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How to Start and Run a Commercial Art Gallery Paperback – July 14, 2009
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"Ed runs one of the most straightforward sites dedicated to demystifying and discussing various aspects of the art world. Now, in How to Start and Run a Commercial Art Gallery, he's packed–in understandable terms–information I wish I had known before starting my gallery."–Zach Feuer, owner, Zach Feuer Gallery and cofounder of New Art Dealers Alliance
“Ed Winkleman has two qualities that are rare: he is quite knowledgeable about the business of operating a contemporary art gallery, and he is willing to share that knowledge with the rest of the world, through his blog and now in this book. He has one more unique quality: his writing is a pleasure to read.”–Daniel Grant, author of The Business of Being an Artist
Ed Winkleman's book is a comprehensive reference for any gallery owner.
Whether you are new to the business or seasoned gallerist, it is always wise
to remember the essentials.–Leigh Conner, Conner Contemporary Art
About the Author
Top Customer Reviews
He covers in great detail everything from planning, design, opening, marketing, and selling.
I highly recommend this book for anyone who has plans or even just the desire to open an art gallery. I suggest you read this book FIRST.
It is written in a very easy to understand way and I felt like Mr. Winkleman and myself were having a conversation and not a lecture. It helps to understand all of the background information of having a gallery, promoting artists, and finding and keeping collectors interested.
The information about primary and secondary market galleries was also very informative and I recommend this book for both potential gallery owners as well as artists that are interested in approaching a gallery for representation. As an artist, you will have a better understanding of the behind the scenes things that happen and the gallery owner does to help keep you in the studio making art.
So basically I'm in love with this book. Winkleman has created a very detailed and insightful guide that doesn't ignore even the smallest of questions or tasks, and yet steers clear of becoming dry. Even if you are not an art dealer or gallery owner, I would highly recommend this book to any artist, or arts administrator.
After reading this book I also stopped by Winkleman's blog which is always a great read as well: [...]
Most Recent Customer Reviews
Absolutely awesome book. I would say it's a must-read for anyone interested in starting and running their own art gallery. Hugely helpful and an easy read!Published 11 months ago by Eleanor Powell
It omits dealing with an artist's rep. The book is not worth 2 centsPublished 14 months ago by Paul L. White
Terrific resource for anyone interested in getting into the gallery world. We have used it for everything, and I refer to it almost daily, as we get our gallery up and running. Read morePublished 15 months ago by Lillie Troy
I have been in business for a while but want to shift from taking pictures predominantly to showing them. This book confirmed I'm moving in the right direction!Published 15 months ago by Vidalina P. Arthur-snead
This book was very superficial but it's so difficult to find any book on this topic I had to keep it anyways. The most critical part this book overlooked was the money aspect. Read morePublished 18 months ago by Regmo
This is a well written and thought-out book. My problem is that I felt it lacked depth in certain areas.Published 19 months ago by Joshua T. Mundy