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Bridget Willard
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How To Market Your Plugin: A Framework for the Sleep-Deprived Developer Paperback – Large Print, March 14, 2021

by Bridget Willard (Author)
5.0 5.0 out of 5 stars 10 ratings
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  1. Print length
    177 pages
  2. Language
    English
  3. Publication date
    March 14, 2021
  4. Dimensions
    6 x 0.4 x 9 inches
  5. ISBN-13
    979-8702512228
  6. See all details
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Product details

  • ASIN ‏ : ‎ B08Z4718W9
  • Publisher ‏ : ‎ Independently published (March 14, 2021)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 177 pages
  • ISBN-13 ‏ : ‎ 979-8702512228
  • Item Weight ‏ : ‎ 8.6 ounces
  • Dimensions ‏ : ‎ 6 x 0.4 x 9 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 10 ratings

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About the author

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Bridget Willard

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Author of several marketing books, Bridget Willard is a teacher who focuses on building relationships. Small businesses benefit from consults that result in an actionable strategy to focus their effort -- and budgets. Bridget's services include in-house training, marketing strategy, copywriting, and social media account management.

Her plugin “Launch With Words” is a value-add for developers to help those clients use their websites — publishing blog posts monthly. She has a podcast by the same name.

To empower small business owners, she writes, teaches, presents to small groups, and creates tutorials.

When she’s not inspiring small businesses, she is spending time with her friends, learning languages, or enjoying Corpus Christi, TX.

Say hi to her on Twitter at @BridgetMWillard.

Customer reviews

5 out of 5 stars
5 out of 5
10 global ratings

Top review from the United States

Lincoln Islam
5.0 out of 5 stars Best advice for joining and getting most out of of WordCamps
Reviewed in the United States on January 27, 2022
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Top reviews from other countries

Warren Laine-Naida
5.0 out of 5 stars Excellent Book for an Unexpected Market
Reviewed in Germany on March 22, 2021
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Warren Laine-Naida
5.0 out of 5 stars Excellent Book for an Unexpected Market
Reviewed in Germany on March 22, 2021
As the co-author of another book with Bridget Willard, I might be considered a biased reviewer. True. But for not that reason. I'm biased because I like good content, and I like useful content. Bridget's latest book comes on the heels of the release of her own WordPress plugin Launch with Words. The author knows what she's writing about here - she's writing about how to market not only her own plugin, but the tens of thousands of other WordPress plugins. Add to that her commitment and experience in the WordPress community over the last decades as contributor and speaker. This is an excellent book. Why? Because most of the men and women developing plugins are technicians. They build a tool to fit a need. That is an amazing thing! Here is a book for them, by an author who uses the tools, understands the tools, and most importantly, know how to sell the tools. Get this book for the cool cover alone! A great piece of work. Happy to add it to my library.
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Alok Sharma
5.0 out of 5 stars Simply the best plugin handbook for those who starting out there
Reviewed in India on October 16, 2021
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heckiheckx
5.0 out of 5 stars Short and awesome book.
Reviewed in Germany on April 18, 2021
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heckiheckx
5.0 out of 5 stars Short and awesome book.
Reviewed in Germany on April 18, 2021
As a plugin developer myself, I can highly recommend this book.

My takeaways in short:

- use one website (even if you love domains)
- block time for your marketing (each week)
- plan and track your marketing activities
- choose social media channels wisely
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