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How to Measure Anything: Finding the Value of Intangibles in Business 3rd Edición

de Douglas W. Hubbard (Author)
4.5 4.5 de 5 estrellas 554 calificaciones
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Opciones de compra y productos Add-on

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions

This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.

  • Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction
  • Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper
  • Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods
  • Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas
  • Offers practical methods for measuring a variety of "intangibles"
  • Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets

Written by recognized expert Douglas Hubbard―creator of Applied Information Economics―How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

Diapositiva anterior de detalles del producto
  1. ISBN-10
    9781118539279
  2. ISBN-13
    978-1118539279
  3. Edición
    3er
  4. Editorial
    Wiley
  5. Fecha de publicación
    17 Marzo 2014
  6. Idioma
    Inglés
  7. Dimensiones
    6.1 x 1 x 8.9 pulgadas
  8. Número de páginas
    432 páginas
  9. Ver todos los detalles
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4.5 de 5 estrellas
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Felix Hathaway
5.0 de 5 estrellas Rethink measurements and make them work for you.
Calificado en Estados Unidos el 31 de mayo de 2016
Compra verificada
I was introduced to Mr. Hubbard's writing through a recommendation from a friend on another book of his,  The Failure of Risk Management: Why It's Broken and How to Fix It . After seeing his critical breakdown of a problem that many in business face, I was eager to see how he tackles another major issue with the measurement of intangibles. The attempt to put a number on something not easily quantified has been an interest of mine, particularly on the end of business valuation. I was intrigued by the likes of Warren Buffet who seemingly through infinite wisdom find the magic number a company was worth and make investment decisions from it. After reading this book from Hubbard, things can be seen in a whole new light.
The opening of How to Measure Anything focuses on trying to both dispel of statistical myths that surround the topic, as well as try to specify the language and concepts that we need to approach measurement of things not clearly quantified. A major idea is focusing on uncertainty and how we can reduce it in order to make better decisions. Combining this with relatively sophisticated statistical tools such as Monte Carlo modelling, Hubbard outlines an approach that even those who avoided stats class in college can follow. The middle and back end of the book contain enough meat for the quantitatively inclined to dig into, but also is approachable enough for those with less experience. As Hubbard mentions it is about learning when and how to use the tool, not necessarily how to tool works; you don't need to build a car from the ground up in order to drive to work.
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William Ender
4.0 de 5 estrellas Problem-solving made practical
Calificado en Estados Unidos el 7 de enero de 2023
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"How to Measure Anything: Finding the Value of Intangibles in Business" is a valuable resource for anyone looking to improve their decision-making and problem-solving skills. The book provides a framework for thinking about and measuring intangible assets, such as knowledge, expertise, and customer satisfaction.

One of the key takeaways from the book is the importance of accurately measuring intangible assets in order to make informed business decisions. The author, Douglas W. Hubbard, presents a range of techniques for doing so, including the use of surrogate measures, decision trees, and the application of probability theory.

One of the strengths of the book is its practicality. The author provides numerous examples and case studies to illustrate the concepts he introduces, making it easy to understand and apply the ideas to real-world situations.

