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How to Sell Anything to Anybody Paperback – February 7, 2006
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-- Dr. Norman Vincent Peale, author of The Power of Positive Thinking
"Joe Girard is the Michelangelo and Tiger Woods of sales."
-- Harry Beckwith, author of Selling the Invisible
"The world's greatest salesperson offers the world's greatest selling techniques."
-- Chip R. Bell, coauthor of Beep! Beep! Competing in the Age of the Road Runner
"World's Greatest Salesman"
-- The Guinness Book Of World Records
About the Author
Top Customer Reviews
Reading this little book helped me take on a saleperson's identity in that he seemed to understand hesitations that I had that had prevented me from closing deals as a self-employed person. Also, his "birddog system," where he teaches you to easily receive referrals from others, even if you have not done business with them.
Read this book no matter how many books you have read on this subject. You will become more confident, creative and wealthy.
Despite being written in 1977, many ideas in this book are as true today as they were then. Girard's "Law of 250" explains how the treatment of even one customer can have a significant impact on your future sales. Now that business complaints can be aired through Twitter, Facebook, blogs and message boards, the time has never been better to heed Girard's warnings.
The author appropriately suggests that you're more likely to land a sale if you can connect with the prospect in some way, and this is generally true for people calling the sales line on a website. Girard's ideas about frequent mailouts can also be applied to how efficient subscription based emails and newsletters can be.
The book offers insight on the power of referrals, especially when it involves paying a fee for the favor. In 2011, we know from psychological studies how powerful "social proof" is, and how we're more likely to get a sale when someone vouches for a particular product or business. Girard's "birddogging" ideas certainly fit in with affiliate advertising, and promotion through social networking sites.
Chapter 15, titled "Selling the Smell", suggests that the best way to convert a prospect is to sell them on experiences. Based on what we know about writing benefits-based sales copy on websites, his idea certainly holds true.
Girard's suggestions on cold-calling are no longer as effective thanks to "do not call" lists.Read more ›
He starts off by giving his own personal history, which is interesting reading, but not really what I am here for. He then goes into selling lessons, and for anyone that has built a sales business (and thinks of their selling as running their own business), he really lays out some good stuff. He talks about how to build a referal network, how to brand yourself in the market place, the importance of taking care of your customers and your coworkers, building and maintaing your contact lists, the importance of high activities and many other lessons.
As I sales manager, I would take out some of his chapters and give them to my sales people to read because I thought they were so good. The chapter on "Don't Join the Club" is worth the purchase price of the book if you are an inside sales person or a manager of them.
Easy read, you will knock it out in a couple hours. Highly recommend.
this is the author, and the book..........I first read this book in the early 80"s........when someone I knew reccomended it to me, well after reading it and doing some soul searching, and reading some of Joe's other books, I began to excell in sales, and have done so ever since, and I have used these principles, to stay at the top of my game, all these years later.........truly a excellent read.........
This is a good starting tool for salesmen of all kinds, even if it is especially tailored to the car seller.
Most Recent Customer Reviews
excellent repeat sales generators. I gave this book to a friend who is new to sales. I sold a lot of real estate and life insurance following Joe Girard's suggestions. Read morePublished 2 months ago by Carol S D
Great book for those who are in direct sales. I've been in sales for 10 + years, but I still learned new ideas that will help me in my career. Easy read; I finished in 2 days.Published 2 months ago by L. Sevey
One of my friends recommended this to me. It was helpful and entertaining :D I have NOT been compensated or given the product at a cheap price for this review. Read morePublished 6 months ago by Neer NFar
The power of good customer relationship building is what comes through when you read this book. I read it some years ago but the principles are still true today.Published 6 months ago by Bruce Jenkins