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Douglas W. Hubbard
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How to Measure Anything: Finding the Value of Intangibles in Business 3rd Edition, Kindle Edition

by Douglas W. Hubbard (Author) Format: Kindle Edition
4.5 4.5 out of 5 stars 563 ratings
See all formats and editions
Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions

This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.

  • Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction
  • Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper
  • Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods
  • Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas
  • Offers practical methods for measuring a variety of "intangibles"
  • Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets

Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

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  1. ISBN-13
    978-1118539279
  2. Edition
    3rd
  3. Publisher
    Wiley
  4. Publication date
    February 24, 2014
  5. Language
    English
  6. File size
    6102 KB
  7. See all details
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Customer reviews

4.5 out of 5 stars
563 global ratings

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Customers say

Customers find the book practical and thought-provoking. They appreciate the valuable definitions and straightforward explanations of measurement. Many consider it a worthwhile read, with exercises that are worth the price. However, opinions differ on the readability - some find it well-written and easy to understand, while others find the language difficult for non-English speakers.

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Thought provokingPracticalityMeasurement accuracyValue for moneyReadability
27 customers mention "Thought provoking"24 positive3 negative

Customers find the book interesting and enjoyable. They say it provides valuable insights and is a must-read for executives. The updated version provides additional insights.

"...You can measure it, and this book shows you how. Very interesting and understandable, even for a math dummy like me." Read more

"...Overall, "How to Measure Anything" is a well-written and thought-provoking book that is sure to be of interest to anyone looking to improve their..." Read more

"The book is good and has many good ideas and examples...." Read more

"How to measure anything is a great book and I’m happy that I’ve read it...." Read more

26 customers mention "Practicality"23 positive3 negative

Customers find this book provides valuable ideas and definitions about quantifying things. They appreciate the straightforward explanations and practical applications for its theories. The author provides numerous examples and case studies to illustrate the concepts. It is a good introduction to practical estimation for non-mathematicians, with a well-written text that covers critical topics in depth.

"...I had nothing to fear. This guy is a genius. The formulas he has developed to measure things that you would assume are impossible to measure are..." Read more

"...One of the strengths of the book is its practicality. The author provides numerous examples and case studies to illustrate the concepts he introduces..." Read more

"...quantitatively inclined to dig into, but also is approachable enough for those with less experience...." Read more

"The book is good and has many good ideas and examples...." Read more

5 customers mention "Measurement accuracy"5 positive0 negative

Customers appreciate the book's measurement accuracy. They say it revisits measurement and provides amazing results for things that would be impossible to measure.

"...developed to measure things that you would assume are impossible to measure are amazing...." Read more

"...I believe what the book is suggesting - that anything can be measured - and in most of the methodologies suggested, but this could be accomplished..." Read more

"excellent book and great read. It does provide a different perspective on measuring and how to think about measuring issues or challenges. I love it!" Read more

"Rethink measurements and make them work for you...." Read more

4 customers mention "Value for money"4 positive0 negative

Customers find the book provides good value for money. They appreciate the exercises and its ability to measure and value intangible assets. The book is an easy read and well worth the time spent with it.

"...to anyone looking to improve their ability to measure and value intangible assets." Read more

"...This set of exercises alone is worth the price. The book is also an easy read. I do use it as a reference." Read more

"...Still it's a great book, well worth the time I've spent with it." Read more

"...It was worth it though as it changed so much of how I think about everything...." Read more

16 customers mention "Readability"8 positive8 negative

Customers have different views on the book's readability. Some find it well-written and easy to understand, with clear exposition. Others find the language difficult for non-English speakers, too wordy, and dense, making it time-consuming to finish reading each page.

"...Very interesting and understandable, even for a math dummy like me." Read more

"...It also takes too much to discuss its ideas making it very time consuming to finish reading each single page." Read more

"...Overall, "How to Measure Anything" is a well-written and thought-provoking book that is sure to be of interest to anyone looking to improve their..." Read more

"It’s been awhile since I read (and finished) a book so dense and complicated...." Read more

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Top reviews from the United States

  • DGallo
    5.0 out of 5 stars Grad School required text...
    Reviewed in the United States on July 25, 2017
    Verified Purchase
    This was a required text for a class for my Masters of Science in Organizational Leadership. I was terrified-I thought this was a statistics course. I had nothing to fear. This guy is a genius. The formulas he has developed to measure things that you would assume are impossible to measure are amazing. You don't need to know math-the equations are in the excel spreadsheets you download! Think of something you don't think you could measure. You can measure it, and this book shows you how. Very interesting and understandable, even for a math dummy like me.
    48 people found this helpful
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  • William Ender
    4.0 out of 5 stars Problem-solving made practical
    Reviewed in the United States on January 7, 2023
    Verified Purchase
    "How to Measure Anything: Finding the Value of Intangibles in Business" is a valuable resource for anyone looking to improve their decision-making and problem-solving skills. The book provides a framework for thinking about and measuring intangible assets, such as knowledge, expertise, and customer satisfaction.

    One of the key takeaways from the book is the importance of accurately measuring intangible assets in order to make informed business decisions. The author, Douglas W. Hubbard, presents a range of techniques for doing so, including the use of surrogate measures, decision trees, and the application of probability theory.

    One of the strengths of the book is its practicality. The author provides numerous examples and case studies to illustrate the concepts he introduces, making it easy to understand and apply the ideas to real-world situations.

