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Customer reviews

4.3 out of 5 stars
How to Start a Magazine: And Publish It Profitably
Format: Hardcover|Change
Price:$24.54+ Free shipping with Amazon Prime

Showing 1-4 of 4 reviews(4 star). See all 22 reviews
on September 8, 2015
Not what I thought it was but that's my fault for not checking it out more before I purchased it.
1 helpful vote
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on March 14, 2010
The book is great and i am enjoying it, its very informative and has really helped me in understanding how to go about starting my own publication.....
1 helpful vote
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Unlike the more down-to-earth Starting And Running A Successful Newsletter or Magazine, this book is targeted for the up-scale magazine publisher wannabe. Still, it is a worthy addition to anyone serious about publishing for profit.
I have researched high and low for statistical data regarding circulation promotion. This book is the only one that provided quality information that can be used to guage one's prospects after test marketing. This information will prove intensely valuable when I get game and small livestock farming in the test marketing stage.
He also provided great advice regarding establishing the scope to insure you provide what your readers want, with the operative word WANT instead of need. To a degree, of course, he slips into consultant mode, but this wasn't too distractive.
It was only as he got into the later chapters that I felt like he was too intent on getting readers to hire consultants than in providing content for the reader.
James does a great job in explaining the life cycle of periodicals and why so many die after having outlived their usefullness.
I encourage all who consider publishing to buy this book when they buy Cheryl Woodard's.
21 helpful votes
22 helpful votes
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on June 1, 2004
So you want to start a magazine? It won't be won't be fast--and it definitely won't be cheap!
Author James Kobak took up the unthankful task of trying to write a user-friendly guide to a profession that many magazine publishers study for four years or more at a university or college.
For the most part, Kobak does a pretty good job. He is obviously enthusiastic about the subject. He has been direct witness to the start-up and/or purchase of many magazines. So he knows his subject.
The reader faces one big challenge. Reading this book is like scraping the top off a mountain. Once the reader moves past the initial "you can do it" enthusiasm of the first few chapters, s/he is immediately faced with the immensity of the task that starting a magazine may present. By the time Kobak closes up his last few chapters with the drudgery of statistics, bookkeeping and forecasting, the shackles of optimism will have rolled away from the reader's demeanor and the reality of his/her endeavor will stare him/her boldy in the face.
There is so much information crammed into the 300-some pages of this book that I ran my highlighter dry trying to capture it all. Kobak writes in an unintimidating style for those new to publishing. That said, however, the information is sometimes muddled by sloppy editing and the author's occasional lapses of clarity in his writing.

For its wealth of information alone, this is a must read for anyone who plans on starting a publishing venture without going the college route. Kobak eplains very clearly that starting a magazine is not inexpensive. Perhaps that is why he priced his book so reasonably. So that we readers could learn that fact first.
30 helpful votes
31 helpful votes
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