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How I Sold 1 Million eBooks in 5 Months Paperback – June 17, 2011
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About the Author
New York Times best-selling author John Locke is the international best-selling author of 28 books in six different genres. He is the 8th author in history to have sold one million eBooks on Kindle, which he achieved in only five months. Locke has had four books in the top ten at the same time, including #1 and #2. Foreign rights to his books have been acquired by major publishing companies all over the world. Translations include: Spanish, Catalan, Italian, Japanese, Polish, Hungarian, Russian, and Lithuanian.
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Top customer reviews
Simply put, this book is a waste of money. The best thing going for this book was the brevity of it. This book offers no practical advice on how to stand out amongst the noisy marketplace and sell ebooks. This book is a bunch of motivation, feel good hodge podge that's befitting of a Tony Robbins seminar. In other words, this book mostly contains empty feel good, motivational sayings that lack substance. Thank goodness his fiction is a lot better than this how-to manual of nothingness.
I discovered via a New York Times article that the author had purchased hundred of reviews. I'm not sure which books or which reviews were bought, but given the number of 5-star reviews that this book had received I suspect that the majority of those reviews were purchased too. As a self-published writer, I can tell you firsthand that there is no practical advice within this book that will help you sell books... NONE. Don't believe me? Just follow the hodgepodge nothingness within this book without buying the reviews first. If you don't piss off everyone that isn't your mother with spamming and tweeting them to death then I will be totally shocked.
While I hate this book with a burning passion, I still recommend that readers and aspiring writers alike to buy his fictional novels because he truly has a remarkable gift for writing fiction.
Being an aspiring author myself, I'm on the hunt for good information from those who've been there. There's a few things to know about John Locke:
- He's not writing for a living. He is already a wealthy businessman.
- He has a lot of money to sink into publishing his self-admitted mediocre books.
- He's not going at this as a dream or as a writer who's looking at doing ALL the work themselves.
I guess what I'm trying to say is that I didn't find much in this book that I could relate to. He claims that he's selling us an idea he would have paid $10000 for in a 5-dollar book. The thing is, he just creatively adjusted already existing methods for book promotion.
The bottom line is that I'd say the information is worth the 5 bucks. However, there are MUCH better books out there by more straight-forward writers who WRITE for a living. J.A Konrath and Zoe Winters both have books far more valuable than this one.
One thing that made a difference is not mentioned in "How I Sold One Million E-Books." That October, Mr. Locke commissioned Mr. Rutherford to order reviews for him, becoming one of the fledgling service's best customers. "I will start with 50 for $1,000, and if it works and if you feel you have enough readers available, I would be glad to order many more," he wrote in an Oct. 13 e-mail to Mr. Rutherford. "I'm ready to roll."
In a phone interview from his office in Louisville, Ky., Mr. Locke confirmed the transaction. "I wouldn't hesitate to buy reviews from people that were honest," he said.
I bought this book, which goes on about the basics of internet and social media marketing. I applauded Mr Locke for his honest blog posts about his own likes and dislikes- instead of talking about writing and selling books, as many writers are wont to do with their blogs. But he left out how he gamed Amazon's algorithms by buying reviews from a paid review site, which no doubt shot his books up the rankings.
I bought this not expecting to make a million, but to learn tried and true methods for marketing without becoming a bullhorn of self-promotion. Instead, it looks like he took advantage of a system that Amazon has since patched. I should have known when his fiction was 99 cents and this was $5 that I was being played for a sucker.