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How To Podcast 2015: Four Simple Steps To Broadcast Your Message To The Entire Connected Planet - Even If You Don't Know Where To Start Paperback – February 10, 2015
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About the Author
Paul Colligan helps others leverage technology to expand their reach (and revenue) with reduced stress and no drama. He does this with a lifestyle and business designed to answer the challenges and opportunities of today's ever-changing information economy. If you are looking for titles, he is a husband, father, 6-time best-selling author, podcaster, keynote speaker and CEO of Colligan.com. He lives in Portland, Oregon with his wife and daughters and enjoys theater, music, great food and travel.
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Colligan uses this simple, easy-to-understand writing style to elaborate on his definition, and to teach us how to podcast.
Among his tips: Get subscribers to your podcasts, because subscriptions are "the backbone of podcasting."
Throughout the book, Colligan emphasizes podcasting simplicity, abandoning the quest for perfection. The main purpose, he insists, is to get your message out, not to sound like you were recording in an expensive studio. Strive for being you, instead of being perfect.
The major question you must answer at the outset: "What separates my podcast show from all others?"
A powerful bonus: Besides providing his own guidelines, Colligan gives readers the opportunity to learn from other highly successful podcasters, by publishing his interviews with them. Example: John Cate echoes the author's approach: "The important thing is to create quality content consistently, then promote it to get listeners."
You will benefit from Colligan's instructions on how to distribute your podcasts, grow your audience, and monetize your efforts.
I commend the author for taking the complexity out of podcasting, and for providing a manual every dedicated marketer will benefit from using.
He was very clear, and unlike other authors in "how to" podcast space, he gave insight and helpful resources, but was not an elitist about it. I know a lot about content marketing, but some of these podcaster "experts" are "my-way or the high-way of failure" if you don't do exactly, and buy exactly this or that. Although Colligan is explicit in what to steer clear of, he does it in a way that is friendly and insightful. He gives a lot of resources, and I mean a lot.
The book is broken out into 4 steps to get you going:
(Colligan gives options and many resources)
1. How to make digital media - streamline, efficient, and simple ways for the non-techy.
2. How and where to put it online - again efficient and simple ways.
3. How to make it ready
4. How to tell the world about your podcast
On of the things I like about "HTP-2015" is the interviews with some top podcasters. These are almost like whitepapers on how to podcast and very informative. Most, if not all, go into what they use, how they use it, and why they use it. So, the first part of the book, is how YOU can get going, and the second part is some differing views on how and more importantly, why. Great layout in my opinion.
The most important point of this book is, is you don't have to spend a crap load of money to be a podcaster. I can honestly say, that out of all the books listed her on pocasting, this book is relevant, written for beginners (and resources for all skill levels), and is well written. I feel confident that if you read this book and are serious about podcasting, you will be up and DOING in no time at all.
What I love about the book is the simplicity of the first half, and the framework of the 4 steps. It's very clear, here's what to do, it's not that hard, just do it. After I read it, I said to myself, "Ok, I can do this!" And I started that process last night -- got 3 interviews, one of which is a true hero story and was quite a surprise! And because of the book, I feel confident that I'l have no problems with the other steps.
The second half of the book is also quite interesting. It's a number of transcribed interviews (or submissions) that Paul had with successful podcasters -- each of them talking about something different when it comes to how-to's. Fascinating and informative to hear what everyone is doing to hear what everyone is doing and it definitely added on tremendous value because each has a different focus in terms of how-to. At this point, just waiting to dive into the bonuses.
If you want to know How To Podcast in 2015, this book does not disappoint and is well worth the read.
Loved the book, and highly recommend it to anyone who is wondering how to join in and get started! Paul Colligan is a master.