Overall, "How to Measure Anything" is a well-written and thought-provoking book that is sure to be of interest to anyone looking to improve their ability to measure and value intangible assets.
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Jess
5.0 de 5 estrellas Great concepts for people to learn
Calificado en Estados Unidos el 7 de enero de 2022
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Yes, this is a difficult one to sit down and read straight through. And yes, it might be common sense for some. However I would think that those folks especially would appreciate the way that the book breaks down data-based decision making for people who aren't really sure where to start. I really enjoyed this book and recommend it to anyone I can, but I would recommend using it more as a textbook or reference. Read the first part, but visit his website and perform the exercises as you learn. Then review the rest of the book as needed, ans refer back to it when you have a tricky problem that you aren't sure how to start on. Even if this seems like common sense there is something new for everyone to learn.
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vbarek
5.0 de 5 estrellas Must read for every executive
Calificado en Estados Unidos el 17 de febrero de 2023
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After reading the book, I organized a seminar for four managers involved in decision support at the company. After each chapter participants were tasked to apply what we learned to our business. Already by the 5th chapter we found important key performance indicators that we could measure much faster with minimal loss of accuracy, and, more importantly, reduce uncertainty of "gut" decisions.
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Elizabeth
3.0 de 5 estrellas Book arrived stained
Calificado en Estados Unidos el 4 de abril de 2024
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Book arrived with some sort of dried liquid stains that seeped the pages, not what youd expect from a supposedly new book
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Elizabeth
3.0 de 5 estrellas Book arrived stained
Calificado en Estados Unidos el 4 de abril de 2024
Book arrived with some sort of dried liquid stains that seeped the pages, not what youd expect from a supposedly new book
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DGallo
5.0 de 5 estrellas Grad School required text...
Calificado en Estados Unidos el 25 de julio de 2017
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This was a required text for a class for my Masters of Science in Organizational Leadership. I was terrified-I thought this was a statistics course. I had nothing to fear. This guy is a genius. The formulas he has developed to measure things that you would assume are impossible to measure are amazing. You don't need to know math-the equations are in the excel spreadsheets you download! Think of something you don't think you could measure. You can measure it, and this book shows you how. Very interesting and understandable, even for a math dummy like me.
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Harriet
4.0 de 5 estrellas A dense, hard to read book, but so worth it
Calificado en Estados Unidos el 20 de noviembre de 2019
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It’s been awhile since I read (and finished) a book so dense and complicated. It was worth it though as it changed so much of how I think about everything. From work and estimation with prioritization to all the data that is around us everyday. So. Very good.
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Alex Perusse
5.0 de 5 estrellas Excellent Text for a Non-Technical Audiance
Calificado en Estados Unidos el 8 de mayo de 2017
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If you are in a position where either you are making decisions on the basis of data, assisting others making decisions, or believe that you should be incorporating data into your decision making process, but don't know how, then this is a text that will meet your needs. A perfect mixture of examples and direct procedural advice on how to use Applied Information Economics for whatever context you are in.
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Amazon Customer
5.0 de 5 estrellas Great resource
Calificado en Canadá el 9 de mayo de 2023
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Great Resource
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NMeisel
5.0 de 5 estrellas A very knowlegable practical guide to measure whatever is needed
Calificado en Brasil el 12 de septiembre de 2021
Compra verificada
É um curso prático e interessante de estatística aplicada, para relembrar e incrementar o que a gente sabia de estatística. Requer leitura atenta.
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Samya Daleh
5.0 de 5 estrellas Helpful and inspiring
Calificado en Alemania el 14 de febrero de 2022
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My new favorite book! It combines stories of famous people who measured something in creative ways - my favorite is a guy who measured the force of a nuclear explosion by throwing confetti in the air and seeing how for the shockwave took it. Combines with explanations how to apply this in a business context or any context where it makes sense to measure anything. Because one takeaway is that we only take the effort it is relevant for a decision.
However, it personally inspired me to measure the height of a tower by the length and arc of its shadow just for fun. The book frees my mind about what we can measure and how to do it - or even how companies might do it to collect data about their customers.
Some math examples were hard to understand even for me and it might help to go through them by oneself. However, I think if you're not that into math you can still find the book entertaining and interesting and just skip the math examples.
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Silvestre MT
5.0 de 5 estrellas Preguntar correctamente es el inicio de toda medición
Calificado en México el 21 de febrero de 2019
Compra verificada
Una gran lectura que te ayuda a transformar tus palabras o ideas generales a puntos muy concretos que te pueden llevar a tener una medición correcta de objetivos.

Es un libro que te enseña que en realidad nada es subjetivo, solo tienes que aire fer a hacer las preguntas correctas.
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CJ
5.0 de 5 estrellas And it demonstrates that the majority of us are not nearly as good as estimating as we think we are
Calificado en el Reino Unido el 4 de febrero de 2017
Compra verificada
As a Black Belt in Lean Six Sigma, I thought I would find this book interesting and I wasn't wrong.
The book explains the purpose of measuring things, which is not to know their value as exactly as possible, but to know their value enough to make an informed decision. It explains how to approach the measurement of what would otherwise appear to be intangibles. And it demonstrates that the majority of us are not nearly as good as estimating as we think we are, and then shows us how to get better at this. This book will improve your decision making and will give you the tools to help others do the same.
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