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How Trump Won: The Inside Story of a Revolution Paperback – February 27, 2017
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But for Larry Schweikart-one of a ragtag group of amateur politicos called "the Deplorables" who had been publishing shockingly accurate polls and predictions-and Joel Pollak-a Breitbart News senior editor following Trump on the campaign trail-Trump's win was a near certainty. Schweikart and Pollak watched the Trump campaign build a powerful coalition between working Americans from both parties; they saw the momentum that the mainstream media and pollsters completely missed; and now, in How Trump Won, they tell the whole incredible story: from the early poll predictions of "the Deplorables" to the campaign trail to Election Night.
- Print length256 pages
- LanguageEnglish
- PublisherRegnery Publishing
- Publication dateFebruary 27, 2017
- Dimensions6 x 1 x 9 inches
- ISBN-101621573958
- ISBN-13978-1621573951
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About the Author
Product details
- Publisher : Regnery Publishing; F First Paperback Edition Used (February 27, 2017)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 1621573958
- ISBN-13 : 978-1621573951
- Item Weight : 13.8 ounces
- Dimensions : 6 x 1 x 9 inches
- Best Sellers Rank: #1,322,379 in Books (See Top 100 in Books)
- #1,378 in Elections
- #1,985 in United States Executive Government
- #6,881 in History & Theory of Politics
- Customer Reviews:
About the author

Joel B. Pollak is Senior Editor-at-Large and In-House Counsel at Breitbart News in Los Angeles, California, and also Editor of Breitbart California.
Prior to working alongside conservative media pioneer Andrew Breitbart, he was a Tea Party-backed Republican candidate for Congress in his home state of Illinois, and a Research Fellow at the Hudson Institute, focusing on human rights and international law.
He also worked in South Africa as speechwriter for Leader of the Opposition Tony Leon, and as a freelance journalist for a variety of local and international publications. He holds law and bachelor's degrees from Harvard University, and a masters degree from the University of Cape Town.
He has published several books and e-books, and is a winner of the 2018 Robert Novak Journalism Alumni Fellowship. He hosts "Breitbart News Sunday" on Sirius XM Patriot 125.
He lives with his wife Julia, daughter Maya, son Alexander, and daughter Amira in Pacific Palisades, California.
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Breitbart's Joel Pollack provides color on the last days of the campaign as he traveled with the press corps covering the indefatigable Trump who, since he paid his own way, refused to play the compliant, apologetic doormat Republican candidate role.
There's so much more to learn from this historic and revolutionary campaign and I hope both authors will follow up with a series of books about the heros and villians of this story. Pollack hints at but does not call to account the cultist and clueless press pack whose purpose was to report that Trump could do nothing right and Clinton could do no wrong. Schweikart tiptoes up to the events that led to the changing of Trump's campaign management - in each case at the right time with the right new people - but provides no "fly on the wall" war room insight. Although Pollack worked for Steve Bannon he gives away no secrets, either. How hard was it to convince Trump to use a teleprompter? What was the winning argument and whose argument prevailed? Kellyanne Conway was the polling expert winning campaign manager - was she on the deplorable merry band's circulation list or did she rely on other? What role did the Trump children have in the major decisions? What brought the group together and who was the glue that kept this over-worked group moving forward in the face of a hostile media, corrupt competitor and rejecting Republican party?
The biggest question of the election for me: how many illegal votes did the democrats count on when added to the poll numbers? 40 years of dead voters and 8 years of uncontrolled illegal aliens surely were expected to provide a more than comfortable cushion in toss-up states. Even the democrats had to know they had a lousy candidate who couldn't turn out real voters.
This election is truly one for the history books and this is one of the first books in that library. Well worth the read!
The historian talks about the pre-general election campaign (pre-primaries and primaries), data and the polling (fascinating). It's not about lefty/righty issues at all but more about behind-the-scenes stuff as it relates to processes and the Trump campaign.
From the reporter you get the perspective of riding the press plane/bus, crowd and protestor comments, going from one location to another especially in the last week. Strategy, however, is what I found most interesting especially the polling trends (what the Trump data team saw in the data that lead to where they campaigned) and what Trump said to the crowds depending on where he campaigned). It mentions all of the scandals (Trump's and Clinton's) but not judging either one of them pro or con but only in regard to how Trump moved up and down in the polls because of the scandals. It talks about crowd sizes. It talks about reporting on election night. It talks about the ever-changing non-support/support Trump got from Republican elites/Never Trumpers. It talks about the news media on Election night and the debates (but not the content of the answers). It mentions how the 16 Republican opponents ran their campaigns, unsuccessfully.
The writers assume Team Clinton saw the same data that Team Trump saw in their private polling. Was Team Clinton swayed by the public professional pollsters and media reporting?
The only thing that may trouble some readers is the way the chapters are put together with the reporter writing one chapter and the historian writing the next one so you jump from one time period in the campaign to another. It didn't bother me.

