Top positive review
3 people found this helpful
on July 8, 2013
This book saved me some grief. Two chapters into it, I came face to face with the realization that the mode of deliver we needed for our project was not a magazine.
It was worth it.
That said... If you are looking to really start one: This is your book for groundwork and structuring for long term survival in the market. You won't regret taking time to read it, and it could save you a lot of bacon.