    Overall, "How to Measure Anything" is a well-written and thought-provoking book that is sure to be of interest to anyone looking to improve their ability to measure and value intangible assets.
    3 people found this helpful
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  • vbarek
    5.0 out of 5 stars Must read for every executive
    Reviewed in the United States on February 17, 2023
    Verified Purchase
    After reading the book, I organized a seminar for four managers involved in decision support at the company. After each chapter participants were tasked to apply what we learned to our business. Already by the 5th chapter we found important key performance indicators that we could measure much faster with minimal loss of accuracy, and, more importantly, reduce uncertainty of "gut" decisions.
    3 people found this helpful
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  • Felix Hathaway
    5.0 out of 5 stars Rethink measurements and make them work for you.
    Reviewed in the United States on May 31, 2016
    Verified Purchase
    I was introduced to Mr. Hubbard's writing through a recommendation from a friend on another book of his, The Failure of Risk Management: Why It's Broken and How to Fix It. After seeing his critical breakdown of a problem that many in business face, I was eager to see how he tackles another major issue with the measurement of intangibles. The attempt to put a number on something not easily quantified has been an interest of mine, particularly on the end of business valuation. I was intrigued by the likes of Warren Buffet who seemingly through infinite wisdom find the magic number a company was worth and make investment decisions from it. After reading this book from Hubbard, things can be seen in a whole new light.
    The opening of How to Measure Anything focuses on trying to both dispel of statistical myths that surround the topic, as well as try to specify the language and concepts that we need to approach measurement of things not clearly quantified. A major idea is focusing on uncertainty and how we can reduce it in order to make better decisions. Combining this with relatively sophisticated statistical tools such as Monte Carlo modelling, Hubbard outlines an approach that even those who avoided stats class in college can follow. The middle and back end of the book contain enough meat for the quantitatively inclined to dig into, but also is approachable enough for those with less experience. As Hubbard mentions it is about learning when and how to use the tool, not necessarily how to tool works; you don't need to build a car from the ground up in order to drive to work.
    13 people found this helpful
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  • Ahmed Abd El Aziz
    3.0 out of 5 stars Good ideas with difficult language
    Reviewed in the United States on August 11, 2022
    Verified Purchase
    The book is good and has many good ideas and examples. But it is language is a little difficult for non-English speakers as it uses many non-technical terms. It also takes too much to discuss its ideas making it very time consuming to finish reading each single page.
    One person found this helpful
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  • Jess
    5.0 out of 5 stars Great concepts for people to learn
    Reviewed in the United States on January 7, 2022
    Verified Purchase
    Yes, this is a difficult one to sit down and read straight through. And yes, it might be common sense for some. However I would think that those folks especially would appreciate the way that the book breaks down data-based decision making for people who aren't really sure where to start. I really enjoyed this book and recommend it to anyone I can, but I would recommend using it more as a textbook or reference. Read the first part, but visit his website and perform the exercises as you learn. Then review the rest of the book as needed, ans refer back to it when you have a tricky problem that you aren't sure how to start on. Even if this seems like common sense there is something new for everyone to learn.
    5 people found this helpful
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  • Marcus Hammarberg
    4.0 out of 5 stars How to measure anything is a great book and I’m happy that I’ve read it
    Reviewed in the United States on February 17, 2015
    Verified Purchase
    How to measure anything is a great book and I’m happy that I’ve read it. I was surprised though that the main points that it gave me reached far beyond just measuring things:

    If we are providing a service “which values cannot easily be measured” - maybe we should think again about what we are trying to achieve. Some kind of observable consequence must be present if they matter at all? Right?
    Measuring things just because they are easy to measure is pretty useless. What are the decisions you want to support? Will this measurement help this?
    One thought experiment to find what is important to measure is “if we didn’t do this - how would you notice the difference?”
    4 people found this helpful
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  • Alex Perusse
    5.0 out of 5 stars Excellent Text for a Non-Technical Audiance
    Reviewed in the United States on May 8, 2017
    Verified Purchase
    If you are in a position where either you are making decisions on the basis of data, assisting others making decisions, or believe that you should be incorporating data into your decision making process, but don't know how, then this is a text that will meet your needs. A perfect mixture of examples and direct procedural advice on how to use Applied Information Economics for whatever context you are in.
    4 people found this helpful
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Top reviews from other countries

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  • Amazon Customer
    5.0 out of 5 stars Great resource
    Reviewed in Canada on May 9, 2023
    Verified Purchase
    Great Resource
    Report
  • Amazon Customer
    5.0 out of 5 stars Nice inputs
    Reviewed in Germany on December 20, 2024
    Verified Purchase
    I actually love the book. Makes everything explicit. It's logical. And it shows you some nice quick n dirty simulation methods.
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  • Aneki
    5.0 out of 5 stars Fantastic. Classic.
    Reviewed in the United Kingdom on November 11, 2024
    Verified Purchase
    A classic book. Just get it.
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  • NMeisel
    5.0 out of 5 stars A very knowlegable practical guide to measure whatever is needed
    Reviewed in Brazil on September 12, 2021
    Verified Purchase
    É um curso prático e interessante de estatística aplicada, para relembrar e incrementar o que a gente sabia de estatística. Requer leitura atenta.
    Report
  • Silvestre MT
    5.0 out of 5 stars Preguntar correctamente es el inicio de toda medición
    Reviewed in Mexico on February 21, 2019
    Verified Purchase
    Una gran lectura que te ayuda a transformar tus palabras o ideas generales a puntos muy concretos que te pueden llevar a tener una medición correcta de objetivos.

    Es un libro que te enseña que en realidad nada es subjetivo, solo tienes que aire fer a hacer las preguntas correctas.
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