stop Hating your Job, Discover what you Really Want to Do with your Life, and Start Doing It!

Customer reviews

5 star		74%
4 star		18%
3 star		4%
2 star		3%
1 star 0% (0%)		0%

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Top reviews from the United States

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Stephen J. Carter

Good Intro to eBook promotion options!

Reviewed in the United States on August 2, 2014

Verified Purchase

Lots of detail on the options open to an eBook writer for promoting your work. What it lacked was a comprehensive series of steps a writer can take, given on a timeline, broken up into actual actions you can take from week to week over the 3 months leading up to a launch. For example, she could say more about using book blogs to launch ebooks: i.e. a blog tour, cover catch, author & character interviews, giveaways, etc. and ways to garner reviews when book blogs have stopped accepting books for review. I sent out 82 emails to book blogs and got 2 maybe replies. So be warned, getting reviews ain't what it used to be. Covering such areas would be a natural approach to take on a 2nd book in Penn's series. Her book is a good intro.

17 people found this helpful

Helpful

Dragonfinch

excellent guide on book marketing and brand building for authors

Reviewed in the United States on July 22, 2013

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Now, it's good to see that Joanna has at last distilled her enormous experience as an indie writer into a book-marketing guide. I have attended a couple of Joanna's talks in the past, she lights up the room with her enthusiasm and she's genuinely friendly and likes helping other writers. She knows what she talks about, because unlike many how-to-4-writers book authors she can actually back it up with impressive figures of her own fiction books' sales.

What can you find in this book:
It's a well-structured guide on how to reach your audience the best way and also how to market your books by developing your brand. So, the book is not just about getting the book into the right hands, getting reviews, getting the best look of your book, but also about some brand-building activites such as guest interviews, public speaking, podcadt, vlogs, etc. The book is full of useful links to other resources. Also, check out Joanna's blog for writer's - thecreativepenn.com

This book in addition to M. Hyatt's Platform are probably my favourite in the author brand building category.

15 people found this helpful

Helpful

Robert Bidinotto

THE best book marketing guide. Period.

Reviewed in the United States on January 26, 2015

Verified Purchase

Even after having written a bestselling thriller, I still devour marketing books, looking for additional advice and tips for successfully navigating the tumultuous seas of the publishing world. As a marketing navigational guide for authors, Joanna Penn's "How to Market a Book" is far and away the most comprehensive and helpful I've yet encountered.

I've read many books on the subject, and almost all offer valuable advice. But hers is the most well-organized, comprehensive, and up-to-date. If Ms. Penn received a royalty check for each additional book sale that she's generated for all the authors her work has helped, she would be fabulously rich.

"How to Market a Book" is an invaluable guide, a marketing bible that every author should buy, study, and apply religiously. I plan to reread it soon myself, this time taking copious notes.

Robert Bidinotto,
bestselling Kindle author of
"HUNTER" and "BAD DEEDS"

5 people found this helpful

Helpful

Valerie B. Lull

Covers the Subject Extensively

Reviewed in the United States on February 29, 2016

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I am very pleased with this book. I like all of Joanna Penn's books about writing and publishing. This author obviously knows her stuff and she is very willing to pass it on to other struggling beginners as well as seasoned writers. How to market a book is the best book on this subject that I have read so far. It is comprehensive and written in a way that is easy to read.

The author begins by telling her story and the mistakes she made when starting out. This will hopefully help aspiring writers not to make the same mistakes. She discusses marketing myths and how you personally define success. The book is divided into five parts. Part I Marketing principles, Part II Book fundamentals, Part III Short-term marketing overview, Part IV the author platform, and Part V launching your book.

There are links throughout the ebook to other sites that expand on the subject. I went to Joanna's website "The Creative Pen" and found hours of information that I'm only beginning to devour. Her podcasts are very informative and she interviews experts on the different aspects of book marketing and publication.

This book is a must read for anyone who aspires to become a successful author. I highly recommend it. -- Valerie Lull, Author, Ten Healthy Teas

One person found this helpful

Helpful

Jay Lemming

An invaluable, can't-miss read for authors who want to sell as many books as possible

Reviewed in the United States on February 22, 2016

Verified Purchase

Talk about comprehensive! This book is both helpful and challenging, and I mean that in the best way possible. Writers looking for guidance on how to market their books will find not only helpful and exciting marketing advice but also prompts to consider varying forms of marketing that may not seem natural or even comfortable to those who find their time best spent in front of a keyboard. Video marketing? Podcasting? Public speaking, for goodness' sake? Yes, indeed. Author Joanna Penn does not pull any punches in explaining that if you are writing to sell, then you are a business person and an entrepreneur and you must at least consider the multiple ways to engage your readers and other stakeholders. Her book not only provides detailed advice in a number of areas of book marketing but also suggests writers and bloggers to check out who are experts in particular areas of marketing, links to helpful videos and blog posts, and an overall friendly attitude despite the rigorous approach she offers in this invaluable book. Writers, if you have not yet checked out Joanna Penn's worthwhile read, now is the time!

