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How to Succeed at Globalization: A Primer for Roadside Vendors (American Empire Project) Paperback – July 1, 2004
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From Publishers Weekly
Mexican political cartoonist El Fisgón ("The Peeper") views history via economics in this sometimes amusing didactic work. For him, the villain is the free market economy model, and he blames globalization, Third World debt and the neoliberal economics of the IMF and WTO for every ill in society since the feudal age. While it's hard to argue that the neoliberal agenda has had generally disastrous consequences in South America and Africa since the 1980s, El Fisgón downplays the role that simple human greed plays in subverting every form of government, as the downfall of communism (which he acknowledges) shows. El Fisgón tells his story in a lively, accessible blend of text and pictures that prevents the work from coming across as a mere screed. Showing his versatility as an artist, El Fisgón mixes a variety of styles from elegantly realistic to broadly cartoony, along with images taken from Dürer and Doré to illustrate his wide-ranging thesis. As a broad economic history, the book often misses the mark with its simplistic finger-pointing. Its position on recent history—the belief, for instance, that the U.S. invasions of Afghanistan and Iraq were equally unwarranted—may come as a surprise to readers who think America is beloved in the rest of the Western Hemisphere.
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The book starts with a business man named Charro Machorro crawling through the burning sands of the Sonoran Desert. Why? Well it's not for water, shade or anything reasonable in that environment. Instead he is looking for The Carrera Clinic, famous for its financial sorceress, career consultant and `faith healer'. Keep that last one in mind will reading the book, you'll be in for a comical surprise. Charro's purpose for visiting her is to find out how to be successful in business. Although the book does answer that question, it is anything but the usual sap you see in the bookstores. To sum it up, this is a clever book; read it.
If you've asked yourself, "Why do they hate us so much?" then this book is for you!
If you're involved in or sympathetic to the labor movement, then this book is for you!
If you want to understand the worldwide protest against recent US government policy, even from our allies, then this book is for you!
If you're confused or curious about the results of globalization and free trade and how they work, then this book is for you!
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