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How to Show & Sell Your Crafts: How to Build Your Craft Business at Home, Online, and in the Marketplace Paperback – February 11, 2014
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About the Author
TORIE JAYNE was a fashion designer, who worked in New York and London. In three years her blog has gained a large international audience―receiving more than 150,000 hits a month. Her work has been featured in magazines worldwide and her photographs are sold on Getty Images. Jayne's work displays a strong brand focus and has been pivotal to her online success. Jayne lives in the UK.
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Everything else reads like filler that just glosses over each subject very briefly. Or takes too much time to explain the completely obvious, like how to paint the lid of a jar or a clothes hanger. I am totally new to the subject of selling crafts and I don't belong to most of the social networking sights they mention, and STILL I feel like I learned nothing from this book. I read it cover to cover in part of an evening and felt like I completely wasted my time and money.
A lot of the book is about things like organizing your space, making vision boards, decorating your booth, making a logo for your online store and while that is probably useful for some readers, I was really looking for something much more hands-on and practical about actually running a craft business and selling your work. The aforementioned subjects in and of themselves can be good topics, but the way it is approached is too cursory and geared toward specific kinds of craft businesses. The organization tips are basically: this is how you should make cute little boxes or spools for your ribbons and here are decorative pen holders and push pins and things like that which are somewhat irrelevant for me. I appreciate the concept of adding a unique touch to your studio or office or customizing your packaging for customers but the particular things covered weren't necessarily applicable for everyone.
The style aesthetic of the featured businesses were a big element of the book and those aesthetics don't quite match what I'm doing so I feel like a good portion of the book was pretty much wasted on me. I came away disappointed because some of the information isn't really translatable to any and all craft businesses. The book also leans heavily on the photographs without enough written content to give the book some "meaty" material that you can use when planning your business or moving your business from in-person fairs to online marketplaces (or vice-versa).
I wish I could be more excited about this book. I just think it's a book geared for a different person. Maybe if you're specifically looking for crafty ideas to organize your do-dads and you've got a very shabby chic type of craft business and you want to see examples of setting up your stall/workspace, then this might be useful for you. Or maybe if you just want general visual inspiration. I'd give this 2.5 stars as far as usefulness and a 3 for having lots of visual examples.