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How to Say It to Sell It: Key Words, Phrases, and Strategies to Build Relationships, Boost Revenue, and Beat the Competition Paperback – January 2, 2008

4.6 out of 5 stars 16 customer reviews

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Frequently Bought Together

  • How to Say It to Sell It: Key Words, Phrases, and Strategies to Build Relationships, Boost Revenue, and Beat the Competition
  • +
  • Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients
  • +
  • Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
Total price: $37.53
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Editorial Reviews

Review

"This book is both what you say and how you say it! Buy it and study the strategies-your customers will love you, and your competition will hate you." -Jeffrey Gitomer, bestselling author of "The Little Red Book of Selling"
?I?ve spent my life in sales, and I can tell you, everyone can learn something new from Sue. Practical, useful, and adaptable advice?a must-read for anyone who values communication with customers.?
? Harvey Mackay, nationally syndicated columnist and author of the "New York Times" #1 bestseller "Swim with the Sharks without Being Eaten Alive."
?Sue Hershkowitz-Coore is the master teacher of high impact communication techniques. But don?t be misled. This isn?t a book just for sales professionals and those that aspire to be. This is a success guide for everyone who realizes that building rapport and persuasive communication are the keys to satisfying careers no matter what the field of specialization. As a strategist, my best advice is to buy it, l

About the Author

Sue Hershkowitz-Coore is an internationally recognized communications expert. Sue is the author of Power Sales Writing and the coauthor of Writing with Influence. She has been designated a Platinum speaker by the 20,500-member organization, Meeting Professionals International.

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Product Details

  • Paperback: 224 pages
  • Publisher: Prentice Hall Press (January 2, 2008)
  • Language: English
  • ISBN-10: 0735204268
  • ISBN-13: 978-0735204263
  • Product Dimensions: 4.5 x 0.6 x 7.5 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #1,377,441 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
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Format: Paperback
This book makes it 'easier' to make those sales. When I bought it, I was hoping for great scripts. Instead, these phrases made it easy for me to write my own. I'm now building great relationships and making more sales because of how I communicate with my prospects.
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Format: Paperback
How to Say It to Sell It: Key Words, Phrases, and Strategies to Build Relationships, Boost Revenue, andBeat the Competition

"I love your new book, How To Say It To Sell It" (which you graciously autographed for me when you were here in Wisconsin!). I took your advice from the chapter on voice mails, and recently changed my outgoing voicemail to say that our hotel is now under new management and just completed a $5 million dollar renovation. I've had several people calling with inquiries on business who later told me when I returned their call that they had no idea about our renovation until they heard it in my voicemail. :o)

Thanks so much for the great idea!
Sue Lidstrom, Madison, WI.
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Format: Paperback
I carry this book with me everywhere! Truly!
We all sell, all the time, and this book provides a roadmap for more successful sales conversations. You'll enjoy the author's enthusiasm for selling and helping others succeed, too.
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Format: Paperback Verified Purchase
Doesn't tell anything new, that great sales people know already. It Doesn't offer any great scripts for cold calling. Complete waste of time and a joke. Gives common sense information...any average sales person would know.
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Format: Paperback
The praise that this book received says it all and I agree with Warren Greshes's comments: "Sue supplies you with the perfect words or phrases for every situation: even the ones you'd like to avoid." Warren says that he has been selling for 35 years and profited from this book. I've been selling for 32 years and agree. Great investment!
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Format: Paperback
How timely! Just in time for implementing my business plan this year. This book covers it ALL! It will definitely make an impact on both business and personal relationships. This book is for anyone & everyone...that can talk! What a great gift idea too.
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Format: Paperback
Sue has written an excellent book loaded with practical strategies to boost sales. It's easy to relate to her specific examples about getting and keeping the customer's attention. Her unique, customer-focused approach -- and her real-world ideas to apply it -- are great. Each of the three sections -- communication skills, presentation skills, and email and sales writing -- offer great new ideas for moving the sales process forward.
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