2 people found this helpful

Helpful

Book Reader

As Always

Reviewed in the United States on July 17, 2016

Verified Purchase

This review will be short and sweet and to the point. As always thank you Ms. Penn for providing another valuable resource packed with all the nuts and bolts for marketing a book. Seriously guys this author knows what she is talking about. She has years of experience with blogging and writing non-fiction and fiction books. What you can expect from this book is a top to bottom all inclusive resource-filled book. There is everything in here about her from her personal experience, the tools she uses, recommendations to other authors, social media marketing, blogging, professional speaking, and metadata for your books. The price for this book is absolutely worth it! I would highly recommend This book for an all-inclusive lesson on how to market a book.

One person found this helpful

Helpful

Top reviews from other countries

A. Parker

Joanna is a true brand

Reviewed in the United Kingdom on November 21, 2017

Verified Purchase

You'll find lots of useful info here, written in a friendly, very to-the-point way. I was skeptical at first but Joanna is an expert in book marketing and she really knows what she's talking about. She also makes you believe you can achieve what you want, which to me is great because I tend to doubt myself. She makes it look easy and if you follow her advice, you'll see results. I ended up buying another book by her, 'Business for writers', also a very good one. This is one of the books about writing and marketing that wasn't just written to get you to part with your hard-earned cash. There's no beating about the bush, she knows her stuff and she loves to share with others. I like her approach, I like how knowledgeable and professional she is, and how she never loses track of her aim in the book. If you follow her advice, you're bound to succeed.

One person found this helpful

ScooterLady

great collection of marketing tactics for any author

Reviewed in the United Kingdom on November 29, 2014

Verified Purchase

I picked up this book to review for the 2 large(ish) communities of authors I moderate. I'll also confess to, when reading the book, rather selfishly having my 3-times published author hat on.

This is what I liked about the book:
1) good overall flow and structure to the book
2) personable style
3) stuffed full of links to external useful resources
4) thorough
5) the author's own methods and marketing routines

The book takes you through the strategic aspects of marketing your book, then looks at the specifics of building your author platform and how to sell books without a platform.

The bit which was missing for me was the opportunity to take stock, both at the end of each chapter and the end of each part. There was a huge amount of ideas and how-to's described in the book. It would have helped me as a reader if the book contained exercises or action points. I may be wrong, but at times this book felt a little like a collection of blog posts strung together.

I felt the book lacked a marketing plan or even marketing template for readers to download and use as they read the book.

However, I loved Penn's authenticity and integrity and will be recommending this book highly to my 2 author communities.

2 people found this helpful

Cliente Amazon

Very interesting ideas

Reviewed in the United Kingdom on February 6, 2017

Verified Purchase

I am a native Spanish speaker and I recently discovered Joanna Penn through a recommendation. I am not an author but an editor, but I’ve always been really interested in seeing an author’s point of view. I found this book really interesting, with many ideas on marketing that I would love to implement myself.
I am starting a blog where I intend to do content marketing related to writing, and I found the book very helpful on blogging tips, as well as on time management and useful information sources to check out. In the future I will go back to parts 1, 2 and 4 for sure!
I am not sure that the public speaking/TV/radio/press/podcasting is for me, but it was an interesting read nonetheless.
I found some problems in the book, though, including some repetitions and an extra bullet point with no text to it. Also, as Social Media keeps changing, I found that some of the information provided was a bit out of date.
My main concern, though, is that I was reading from a Kindle 4th generation. I usually use it in Plane Mode, but decided to try some of the embedded links that interested me. After a few “Invalid Certificates” I stopped trying to open links from my Kindle. I guess I’ll have to check the book out from my laptop, but as the book relies so much in links to other sources, the overall experience wasn’t as good as expected.

Hannah Braime

Book Marketing With Integrity

Reviewed in the United Kingdom on December 30, 2013

Verified Purchase

Joanna's book is a must-read for any self-published author. This book is packed with useful information and steps without being overwhelming. Unlike some other self-publishing authors out there, she has proved that she can walk the walk, and this is evident in the quality and detail of information she provides.

The book outlines what you can do to optimise your Amazon presence and then moves onto broader spheres of influence, such as social media, blogging, and speaking. Joanna covers some big topics here, and this book serves as a useful introduction to them, highlighting the breadth and diversity of ways you can market your book. Even though I'm already blogging, I finished the book with a ton of new ideas to explore and implement.

Probably the most encouraging thing about this book is that she achieves a balance between being encouraging and optimistic, and realistic. She makes no bones that selling self-published books requires consistent work but also points out that it is doable if you're willing to spend the time producing quality content and marketing.

Highly recommended as a useful, no-nonsense guide for self-publishers.

Kevin Elliott

A wonderful cross between a join-the-dots book, a treasure map, and a sweet shop,

Reviewed in the United Kingdom on April 8, 2017

Verified Purchase

An excellent resource for people considering self-publishing.

I finished the book and read it again. The prose is lucid, the concepts well explained. Joanna tours us through possible methods, showing what works for her. There's no formula for instant success, but we are shown various devices which may prove useful in promoting a novel. Email lists, blogs, pod-casting and video work, even the author’s personality, few areas are neglected. Joanna shows what is possible, helping you to pick the right ones for your work.

On-line marketing can change overnight, but the author anticipates this, suggesting how to test differing tools, finding the right selection for particular tasks.

Strongly recommended.

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