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How to Start and Run a Commercial Art Gallery Paperback – July 14, 2009

4.5 out of 5 stars 42 customer reviews

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Editorial Reviews

Review

Praise for How to Start and Run a Commercial Art Gallery

"Ed runs one of the most straightforward sites dedicated to demystifying and discussing various aspects of the art world. Now, in How to Start and Run a Commercial Art Gallery, he's packed–in understandable terms–information I wish I had known before starting my gallery."–Zach Feuer, owner, Zach Feuer Gallery and cofounder of New Art Dealers Alliance

“Ed Winkleman has two qualities that are rare: he is quite knowledgeable about the business of operating a contemporary art gallery, and he is willing to share that knowledge with the rest of the world, through his blog and now in this book. He has one more unique quality: his writing is a pleasure to read.”–Daniel Grant, author of The Business of Being an Artist

Ed Winkleman's book is a comprehensive reference for any gallery owner.
Whether you are new to the business or seasoned gallerist, it is always wise
to remember the essentials.–Leigh Conner, Conner Contemporary Art

About the Author

Edward Winkleman began his career in the art world with a series of guerilla-style exhibitions organized in New York and London under the name 'hit & run'. In 2001 he co-founded Plus Ultra Gallery in the Williamsburg district of Brooklyn, New York. He was a founding member and the first president of the Williamsburg Gallery Association and an early member of the New Art Dealers Alliance. Moving into Manhattan's gallery district in Chelsea in 2006, he changed the name of the gallery to Winkleman Gallery. The gallery's exhibitions have been reviewed in the New York Times, Artforum, Art in America, Flash Art, the New Yorker, TimeOut New York, and Art on Paper, among others. Winkleman has participated in art fairs such as ARCO, Art Chicago, Pulse, Year 06, Aqua, and NADA. He is the author of an eponymous blog about the art world and politics and a contributing editor to the international blog Art World Salon. He lives in New York City.
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Product Details

  • Paperback: 256 pages
  • Publisher: Allworth Press; 1 edition (July 14, 2009)
  • Language: English
  • ISBN-10: 1581156642
  • ISBN-13: 978-1581156645
  • Product Dimensions: 6 x 6 x 9 inches
  • Shipping Weight: 14.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (42 customer reviews)
  • Amazon Best Sellers Rank: #291,001 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Jeremy B. Teitelbaum on February 6, 2010
Format: Paperback Verified Purchase
I recently opened a photography/art gallery and ordered this book. I am very pleased with it. There are some really great ideas given. Also, not only does the author talk about his own experience running a gallery, but he brings in many examples from other gallery owners that he knows.
He covers in great detail everything from planning, design, opening, marketing, and selling.
I highly recommend this book for anyone who has plans or even just the desire to open an art gallery. I suggest you read this book FIRST.
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If you are serious about art business, then you need this book before you spend a peny. The author wrote this based on the big leagues in NY, not all applies to a small business but you'll fully understand the whole business in and out.
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This is not rocket science - no wait - it really is. A gallery is one of the most complicated and hands-on intense projects anyone can begin. This book will help you in all fronts and steer you in the directions that it does not (due to professional constraints) cover, law, state and fed regs, etc. A service has been done and we all ought to owe Mr. W some thanks for sharing what he learned the hard way. Buy it - read it - and open a gallery. I did.
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Visual artists who are looking for gallery representation will learn a lot about how to or how not to approach a gallery. Useful tips all around.
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If you are seriously interested in opening an art gallery then a lot of what this book is teaching you, you may already know. It does however confirm ideas you had as being the correct thing to do. Worth buying but don't expect any great revelations.
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I just finished reading this book today, September 14, 2010. Even though I am not opening my own commercial gallery, I found it a very beneficial read for myself as an artist interested in increasing my gallery representation.

It is written in a very easy to understand way and I felt like Mr. Winkleman and myself were having a conversation and not a lecture. It helps to understand all of the background information of having a gallery, promoting artists, and finding and keeping collectors interested.

The information about primary and secondary market galleries was also very informative and I recommend this book for both potential gallery owners as well as artists that are interested in approaching a gallery for representation. As an artist, you will have a better understanding of the behind the scenes things that happen and the gallery owner does to help keep you in the studio making art.
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I currently have 3 copies of this book in my possession, 1 that I borrowed more than a year ago from a friend, 1 that I bought so I could have my own when I returned his, and another that I am giving as a gift for another friend who is opening her own gallery. Phew!

So basically I'm in love with this book. Winkleman has created a very detailed and insightful guide that doesn't ignore even the smallest of questions or tasks, and yet steers clear of becoming dry. Even if you are not an art dealer or gallery owner, I would highly recommend this book to any artist, or arts administrator.

After reading this book I also stopped by Winkleman's blog which is always a great read as well: [...]
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As an artist Ed Winkleman's book has been a valuable insight for me into the business of art and art galleries. I highly recommend that any artist looking to forge a relationship with a commercial art gallery--get a copy of this book.
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