How I Sold 1 Million eBooks in 5 Months! Kindle Edition
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Being an aspiring author myself, I'm on the hunt for good information from those who've been there. There's a few things to know about John Locke:
- He's not writing for a living. He is already a wealthy businessman.
- He has a lot of money to sink into publishing his self-admitted mediocre books.
- He's not going at this as a dream or as a writer who's looking at doing ALL the work themselves.
I guess what I'm trying to say is that I didn't find much in this book that I could relate to. He claims that he's selling us an idea he would have paid $10000 for in a 5-dollar book. The thing is, he just creatively adjusted already existing methods for book promotion.
The bottom line is that I'd say the information is worth the 5 bucks. However, there are MUCH better books out there by more straight-forward writers who WRITE for a living. J.A Konrath and Zoe Winters both have books far more valuable than this one.
One thing that made a difference is not mentioned in "How I Sold One Million E-Books." That October, Mr. Locke commissioned Mr. Rutherford to order reviews for him, becoming one of the fledgling service's best customers. "I will start with 50 for $1,000, and if it works and if you feel you have enough readers available, I would be glad to order many more," he wrote in an Oct. 13 e-mail to Mr. Rutherford. "I'm ready to roll."
In a phone interview from his office in Louisville, Ky., Mr. Locke confirmed the transaction. "I wouldn't hesitate to buy reviews from people that were honest," he said.
I bought this book, which goes on about the basics of internet and social media marketing. I applauded Mr Locke for his honest blog posts about his own likes and dislikes- instead of talking about writing and selling books, as many writers are wont to do with their blogs. But he left out how he gamed Amazon's algorithms by buying reviews from a paid review site, which no doubt shot his books up the rankings.
I bought this not expecting to make a million, but to learn tried and true methods for marketing without becoming a bullhorn of self-promotion. Instead, it looks like he took advantage of a system that Amazon has since patched. I should have known when his fiction was 99 cents and this was $5 that I was being played for a sucker.
In buying Locke's book I thought, "I have a decent Twitter/Facebook following, plus a website, blogs, etc. I'm in as good of a position as anyone. All I need are a few smart tips. Locke's made it, so why not me?" I knew that becoming a bestselling author might be difficult, but this is America. The playing field is level, isn't it?
As I read Locke's book, I read a few logical, good sense ideas, like publishing books in fairly quick succession. Let each feed off the other's success. Sure. Good idea. There you go. I spoiled the book's value for you.
However, a slow unease crept in. Locke's numbers seemed too unlikely. I thought hopefully, that John Locke was among those owning the goodness of all people, that, doggonit, he was one of those "right place, right time, everything just worked magnificently" authors. Locke, with his hard work, honest ways, and pluck, with the help of some kind passerby, managed the impossible -- to rise of from literary rags to bestselling riches. Then, I read he purchased reviews. He was no Horatio Alger.
You see, I know Amazon very well. As a reviewer with 800+ reviews since the late 1990s, I know well the reviewing side and scams indie authors have tried. You name it: I've been bribed, threatened, flattered and even sued (Google me and the word lawsuit -- it was a big deal). But never have I sold my reviews on Amazon.
This book is filled with a paragraph of truth. The rest is suspect. Myself, I no longer believe a word Locke says. If I could return the book as a lemon, and get my money back, I would. I feel cheated, scammed, lied to, all with the salesman's grin facing me. Why, I would even trust a Kevin Trudeau book before I ever buy a John Locke book.
I wholeheartedly do not recommend this book.