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How to Sell Your Art Online: Live a Successful Creative Life on Your Own Terms Paperback – June 28, 2016
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“...Huff...teaches readers how they can do the same. He provides details on effective business strategies, including: how to find your niche; what makes an effective artist website; email marketing; blogging; social media marketing; and paid advertising--then explains how to tie all these online activities into offline efforts.” (ArtDaily)
“...Huff also helps readers articulate the stories of their creations as a way of connecting with potential buyers. VERDICT Any artist who is ready to treat their art career seriously will want to check this guide out.” (Library Journal)
From the Back Cover
An essential guide for every kind of artist that teaches you how to find your niche, connect directly with collectors, and sell what you make.
With the explosion of the Internet, a new generation of savvy, independent artists is connecting with collectors and making a substantial living doing what they love in any medium—fine art, photography, mixed media, crafts, design, and more. Now with the help of this book, you can too.
How to Sell Your Art Online shows you how to:
- Make a successful living from your work
- Use effective business strategies necessary to make artistic creations pay
- Find your niche
- Build an effective website
- Market yourself using e-mail, blogging, social media, and paid advertising—and how to tie all these online activities into offline success
Most important, Huff shares the secret to overcoming the biggest challenge that artists face when self-marketing: learning how to tell your unique story. Every artist has a reason for making art but can’t always find the right way to express it. Huff provides exercises you can use to clarify the intellectual and emotional process behind your art, and teaches you how to turn that knowledge into stories you can tell online and in person—and how to expand your reach through blogs and social media to build your art business. Take control of your creative career—and sell your work without selling out.
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It was easy to read. Some times books like these are just a long sales letter for hiring the author as a consultant. I was concerned about this as a I pre-ordered the book. I am glad that he focused on delivering actionable content and keeping the consultation at a minimum.
All in all I would recommend this book. If you are at a point in your career where you need the why behind content marketing, this book has it.